Read The Californian Ideology by Richard Barbrook and Andy Cameron (Mute)
The California Ideology is a mix of cybernetics, free market economics, and counter-culture libertarianism and is promulgated by magazines such as WIRED and MONDO 2000 and preached in the books of Stewart Brand, Kevin Kelly and others.

Lacking the free time of the hippies, work itself ho become the main route to self-fulfilment for much of the,virtual class’. 

They’re right that overwork and identification with work has become all too prevalent over the past several decades.
Annotated on September 17, 2020 at 09:11AM

Community activists will increasingly use hypermedia to replace corporate capitalism and big government with a hi-tech ‘gift economy’ in which information is freely exchanged between participants. 

I know the idea “gift economy” was around in the late 2000’s and even more prevalent in the teens, but not sure where it originated. This is one of the earliest sitings I’ve seen.
Annotated on September 17, 2020 at 09:15AM

In this version of the Californian Ideology, each member of the ‘virtual class’ is promised the opportunity to become a successful hi-tech entrepreneur. 

In retrospect, it’s really only made a much higher disparity between the top and the bottom.
Annotated on September 17, 2020 at 09:19AM

Almost every major technological advance of the last two hundred years has taken place with the aid of large amounts of public money and under a good deal of government influence. The technologies of the computer and the Net were invented with the aid of massive state subsidies. 

examples of government (public) funding for research and it’s effects
Annotated on September 17, 2020 at 09:23AM

Americans have always had state planning, but they prefer to call it the defence budget. 

Annotated on September 17, 2020 at 09:24AM

Entrepreneurs often have an inflated sense of their own ‘creative act of will’ in developing new ideas and give little recognition to the contributions made by either the state or their own labour force. 

Techbro hubris
Annotated on September 17, 2020 at 09:25AM

When Japanese companies threatened to take over the American microchip market, the libertarian computer capitalists of California had no ideological qualms about joining a state-sponsored cartel organised by the state to fight off the invaders from the East! 

A good example of so-called capitalists playing the do as we say and not as we do game.
Annotated on September 17, 2020 at 09:27AM

In American folklore, the nation was built out of a wilderness by free-booting individuals – the trappers, cowboys, preachers, and settlers of the frontier. Yet this primary myth of the American republic ignores the contradiction at the heart of the American dream: that some individuals can prosper only through the suffering of others. The life of Thomas Jefferson – the man behind the ideal of `Jeffersonian democracy’ – clearly demonstrates the double nature of liberal individualism. The man who wrote the inspiring call for democracy and liberty in the American declaration of independence was at the same time one of the largest slave-owners in the country. 

Some profound ideas here about the “American Dream” and the dark underbelly of what it may take to achieve not only for individuals, but to do so at scale.
Annotated on September 17, 2020 at 09:29AM

Working for hi-tech and new media corporations, many members of the ‘virtual class’ would like to believe that new technology will somehow solve America’s social, racial and economic problems without any sacrifices on their part. 

In retrospect, this has turned out to be all-too-true.
Annotated on September 17, 2020 at 09:31AM

Slave labour cannot be obtained without somebody being enslaved. At his estate at Monticello, Jefferson invented many ingenious gadgets – including a ‘dumb waiter’ to mediate contact with his slaves. In the late twentieth century, it is not surprising that this liberal slave-owner is the hero of those who proclaim freedom while denying their brown-skinned fellow citizens those democratic rights said to be inalienable. 

This is a powerful example
Annotated on September 17, 2020 at 09:33AM

Abandoning democracy and social solidarity, the Californian Ideology dreams of a digital nirvana inhabited solely by liberal psychopaths. 

And nearly twenty years later, isn’t that roughly what we’ve got? (aside from the digital nirvana, which didn’t work out so well.)
Annotated on September 17, 2020 at 09:35AM

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Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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