Back on April 7th on a visit to the Kinokuniya bookstore/Maido stationery shop in the Santa Anita Mall, I picked up an A6 size horizontal Flatty Works case #5460 (forest green, H4.8×W6.8×D1.4in) made by King Jim. It was listed at US$20.50+tax. The case is also available in mustard yellow, beige, teal, and a dark blue.
It’s a nice little minimalist case made with a very lightly parafin-waxed cotton canvas material and a clear plastic front so that one can see the internal contents. The sides of the flexible case fold in accordion-style when not full so it collapses to fit the space it needs. In addition to the primary internal space, the case has a thin internal pocket that would accommodate some credit cards, a handful of 4 x 6 index cards, or perhaps a Field Notes pocket notebook. Similarly on the outside back, there’s an angularly cut external pocket for a few slips of paper, or to place the cover of your A6 notebook while writing. The front has an envelope-style closure flap with a reasonably strong magnetic snap.
I purchased the case primarily to carry my 4 x 6 inch index card “notebooks” as well as a variety of loose index cards and dividers I carry regularly. It has the benefit of going reasonably well with my collection of Lochby waxed canvas holders and covers as well. I usually keep a copy of today’s schedule and priority to do list on top of the interior pocket so they’re easily visible during the day through the clear plastic front of the case.
For the curious, I’ve tried them variously and can verify that the case also comfortably fits the following (separately):
A Samsung S22 cell phone and a few Field Note notebooks
An Amazon Kindle Paperwhite and a pack of 100 4 x 6 index cards
A reasonably thick A6 sized notebook along with some additional pens or simple office supplies. A small Hobonichi would easily fit with space to spare.
The case is small enough to comfortably fit into the back pocket of my blue jeans, for walking around, but it’s not super comfortable for sitting on that way, particularly for long periods. I like its portability and the ability to take out a few cards and work on them using the reverse side as a mini-desk while moving around throughout the day. In some sense it acts like a custom made folder for filing my index cards on the go as a everyday carry. It made for a reasonably comfortable mini-office while on an airplane last week.
The inside top left corner of the case has a small loop that would allow one to attach a string, key chain, carrying handle or other loop to attach the case to a purse or other bag if necessary. This might also be convenient for those who might want to use this case as a bag in a bag, though I’ve not personally had the need for it yet.
Even with only a few index cards inside, the case is easily capable of standing upright in front of my card index/zettelkasten on my desk to take up less space than lying flat. Doing this also keeps all my immediate cards easily accessible while also being ready to travel if necessary.
Thus far, after a few weeks of use and even some airplane travel, it’s shown itself to be sturdy, convenient, useful, and a lovely addition to my daily zettelkasten workflow.
It was fascinating to run across the Memindex, a productivity tool from the Wilson Memindex Co., advertised in a December 1906 issue of System: The Magazine of Business. Memindex seems to be an obvious portmanteau of the words memory and index.
Let YOUR MIND GO FREE
Do not tax your brain trying to remember. Get the MEMINDEX HABIT and you can FORGET WITH IMPUNITY. An ideal reminder and handy system for keeping all memoranda where they will appear at the right time. Saves time, money, opportunity. A brain saver. No other device answers its purpose. A Great Help for Busy Men, Used and recommended by Bankers, Manufacturers, Salesmen, Lawyers, Doctors, Merchants, Insurance Men, Architects, Educators, Contractors, Railway Managers Engineers, Ministers, etc., all over the world. Order now and get ready to Begin the New Year Right. Rest of ’06 free with each outfit. Express prepaid on receipt of price. Personal checks accepted.
Also a valuable card index for desk use. Dated cards from tray are carried in the handy pocket case, 2 to 4 weeks at a time. To-day’s card always at the front. No leaves to turn. Helps you to PLAN YOUR WORK WORK YOUR PLAN ACCOMPLISH MORE You need it. Three years’ sales show that most all business and professional men need it. GET IT NOW. WILSON MEMINDEX CO. 93 Mills St., Rochester, N. Y.
Early Computer Science Influence?
The Memindex product appears several decades prior to Vannevar Bush’s “coinage” of memex in As We May Think (The Atlantic, July 1945). While many credit Bush for an early instantiation of the internet using the model of a desk, microfiche, and a filing system, almost all of these moving parts had already existed in late 19th century networked office furniture and were just waiting for automation and computerization. The primary difference in this Memindex card system and Bush’s Memex is the higher information density made available through the use of microfiche. Now it turns out his coinage of memex appears to have been in the zeitgeist decades prior as well. I’ve got evidence that the Wilson Memindex was sold well into the early 1950s. (My current dating is to 1952, though later examples may exist.) Below I’ve pictured some cards from the same year as Bush’s now famous piece in the Atlantic.
Six different cards from a 1945 set of Memindex featuring cards for automobile expenses; a list of orderable supplies including cards, guide cards, and leather cases; an advertisement for Griptite Bands for holding cards; a pocket calendar for 1945, and a small instruction card on how the cards and system should be used.
Most people are more familiar with the popular 20th century magazine System than they realize. Created and published by A. W Shaw, one of the partners of Shaw-Walker, a major manufacturer of office furniture in the early 20th century, the popular magazine was sold to McGraw-Hill Company in 1927/8 and renamed Businessweek which was later sold again and renamed Bloomberg Businessweek.
Relationship to other modern productivity methods
Some will certainly see close ties of this early product to the idea of the “hipster PDA” or Hawk Sugano’s Pile of Index Cards which appeared in 2006. It also doesn’t take much imagination for one to look at the back of a Wilson Memindex envelope from 1909 or an ad from the 1930s to see the similarity to the 43 folders system, bits of Getting Things Done (GTD), or the Bullet Journal methods in common use today. The 1909 envelope also appears to combine a predecessor to the 43 folders idea mixed with the hipster PDA in a coherent pocket and desk-based system.
With alphabetic tabs for the desktop version, one could easily have used this for “Building a Second Brain” as described by modern productivity gurus who almost exclusively suggest digital tools for maintaining their systems now. The 1909 envelop specifically recommends using the system as “comprehensive card index” which is essentially what most second brain or zettelkasten systems are, though there is a broad disconnect between some of this and the reimagining of the zettelkasten in current craze for using Niklas Luhmann-esque organization methods which have some different aims.
What’s interesting beyond the similarities of the systems is the means by which they were sold and spread. Older systems like the Memindex or related general office filing and indexing systems (Shaw-Walker), were primarily selling physical products/hardware like boxes, filing cabinets, holders, cards, and dividers as much as they were selling a process or idea. Mid- and late-century companies like Day-Timer or FranklinCovey also sold physical stationery products (calendars, planners, boxes, binders, books, ) but also began more heavily selling ideas like “productivity” and “leadership”. Modern productivity gurus are generally selling the ideas of the systems and making their money not on the physical items, software or programs which implement them, but with consulting fees, class fees, subscriptions, books which describe their systems, or even advertising against page or video views.
The 1906 version of the Memindex was popular enough to already be offered with the following options of materials for the distinguishing tastes of consumers:
Cowhide Seal Leather Case and hardwood tray
Am. Russia Leather Case and plain oak tray
Genuine Morocco Case and quartered oak tray
What options is your current productivity guru or system offering? What are the differentiations and affordances it’s offering compared to similar systems in the early 1900s? Where is the “rich Corinthian leather“?
Memindex envelope from 19091930’s Memindex advertisement featuring a pedestal based system with a pocket card holder.
The Memindex Method
The basic Memindex method consists of using 2 3/4″ x 4 1/2″ (vest pocket sized) or 3 x 5 1/2″ cards depending on one’s size preference to jot down to do lists or tickler items on individually dated cards which are kept in a desk-based wooden card index with tabs for both months as well as alphabetic tabs in some systems. One then keeps a small pocket-sized card holder with the coming three weeks’ worth of cards on their person for active daily use and files them away as the days go by.
1930’s advertisement for the Memindex Jr.
Apparently the truism “everything old is new again” is true yet again.
