My first job at Amazon was as the first analyst in strategic planning, the forward-looking counterpart to accounting, which records what already happened. We maintained several time horizons for our forward forecasts, from granular monthly forecasts to quarterly and annual forecasts to even five and ten year forecasts for the purposes of fund-raising and, well, strategic planning.
A great long read covering some interesting portions of UX and strategy in the future of social. There are some useful tidbits for the IndieWeb to consider here.
