The Shavian alphabet (also known as the Shaw alphabet) is an alphabet conceived as a way to provide simple, phonetic orthography for the English language to replace the difficulties of conventional spelling. It was posthumously funded by and named after Irish playwright George Bernard Shaw. Shaw set three main criteria for the new alphabet: it should be (1) at least 40 letters; (2) as "phonetic" as possible (that is, letters should have a 1:1 correspondence to phonemes); and (3) distinct from the Latin alphabet to avoid the impression that the new spellings were simply "misspellings".
hat tip to
Quotes in #Shavian writing. This one, from Christopher Hitchens: