Humanity is the medium. Humanity is the message.

While contemplating orality and indigenous cultures and how they used their own memories, conversation, and dialectic as a means of communicating and storing their knowledge, I thought about Marshall McLuhann’s idea “the medium is the message.” In this framing, indigenous cultures certainly got things right: Humanity is the medium. Humanity is the message.

Life imitates art. We shape our tools and thereafter they shape us.
— John M. Culkin, “A Schoolman’s Guide to Marshall McLuhan” (The Saturday Review, March 1967)

Culkin’s framing also makes humanity its own self-contained tool (hopefully for the greater good). We shape our brains and thereafter our brains shape us. While we may use technology and tools, props, and crutches to help us do more or do faster, we shouldn’t loose sight of our humanity. It may be our greatest technology. Perhaps we need to remember to pull it out of our toolbox more often as it’s better evolved and often better fit for more jobs than the tools we’re apt to turn to.

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Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, IndieWeb, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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