Read SoulCycle’s exclusivity was its secret weapon — and its downfall (Vox)
The boutique fitness phenomenon sold exclusivity with a smile, until a toxic atmosphere and a push for growth brought the whole thing down.
A fascinating story about culture and exclusivity.

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Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, IndieWeb, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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