## POSSE

For quite a while now, I’ve been publishing most of my content to my personal website first and syndicating copies of it to social media silos like Twitter, Instagram, Google+, and Facebook. Within the Indieweb community this process is known as POSSE an acronym for *Post on your Own Site, Syndicate Elsewhere*.

## The Facebook Algorithm

Anecdotally most in social media have long known that doing this type of workflow causes your content to be treated like a second class citizen, particularly on Facebook which greatly prefers that users post to it manually or using one of its own apps rather than via API. [1][2][3][4] This means that the Facebook algorithm that decides how big an audience a piece of content receives, dings posts which aren’t posted manually within their system. Simply put, if you don’t post it manually within Facebook, not as many people are going to see it.

Generally I don’t care too much about this posting “tax” and happily use a plugin called Social Media Network Auto Poster (aka SNAP) to syndicate my content from my WordPress site to up to half a dozen social silos.

What I have been noticing over the past six or more months is an even more insidious tax being paid for posting to Facebook. I call it “The Facebook Algorithm Mom Problem”.

## Here’s what’s happening

I write my content on my own personal site. I automatically syndicate it to Facebook. My mom, who seems to be on Facebook 24/7, immediately clicks “like” on the post. The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content–even if it’s obviously about theoretical math, a subject in which my mom has no interest or knowledge. (My mom has about 180 friends on Facebook; 45 of them overlap with mine and the vast majority of those are close family members).

The algorithm narrows the presentation of the content down to very close family. Then my mom’s sister sees it and clicks “like” moments later. Now Facebook’s algorithm has created a self-fulfilling prophesy and further narrows the audience of my post. As a result, my post gets no further exposure on Facebook other than perhaps five people–the circle of family that overlaps in all three of our social graphs. Naturally, none of these people love me enough to click “like” on random technical things I think are cool. I certainly couldn’t blame them for not liking these arcane topics, but shame on Facebook for torturing them for the exposure when I was originally targeting maybe 10 other colleagues to begin with.

This would all be okay if the actual content was what Facebook was predicting it was, but 99% of the time, it’s not the case. In general I tend to post about math, science, and other random technical subjects. I rarely post about closely personal things which are of great interest to my close family members. These kinds of things are ones which I would relay to them via phone or in person and not post about publicly.

## Posts only a mother could love

I can post about arcane areas like Lie algebras or statistical thermodynamics, and my mom, *because she’s my mom*, will like all of it–whether or not she understands what I’m talking about or not. And isn’t this what moms do?! What they’re supposed to do? Of course it is!

mom-autolike(n.)–When a mother automatically clicks “like” on a piece of content posted to social media by one of their children, not because it has any inherent value, but simply because the content came from their child.

She’s my mom, she’s supposed to love me unconditionally this way!

The problem is: **Facebook, despite the fact that they know she’s my mom, doesn’t take this fact into account in their algorithm.**

What does this mean? It means either I quit posting to Facebook, or I game the system to prevent these mom-autolikes.

## Preventing mom-autolikes

I’ve been experimenting. But how?

Facebook allows users to specifically target their audience in a highly granular fashion from the entire public to one’s circle of “friends” all the way down to even one or two specific people. Even better, they’ll let you target pre-defined circles of friends and even exclude specific people. So this is typically what I’ve been doing to end-around my Facebook Algorithm Mom problem. I have my site up set to post to either “Friends except mom” or “Public except mom”. (Sometimes I exclude my aunt just for good measure.) This means that my mom now can’t see my posts when I publish them!

## What a horrible son

Don’t jump the gun too quickly there Bubbe! I come back at the end of the day after the algorithm has run its course and my post has foreseeably reached all of the audience it’s likely to get. At that point, I change the audience of the post to completely “Public”.

## You’ll never guess what happens next…

Yup. My mom “likes” it!

**I love you mom. Thanks for all your unconditional love and support!!**

Even better, I’m happy to report that generally the intended audience which I wanted to see the post actually sees it. Mom just gets to see it a bit later.

## Dear Facebook Engineering

Could you fix this algorithm problem please? I’m sure I’m not the only son or daughter to suffer from it.

Have you noticed this problem yourself? I’d love to hear from others who’ve seen a similar effect and love their mothers (or other close loved ones) enough to not cut them out of their Facebook lives.

### References

*ReadWrite*, 01-Aug-2011. [Online]. Available: https://readwrite.com/2011/08/01/manually_posting_to_facebook_significantly_outperf/. [Accessed: 11-Jul-2017]

*WPMUDEV*, 02-Aug-2011. [Online]. Available: https://premium.wpmudev.org/blog/how-to-increase-your-traffic-from-facebook-by-650-in-5-seconds/. [Accessed: 11-Jul-2017]

*SocialMedia.biz*, 11-Feb-2011. [Online]. Available: http://socialmedia.biz/2011/02/07/how-facebook-news-feeds-work/. [Accessed: 11-Jul-2017]

*SocialMedia.biz*, 26-Jul-2011. [Online]. Available: http://socialmedia.biz/2011/07/26/will-auto-posting-stunt-the-reach-of-your-facebook-posts/. [Accessed: 11-Jul-2017]

Charles Stanhope reposted this article on twitter.com.

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The Facebook Algorithm Mom Problem http://boffosocko.com/2017/07/11/the-facebook-algorithm-mom-problem

🙂 😀

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

🙂 😀 (xavierroy.com/s/2hGj0S)

Chris Aldrich made me laugh out loud with his piece on how to deal with The Facebook Algorithm Mom Problem.

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The Facebook Algorithm Mom Problem #tech #news boffosocko.com/2017/07/11/the…

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the… via ycombinator

The Facebook Algorithm Mom Problem: boffosocko.com/2017/07/11/the… Comments: news.ycombinator.com/item?id=147523…

The Facebook Algorithm Mom Problem

L: boffosocko.com/2017/07/11/the…

C: news.ycombinator.com/item?id=147523…

Mark Zuckerberg is Jewish. During the 20th century, Europeans purged individuals of Jewish descent. Mark Zuckerberg may have mental problems interacting with Europeans because of this.

The Facebook Posting Tax and Algorithmic Mom Problem boffosocko.com/2017/07/11/the…

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The Facebook Mom Algorithm problem is real!@ChrisAldrich explains, boffosocko.com/2017/07/11/the…

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Anderson Fraga reposted this article on twitter.com.

Facebookのアルゴリズムママ問題 boffosocko.com/2017/07/11/the…

RT @bqsttp The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problemboffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem (96 points on Hacker News): boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the… (news.ycombinator.com/item?id=147523…)

Hilarious: The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

This post demonstrates how simple and error prone the algorithms that we attribute to “AI” often are: boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Did you think about maybe having a conversation with your Mother?

You have to account for teenagers. They love their parents but just can’t stand them. 😛

Luke Disney reposted this article on twitter.com.

The Facebook Algorithm Mom Problem: boffosocko.com/2017/07/11/the…

Social networks have a reach problem – “The Facebook Algorthm Mom Problem” by @ChrisAldrich boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problemboffosocko.com/2017/07/11/the…

Article URL: https://t.co/h0IeZ8EOh1

Dear @facebook, focus on fixing your algorithm instead of copying other companies. Thanks.boffosocko.com/2017/07/11/the…

You’re not a bad son/daughter if you hide your FB posts from your mom; it’s all FB’s algorithm’s fault boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

A great example about how the algorithms Facebook is building for social rely on bad assumptions. boffosocko.com/2017/07/11/the…

This is the most relatable thing ever to happen on Facebook. boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem: boffosocko.com/2017/07/11/the…

The problem with moms and Facebook’s algorithm. boffosocko.com/2017/07/11/the…

Benjamin De Kosnik reposted this article on twitter.com.

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the facebook algorithm “Mom” problem. boffosocko.com/2017/07/11/the…

Siddharth Manay liked this article on facebook.com.

Top story of HackerNews this morning. Congrats!

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They appear to have hugged your blog to death.

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My article The Facebook Algorithm Mom Problem hit #1 on Hacker News this morning (a first for me)!

Sadly, due to some quirky bugs last week, I’d turned caching off for the first time in 3 years, so my server has tipped over. If you’re having problems reading it, here’s an archived version. http://web.archive.org/web/20170712042021/http://boffosocko.com/2017/07/11/the-facebook-algorithm-mom-problem/

Note to self: Don’t read the comments.

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Interesting. I work in social media and this was news to me re) mom problem. Cool. Or rather, uncool 😉

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Chris Aldrich mentioned this article on boffosocko.com.

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Yes! I too have exactly this problem. Not with my mom, because she doesn’t do Facebook, but still…

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem (boffosocko.com) boffosocko.com/2017/07/11/the…

Facebook helps mothers embarrass their children well into adulthood. boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem – boffosocko.com/2017/07/11/the… This is very fascinating!

Mom, you’re internet famous now. Almost 10,000 people have seen this post in the last two hours. 🙂

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I don’t want to be famous, I just want to be a Mom!

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❤️

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Alyson Shane reposted this article on twitter.com.

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the… Als je moeder je post liket dan krijgt die post minder views.

Thank you Son! I love you too!

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Since my post hit #1 on Hacker News and blew up the article in a whole different way, I thought I ought to change the audience setting on Facebook to public so mom could finally see it.

Sure enough it only took about 10 minutes from the time of the change for my mom to not only \”like\” it but to \”heart\” it. This time she went over-and-above and also wrote a note too.

I love my mom!

via stream.boffosocko.com

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boffosocko.com/2017/07/11/the… For those seeking content distribution via social, these filter bubbles create real challenges

boffosocko.com/2017/07/11/the…

This should have been be a #MothersDay post.

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the… (news.ycombinator.com/item?id=147523…)

This is a really interesting issue, especially as algorithms control greater and greater proportions of our lives: boffosocko.com/2017/07/11/the…

randfish: boffosocko.com/2017/07/11/the… For those seeking content distribution via social, these filter bubbles create … twitter.com/i/web/status/8…

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RT randfish: boffosocko.com/2017/07/11/the… For those seeking content distribution via social, these filter bubbles crea… twitter.com/i/web/status/8…

Thanks for sharing this.

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Adrià Casas reposted this article on twitter.com.

Great post! You’re not the only one.

I remember once I posted a article about robots or something and my dad liked and commented: “Son, congratulations on your engagement!”

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the… (news.ycombinator.com/item?id=147523…)

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Uncoditional mother love in social media could destroy your career 😀 boffosocko.com/2017/07/11/the… via @usepanda

The Facebook Algorithm Mom Problem…makes so much sense (h/t to my boyfriend) boffosocko.com/2017/07/11/the…

Faceberg algorithms decide your posts are uninteresting to a wider audience if your mom immediately likes them boffosocko.com/2017/07/11/the…

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Hmm… “How I temporarily cut my mom out of my social media life to reach a larger audience” #socialmedia #startups boffosocko.com/2017/07/11/the…

Jean-Philippe Allain reposted this article on twitter.com.

The Facebook Algorithm Mom Problem. by @ChrisAldrich goo.gl/EUw4mh

I found this post about the dynamics of feed algorithms oddly charming. boffosocko.com/2017/07/11/the…

Brian Hendrickson liked this article on facebook.com.

Can I just say that this is sort of hilarious? For better or worse, my family members rarely bother to like/click/comment anything so I don’t have this issue myself 😛

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Thought I was the only one who did this type of filtering.

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¯_(ツ)_/¯ reposted this article on twitter.com.

Absolutely fascinating, yet another way in which facebook’s filter bubble stifles the intelligent conversation boffosocko.com/2017/07/11/the…

Les mamans sont toutes les mêmes #socialmedia #facebook

Mérignies, France

Can always tell things are going really well if your product forces people to explicitly exclude their mothers. boffosocko.com/2017/07/11/the…

Megan J. Williams liked this article on facebook.com.

Damn, now I know why some of my FB posts never get anywhere.boffosocko.com/2017/07/11/the…

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I found this #indieweb hack on manipulating FB into not misunderstanding your intended audience fascinating boffosocko.com/2017/07/11/the…

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Mateusz reposted this article on twitter.com.

I have this problem. Mom’s can apparently mess up your FB posts. Moms are great! boffosocko.com/2017/07/11/the…

The @facebook #algorithm Mom #Problemboffosocko.com/2017/07/11/the…

“The Facebook Mom Problem” A++ title, and pretty dang good post, too boffosocko.com/2017/07/11/the…

This is an interesting social media strategy – boffosocko.com/2017/07/11/the…

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Those who have their moms (and sis) following them on SM, and “liking” their stuff, please take note. boffosocko.com/2017/07/11/the…

The Facebook algorithm Mom problem: boffosocko.com/2017/07/11/the…

Yeah Moms… punp the breaks on the instant likes!!! boffosocko.com/2017/07/11/the…

Fern Creek, KY

The facebook algorithm mom problem. Great read. Very Funny and very true – boffosocko.com/2017/07/11/the…

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“The Facebook Algorithm Mom Problem” the algorithms we create and the workarounds for them are fun boffosocko.com/2017/07/11/the…

Is your mom hurting your Facebook visibility? boffosocko.com/2017/07/11/the… #socialmediamarketing #ContentMarketing #travelbloggers

Boston, MA

Richard MacManus mentioned this article on altplatform.org.

Do we pay a “mom tax” when posting to FB? boffosocko.com/2017/07/11/the…

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Issue where only parents seem to notice/like FB posts may be error due to algorithm tagging it as family content. boffosocko.com/2017/07/11/the…

Mike Hnat liked this article on facebook.com.

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The Facebook “mom” problem: If family is first to like a post, FB’s algorithms think it’s “family” content — boffosocko.com/2017/07/11/the…

After a day of being #1 or #2 on Hacker News, this article got over 30,000 hits, which may be about 1/4 of all the traffic my blog has received in the past 3-4 years!

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Ich poste das mal hier, auf FB könnte es als Familiencontent missverstanden werden via @phwampfler boffosocko.com/2017/07/11/the…

Munich, Germany

The #Facebook #Algorithm Mom Problem, Lol… boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem – boffosocko.com/2017/07/11/the…

If you care about user engagement, you should probably disable pingbacks in the comment section. (1) You’re not going to impress anyone for getting lots of pingbacks — we all know the web is large. (2) This makes any kind of discussion of your thoughts impossible.

I wish that pingbacks or trackbacks looked this good or worked from social silos like Facebook and Twitter!!!

What you’re seeing are mostly webmentions. Apologies that I still haven’t finished the UX/UI on them to facepile the likes and simple mentions from other areas of social media to make the actual conversation more readable/usable. What I’m ultimately trying to do is collect as much of the conversation about and interaction with my posts across the web here in one central location on my own site as I can instead of allowing it to be sadly fragmented in various silos where it’s harder to pay attention to everything and respond appropriately. There’s also the strong likelihood that these social sites won’t last forever and I’d like to keep a record of what was said in one location that I control. This particular post is more egregious than most because it was #1 on Hacker News for most of the day yesterday, so it drove vastly larger amounts of traffic than my poor little blog typically sees.

Thanks for your thoughts! Hopefully the UI will improve in the near future as I have time to build/implement it.

Nice post.

I solve the problem by having 2 FB accounts. One (max private) for personal friends/family who don’t care about my niche SQL Server DevOps content and the other (max public) for my professional networks who I’d prefer did not have access to all those embarrassing uni pics.

Seems to work quite well.

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Notion that family members stand in the way “to reach a larger audience” on Facebook boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

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Der mum-autolike uns wie er die Facebook-Reichweite begrenzt: boffosocko.com/2017/07/11/the…

Warum man mit seiner Mutter nicht auf Facebook verbunden sein sollte (Nur einer der Gründe) #Reichweite #SocialMedia boffosocko.com/2017/07/11/the…

Interesting read. boffosocko.com/2017/07/11/the… #Facebook #Algorithms

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

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You’ve got one GREATMOM! She has such a good heart!

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Rosie Rust liked this article on facebook.com.

As algorithms increasingly rule our interactions, I look forward to seeing increasingly elaborate workarounds: boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Brilliant discovery!

Don’t be cruel! Preventing mom-autolikes boffosocko.com/2017/07/11/the… #social #media #marketing

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Facebook’s Algorithm Mom Problem 🙂 #FilterBubbles boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the… Interessanter Artikel von @ChrisAldrich

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Yup, my mom recently uses facebook too boffosocko.com/2017/07/11/the…

YES!! You’re definitely not the only one. My mom’s too busy for Facebook but my mother in law, who btw works like crazy!, seems to be on Facebook 24/7 as well. I don’t know how she does it, she’s like a magician or something, the second I hit “post”, she likes it lol Most of the stuff is in English which she can’t read but she shows her love anyway. I’m totally gonna start using your tactics. Thanks for the informative post.

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

boffosocko.com/2017/07/11/the… | The Facebook Algorithm Problem

haha boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

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The Facebook Algorithm Mom Problem: boffosocko.com/2017/07/11/the… #SoTrue #socialmedia #analytics

The Facebook algorithm mom problem – boffosocko.com/2017/07/11/the…

Congratulations! It was a wonderful article, written very well.

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@fb_engineering Is there truth in this theory of the “mom-autolike” degrading reach? boffosocko.com/2017/07/11/the…

Carl Liggio liked this article on facebook.com.

What an interesting problem to have boffosocko.com/2017/07/11/the…

This guy temporarily cut his mom out of his @facebook life to reach a larger audience. boffosocko.com/2017/07/11/the… by @ChrisAldrich

An interesting #indieweb dilemma http://boffosocko.com/2017/07/11/the-facebook-algorithm-mom-problem

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

An interesting #indieweb dilemma boffosocko.com/2017/07/11/the…

‘Simply put, if you don’t post it manually within FB, not as many people are going to see it.’boffosocko.com/2017/07/11/the…

How does one target “public except mom”? I have tried to do something similar previously and can only get “friends except mom”. (Feel compelled to clarify it wasn’t really my mom I was excluding .)

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You’re right that it’s friends except mom unless you generally blocking mom, which is an option that’s not as easy to switch between.

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I would like to add your mom as a facebook friend!

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the… /post reddit.com/r/programming/…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the… h/t @djanowski

Kris Peeling liked this article on twitter.com.

The mom-autolike problem on Facebook and a workaround for “horrible sons” boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem http://boffosocko.com/2017/07/11/the-facebook-algorithm-mom-problem

My mother is not on Facebook so I can’ t test, but an interesting algo problem: boffosocko.com/2017/07/11/the…

Canada

Rene Hohls liked this article on twitter.com.

great article explaining facebook scoping boffosocko.com/2017/07/11/the… by @chrisaldrich

Rene Hohls reposted this article on twitter.com.

^^came here to ask this. Many thanks for clarifying, Chris!

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Hola Mama!! boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Good thing my parents gave up on Facebook ~2 weeks after getting it- my social reach is UNTAINTED (and still sad)boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem: boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problemboffosocko.com/2017/07/11/the…reddit.com/r/programming/…#programming

Kimi Schmitz ✨ liked this article on twitter.com.

The Facebook Algorithm Mom Problem is the thing I have most enjoyed reading today. boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem (@chrisaldrich) redef.it/2uWUy5C

“In general I tend to post about math, science, and other random technical subjects…” On Facebook?? You might have expertise in engineering, but clearly you have a thing or two to learn about marketing. People in Facebook-land generally don’t care about the things you’re posting and that’s why you’re not getting Likes or Shares. Don’t blame it on Facebook’s algorithm, or your improper assumptions about how it works.

The Facebook Algorithm Mom Problem (@chrisaldrich) redef.it/2uWUy5C

It’s quite terrible if it’s true 😛 ◆The Facebook Algorithm Mom Problem – boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

A hilariously stupid effect of algorithms trying to predict intent. boffosocko.com/2017/07/11/the…

I’m interesting what will she say after reading this post.

still say nothing, just “likt” it, haaaaaaaaa

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Man blames his mum for messing with #Facebook‘s algorithms + preventing him reaching a larger audience. boffosocko.com/2017/07/11/the…

What happens when your mom likes all your posts… “The Facebook Algorithm Mom Problem” boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem – boffosocko.com/2017/07/11/the…

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

“How I temporarily cut my mom out of my social media life to reach a larger audience” by @chrisaldrich boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

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Interesting … boffosocko.com/2017/07/11/the… thanks to @dennisrippinger

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Facebook algorithm and moms (and aunts)boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problemboffosocko.com/2017/07/11/the… #programming

Joey Foo reposted this article on twitter.com.

The Facebook Algorithm Mom Problemboffosocko.com/2017/07/11/the…

Who knew the Facebook algorithms were so aggressive to restrict content. boffosocko.com/2017/07/11/the…

“How I temporarily cut my mom out of my social media life to reach a larger audience.” boffosocko.com/2017/07/11/the…

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The latest strategy for Social Media Managers: Preventing mom-autolikes boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Mom was a problem early on when all she did was forward Jesus-mail (email spam) to you. Now with ‘auto like’. boffosocko.com/2017/07/11/the…

Charlotte Jee reposted this article on twitter.com.

deborah digges liked this article on twitter.com.

This explains everything!

twitter.com/chrisaldrich/s…

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“The Facebook algorithm Mom problem” Chris Aldrich boffosocko.com/2017/07/11/the… #FoodforThought #Facebook

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Nebuďte otroky algoritmů Facebooku. Poučné čtení, ale tohle opravdu nepodstupujte. boffosocko.com/2017/07/11/the…

Mom likes are killing widespread visibility of shared articles on #Facebook.

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How moms are shortcircuiting Facebook’s algorithms boffosocko.com/2017/07/11/the…

It’s your Mom’s fault nobody sees your Facebook posts. boffosocko.com/2017/07/11/the…

Ben Kraal reposted this article on twitter.com.

Thanks for sharing. I’d definitely seen that happen with mom-like friends

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

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The Facebook Algorithm Mom Problem via boffosocko.com/2017/07/11/the…

Does this ring any bells? Cute solution to try. #Facebook #tech boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

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Cuando tu madre es parte del algoritmo. Ciertamente Interesante. boffosocko.com/2017/07/11/the…

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Akshat Kumar reposted this article on twitter.com.

Lmao at this guy whose mother’s FB Likes are ruining his content marketing (but also this is a real phenomenon) boffosocko.com/2017/07/11/the…

News feed doesn’t seem like a great way to share interests. I’m not sure it ever was. boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The @Facebook #Algorithm “Mom Problem” bit.ly/2tcsga0 by @chrisaldrich

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Nebuďte otroky algoritmů Facebooku. Poučné čtení, ale tohle opravdu nepodstupujte. boffosocko.com/2017/07/11/the…

The #Facebook #Algorithm Mom #Problem boffosocko.com/2017/07/11/the…#socialmedia #like #audience #marketing #network #engineering

Moms are the best! Fascinating insight into Facebook’s algorithms.

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem #web #dev boffosocko.com/2017/07/11/the…

The Facebook algorithm mom problem:boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem – How to trick FB’s algorithm by initially prevent your mom from seeing your post boffosocko.com/2017/07/11/the…

“How I temporarily cut my mom out of my social media life to reach a larger audience.”boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem goo.gl/r43nYt via @chrisaldrich

davidmarcsiegel liked this article on twitter.com.

An interesting discussion of how to workaround a problem with FB’s algorithm that shouldn’t be happening in the first place!…

Interesting: Facebook can apparently limit the reach of your post if your family members like it o_O boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

mom-autolike (n) a story about the unconditional love and the digital era boffosocko.com/2017/07/11/the…@ChrisAldrich funny and informative

mom-autolike (n) a story about the unconditional love and the digital era boffosocko.com/2017/07/11/the…@ChrisAldrich funny and informative

When Facebook thinks you are posting things only your mom will love…maybe only your mom will see them!boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem buff.ly/2tiu2Ss by @ChrisAldrich #UX

The Facebook Algorithm Mom Problem bit.ly/2tid1rw by @ChrisAldrich #UX

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

First 3 likes are the same people every single time boffosocko.com/2017/07/11/the… #facebook #algorithm #firstlike

The Facebook Algorithm Mom Problem (via @Pocket) boffosocko.com/2017/07/11/the…

The FB filter bubble: boffosocko.com/2017/07/11/the…

interesting algo // boffosocko.com/2017/07/11/the…

Was hilft beim #Algorithmus-“Problem” in #Facebook bei zu vielen liebgemeinten Likes von Mutti, Pappi & Tante Cläre? boffosocko.com/2017/07/11/the…

Interesting

This explains why my posts do so much better on @linkedin than @facebook Thanks mom! bit.ly/2sQr0oQ (Props to @ChrisAldrich )

Can a mother’s love limit your potential reach? boffosocko.com/2017/07/11/the…

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The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

Loren Barcus reposted this article on twitter.com.

Facebookアルゴリズムにおける“お母さんバイアス問題”。無制約に家族の投稿に“いいね”することで、ランキングや拡散にバイアスをが生じる問題の分析と対処策｜The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

This is a great tale of how Facebook’s algorithms can go awry as they are frequently built on bad assumptions. boffosocko.com/2017/07/11/the…

Stavroula Ntova liked this article on facebook.com.

Geißeln der Gegenwart: Wechselwirkungen von mom-autolike und Facebook-Algorithmus. boffosocko.com/2017/07/11/the…

Why Facebook needs to change its algorithm to account for your mom: boffosocko.com/2017/07/11/the… (via @techniktagebuch)

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Stuart Adde

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Nur gut, dass meine Mutter nicht auf #Facebook ist… boffosocko.com/2017/07/11/the…

Chris Aldrich can you explain that a bit more? How would you “generally” block someone but still post to Public?

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Curious if you were posting on your personal page or a business page. My mom knows I am the social media person for the company I work for and I created the page. I know she is not into Fantasy Football so dear old mom is doing this to support me. Now that our audience has grown we are testing posts without boosting but now I am worried she is messing up the reach? She is on the list of followers for the page but does FB still consider her my mom through the business page? Any insight would be appreciated.

Dave Doeppel You settings allow you to completely block users who then can’t see when you post publicly. https://www.facebook.com/help/168009843260943?helpref=faq_content I’m sure there are variations of this, but it involves delving into your privacy and posting settings more than is generally practicable for the average user.

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Chris Aldrich yes but that will also Unfriend them. Not really a solution. I guess FB needs to add that as an option

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Heather Johnson liked this article on facebook.com.

Tiffany Matthews check out this great article! I work in marketing and I think you have hit the nail on the head with this issue that a lot of people face. Great work around too. Time to trial it myself and see what happens 🙂

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You could be reaching more people on Facebook. Your mom or your posting tool may be the problem. ow.ly/OA6W30dUCwJ@ChrisAldrich

Interesantísima esta experiencia sobre cómo el filtrado del alcance en Facebook hace que llegues a más gente boffosocko.com/2017/07/11/the…

The Next Web has picked up the story this morning: https://thenextweb.com/facebook/2017/07/27/your-mom-is-killing-your-chances-of-going-viral-on-facebook/

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.@TheNextWeb has an interview/highlight story featuring my Facebook Algorithm Mom Problem article:https://twitter.com/TheNextWeb/status/890592462552653825

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Syndicated copies to:

How cutting your mom out of your social media life can save your Facebook reach by @ChrisAldrich boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem (via @Pocket) boffosocko.com/2017/07/11/the…

Chris Aldrich mentioned this article on altplatform.org.

Wer ist Schuld dran, dass du auf Facebook nicht viral gehst? DEINE MUTTER! boffosocko.com/2017/07/11/the…

Family liking your posts will limit your visibility on #Facebook!#influencer #digitalmarketing #socialmediaboffosocko.com/2017/07/11/the…

Warsaw, Poland

“The Facebook Algorithm Mom Problem” boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The @facebook #Algorithm Mom #Problem by @ChrisAldrich × boffosocko.com/2017/07/11/the… × good reads by @TriKro

The @facebook #Algorithm Mom #Problem by @ChrisAldrich × boffosocko.com/2017/07/11/the… × good reads by @TriKro

This is an inadvertently hilarious article about moms and facebook: boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

have you guys heard of this? interesting. if mom gets there first, posts are tagged as family related on FB. boffosocko.com/2017/07/11/the…

The #Facebook Algorithm Mom Problem by @ChrisAldrich boffosocko.com/2017/07/11/the…

Facebook Algorithm Mom Problem: How I temporarily cut my mom out of my social media life to reach a larger audience.boffosocko.com/2017/07/11/the…

LOL but interesting: The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the…

The struggle is real. boffosocko.com/2017/07/11/the…

Is your reach and engagement suffering from @facebook Mom Problem? #tiptuesday #socialmedia boffosocko.com/2017/07/11/the…

Funny and fascinating — The Facebook Algorithm Mom Problem boffosocko.com/2017/07/11/the… via @lifehacker

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Peggy K mentioned this article on plus.google.com.

Don’t be cruel! Preventing mom-autolikes http://boffosocko.com/2017/07/11/the-facebook-algorithm-mom-problem/ #social #media #marketing

#FacebookMomProblem by @ChrisAldrich

Stop your Mom From #Liking Your #Facebook Posts.#socialmediamarketing goo.gl/5R64Up

“The Facebook algorithm immediately thinks that because my mom liked it, it must be family related” boffosocko.com/2017/07/11/the…

“The Facebook Algorithm Mom Problem” – interesting blog post about Facebook’s algorithms boffosocko.com/2017/07/11/the…

The Facebook Algorithm Mom Problem http://boffosocko.com/2017/07/11/the-facebook-algorithm-mom-problem/

❤️

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The Facebook algorithm mom problem | @chrisaldrich bit.ly/2v3KGGY via @spkecosysteme