MoviePass broke the mold on theater subscription services and broke itself in the process, but the whole idea itself is not dead. Sinemia is carrying on with more modest deals, and it’s now offering weekday-only subscription plans that start at $4 per month.
MoviePass announced a movie theater subscription plan that seemed too good to be true in 2018. As it turns out, it was. As the service bled cash, subscribers were actually the ones taking the hit, with their subscriptions being swapped, changed, or even revoked entirely. So while MoviePass isn’t the movie industry’s savior, it could illuminate a path forward for theaters to take control of their own destinies.