Independent booksellers are desperate for customers to return, and not just for an online reading.
Avid Bookshop in Athens, Ga., sends personalized URLs to customers with a list of handpicked recommendations. ❧
Perhaps if they went the step further to set up domains for their customers, they could ostensibly use them not only as book blogs, but also to replace their social media habits?
An IndieWeb friendly platform run by your local bookseller might be out of their wheelhouse, but it could potentially help solve their proximal problem while also solving one of society’s problems all while helping to build community.
Annotated on October 16, 2020 at 12:51PM
Take Vroman’s Bookstore, a 126-year-old institution in Pasadena, Calif. It has more than 200 employees, 20,000 square feet of space and the rent to go along with it. In a normal year, it hosts anywhere from 300 to 400 events, bringing in authors for readings and signings, along with customers who buy books and maybe a glass of wine from the bar. But none of that is happening this year. ❧
Coincidentally I bought two books at Vroman’s yesterday and it looked reasonably busy for mid-day. (Maybe because of this article?)
It’s a bit disingenuous to mention wine at their bar as their wine bar was only finally open for a minute before the pandemic shut everything down.
Annotated on October 16, 2020 at 12:54PM
Like many other stores, Vroman’s is hosting online events to promote new books, which can attract attendees from all over the country but generally bring in almost no money. ❧
Maybe they need a book paywall for admission into those events? Buy a book to get the zoom code to get into the event?
David Dylan Thomas essentially did this for his recent book launch.
Annotated on October 16, 2020 at 12:55PM
In the best of times, the margins at a bookstore are paper thin — traditionally, a successful shop hopes to make 2 percent in profits — but operating during a pandemic is even more expensive. ❧
Yes—they said paper thin…
Annotated on October 16, 2020 at 12:57PM