Read SoulCycle’s exclusivity was its secret weapon — and its downfall (Vox)
The boutique fitness phenomenon sold exclusivity with a smile, until a toxic atmosphere and a push for growth brought the whole thing down.
A fascinating story about culture and exclusivity.

👓 Defence in depth | Wikipedia

Read Defence in depth (Wikipedia)
Defence in depth (also known as deep or elastic defence) is a military strategy that seeks to delay rather than prevent the advance of an attacker, buying time and causing additional casualties by yielding space. Rather than defeating an attacker with a single, strong defensive line, defence in depth relies on the tendency of an attack to lose momentum over time or as it covers a larger area. A defender can thus yield lightly defended territory in an effort to stress an attacker's logistics or spread out a numerically superior attacking force. Once an attacker has lost momentum or is forced to spread out to pacify a large area, defensive counter-attacks can be mounted on the attacker's weak points, with the goal being to cause attrition or drive the attacker back to its original starting position.

🎧 The Daily: The Democrats’ Comeback Plan | New York Times

Listened to The Daily: The Democrats’ Comeback Plan from nytimes.com
The party’s seemingly narrow strategy for the 2018 midterm elections belies its big hopes for the future.