The Memindex Method: an early precursor of the Memex, Hipster PDA, 43 Folders, GTD, BaSB, and Bullet Journal systems

Wilson Memindex Co., Rochester, NY

It was fascinating to run across the Memindex, a productivity tool from the Wilson Memindex Co., advertised in a December 1906 issue of System: The Magazine of Business. Memindex seems to be an obvious portmanteau of the words memory and index.

Black and white advertisement for the Memindex featuring a notebook like card system and a wooden card index. The headline reads: Let your mind go free.

Let YOUR MIND GO FREE
Do not tax your brain trying to remember. Get the MEMINDEX HABIT and you can FORGET WITH IMPUNITY. An ideal reminder and handy system for keeping all memoranda where they will appear at the right time. Saves time, money, opportunity. A brain saver. No other device answers its purpose. A Great Help for Busy Men, Used and recommended by Bankers, Manufacturers, Salesmen, Lawyers, Doctors, Merchants, Insurance Men, Architects, Educators, Contractors, Railway Managers Engineers, Ministers, etc., all over the world. Order now and get ready to Begin the New Year Right. Rest of ’06 free with each outfit. Express prepaid on receipt of price. Personal checks accepted.
Also a valuable card index for desk use. Dated cards from tray are carried in the handy pocket case, 2 to 4 weeks at a time. To-day’s card always at the front. No leaves to turn. Helps you to PLAN YOUR WORK WORK YOUR PLAN ACCOMPLISH MORE You need it. Three years’ sales show that most all business and professional men need it. GET IT NOW. WILSON MEMINDEX CO. 93 Mills St., Rochester, N. Y.

Early Computer Science Influence?

The Memindex product appears several decades prior to Vannevar Bush’s “coinage” of memex in As We May Think (The Atlantic, July 1945). While many credit Bush for an early instantiation of the internet using the model of a desk, microfiche, and a filing system, almost all of these moving parts had already existed in late 19th century networked office furniture and were just waiting for automation and computerization. The primary difference in this Memindex card system and Bush’s Memex is the higher information density made available through the use of microfiche. Now it turns out his coinage of memex appears to have been in the zeitgeist decades prior as well. I’ve got evidence that the Wilson Memindex was sold well into the early 1950s. (My current dating is to 1952, though later examples may exist.) Below I’ve pictured some cards from the same year as Bush’s now famous piece in the Atlantic.

Six different cards from a 1945 set of Memindex featuring cards for automobile expenses; a list of orderable supplies including cards, guide cards, and leather cases; an advertisement for Griptite Bands for holding cards; a pocket calendar for 1945, and a small instruction card on how the cards and system should be used.

Most people are more familiar with the popular 20th century magazine System than they realize. Created and published by A. W Shaw, one of the partners of Shaw-Walker, a major manufacturer of office furniture in the early 20th century, the popular magazine was sold to McGraw-Hill Company in 1927/8 and renamed Businessweek which was later sold again and renamed Bloomberg Businessweek.

Relationship to other modern productivity methods

Some will certainly see close ties of this early product to the idea of the “hipster PDA” or Hawk Sugano’s Pile of Index Cards which appeared in 2006. It also doesn’t take much imagination for one to look at the back of a Wilson Memindex envelope from 1909 or an ad from the 1930s to see the similarity to the 43 folders system, bits of Getting Things Done (GTD), or the Bullet Journal methods in common use today. The 1909 envelope also appears to combine a predecessor to the 43 folders idea mixed with the hipster PDA in a coherent pocket and desk-based system.

With alphabetic tabs for the desktop version, one could easily have used this for “Building a Second Brain” as described by modern productivity gurus who almost exclusively suggest digital tools for maintaining their systems now. The 1909 envelop specifically recommends using the system as “comprehensive card index” which is essentially what most second brain or zettelkasten systems are, though there is a broad disconnect between some of this and the reimagining of the zettelkasten in current craze for using Niklas Luhmann-esque organization methods which have some different aims.

What’s interesting beyond the similarities of the systems is the means by which they were sold and spread. Older systems like the Memindex or related general office filing and indexing systems (Shaw-Walker),  were primarily selling physical products/hardware like boxes, filing cabinets, holders, cards, and dividers as much as they were selling a process or idea. Mid- and late-century companies like  Day-Timer or FranklinCovey also sold physical stationery products (calendars, planners, boxes, binders, books, ) but also began more heavily selling ideas like “productivity” and “leadership”. Modern productivity gurus are generally selling the ideas of the systems and making their money not on the physical items, software or programs which implement them, but with consulting fees, class fees, subscriptions, books which describe their systems, or even advertising against page or video views.

The 1906 version of the Memindex was popular enough to already be offered with the following options of materials for the distinguishing tastes of consumers: 

  • Cowhide Seal Leather Case and hardwood tray
  • Am. Russia Leather Case and plain oak tray
  • Genuine Morocco Case and quartered oak tray

What options is your current productivity guru or system offering? What are the differentiations and affordances it’s offering compared to similar systems in the early 1900s? Where is the “rich Corinthian leather“?

Memindex advertisement on the back of a standard business envelope picturing a hand held card holder for up to three weeks of cards and the sister desk-based card index with  a variety of date and alphabetical tabbed indexes.
Memindex envelope from 1909
A small desk-based card index with tabs for the days of the week and months as well as an alphabetical index.
1930’s Memindex advertisement featuring a pedestal based system with a pocket card holder.

The Memindex Method

The basic Memindex method consists of using 2 3/4″ x 4 1/2″ (vest pocket sized) or 3 x 5 1/2″ cards depending on one’s size preference to jot down to do lists or tickler items on individually dated cards which are kept in a desk-based wooden card index with tabs for both months as well as alphabetic tabs in some systems. One then keeps a small pocket-sized card holder with the coming three weeks’ worth of cards on their person for active daily use and files them away as the days go by. 

Advertisement for the Memindex outlining their method of use.
1930’s advertisement for the Memindex Jr.

Apparently the truism “everything old is new again” is true yet again.

Angle down on a wooden Memindex box with a front locking mechanism. On the front visible card are the words "Jot here reminders of important things to be done this month, so you can see all at a glance."
Memindex box with lock from 1937

Zettelkasten Overreach

The zettelkasten is just that, it isn’t a calendar, a rolodex, a to do list or a hammer, saw, or even a jackhammer.

The basic zettelkasten note taking method is very simple and clear cut as originally described by Konrad Gessner in Pandectarum sive Partitionum Universalium (Zurich: Christoph Froschauer. Fol. 19-20, 1548) to Sönke Ahrens’s book How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers. Just a handful of bullet points can outline the elegance and simplicity of the system. This dramatic simplicity leads to some tremendous value and complexity.

However, in modern use as seen online since roughly 2018 on, the idea and the digital tools surrounding it, has seen some severe mission creep. Zettlekasten has moved to the fad stage and we’re “zettlecasting” everything under the sun. While it can be used as a productivity tool specifically for writing, some are adapting and using it (and tools built for it) for productivity use writ-large. This includes project management or GTD (Getting Things Done) functions. Some are using it as a wiki, digital garden, or personal knowledge management system for aggregating ideas and cross linking them over time. Others are using it as a journal or diary with scheduling and calendaring functions tacked on. Still others are using it to collect facts and force the system to do spaced repetition. These additional functionalities can be great and even incredibly useful, but they’re going far beyond the purpose-fit functionality of what a zettelkasten system was originally designed to do.

Ahrens highlights the zettelkasten method as being simply and specifically designed to do its particular workflow well—no more, no less. He cleverly analogizes slip boxes to their larger box cousins, the shipping container, and the way that that they revolutionized the shipping industry.

In hindsight, we know why they failed: The ship owners tried to integrate the container into their usual way of working without changing the infrastructure and their routines. They tried to benefit from the obvious simplicity of loading containers onto ships without letting go of what they were used to.

Following this analogy, many people are currently trying to not only revolutionize shipping, but sourcing, manufacturing, distribution, and marketing as well. While this may be interesting and the digital tools might accommodate some of these functions, are they really custom built from start to finish to really excel at these functionalities? Can they really do all of them at once? While some may come close and do well enough, the added complexity and overreach of all these functionalities may be diluting the base power of what the zettelkasten is capable.

People conflate the idea of note taking and the zettelkasten with tools like Obsidian, Logseq, and Roam Research. This is not necessarily a good thing. If they expect it to do everything and it’s not capable of that or well designed to do what they expect, they’re more likely to get confused, frustrated, and eventually give up. I’ve seen it happening more and more.

As an example, in a book club related to Ahrens’ text in which many highly educated and talented people have been using these tools and have even previously read the book, many are still far too confused about what these tools are and the value that can come from them.

For those who are just coming to the idea of a zettelkasten, I recommend you limit yourselves to just that basic functionality. Don’t muddy the waters with other productivity functions, to do lists, journals, diaries, kitchen sinks, or the latest wiz-bang plugin. Don’t throw in buzz words like GTD and MOC. Stick to the simplest script for a few months and focus on finely honing a small handful of questions and ideas each day from your reading to see what happens. Write, link, repeat. Don’t get caught up in the collector’s fallacy by keeping and saving every single fleeting note (thought) you’ve got (or if you must, put them into a folder off to the side). Focus on the core idea.

Once you’ve got that part down and it’s working for you, then consider adding on those other functionalities. Experiment with them; see what works. But don’t be surprised if those other portions aren’t the magic bullet that is going to revolutionize your life. We’re likely to need new tools, functionality, and a system built from start to finish, to make those other things a useful reality.

Featured image: zettelkasten flickr photo by x28x28de shared under a Creative Commons (BY-SA) license