That is to say: if the problem has not been the centralized, corporatized control of the individual voice, the individual’s data, but rather a deeper failure of sociality that precedes that control, then merely reclaiming ownership of our voices and our data isn’t enough. If the goal is creating more authentic, more productive forms of online sociality, we need to rethink our platforms, the ways they function, and our relationships to them from the ground up. It’s not just a matter of functionality, or privacy controls, or even of business models. It’s a matter of governance. ❧