Read The Californian Ideology by Richard Barbrook and Andy Cameron (Mute)
The California Ideology is a mix of cybernetics, free market economics, and counter-culture libertarianism and is promulgated by magazines such as WIRED and MONDO 2000 and preached in the books of Stewart Brand, Kevin Kelly and others.

Lacking the free time of the hippies, work itself ho become the main route to self-fulfilment for much of the,virtual class’. 

They’re right that overwork and identification with work has become all too prevalent over the past several decades.
Annotated on September 17, 2020 at 09:11AM

Community activists will increasingly use hypermedia to replace corporate capitalism and big government with a hi-tech ‘gift economy’ in which information is freely exchanged between participants. 

I know the idea “gift economy” was around in the late 2000’s and even more prevalent in the teens, but not sure where it originated. This is one of the earliest sitings I’ve seen.
Annotated on September 17, 2020 at 09:15AM

In this version of the Californian Ideology, each member of the ‘virtual class’ is promised the opportunity to become a successful hi-tech entrepreneur. 

In retrospect, it’s really only made a much higher disparity between the top and the bottom.
Annotated on September 17, 2020 at 09:19AM

Almost every major technological advance of the last two hundred years has taken place with the aid of large amounts of public money and under a good deal of government influence. The technologies of the computer and the Net were invented with the aid of massive state subsidies. 

examples of government (public) funding for research and it’s effects
Annotated on September 17, 2020 at 09:23AM

Americans have always had state planning, but they prefer to call it the defence budget. 

Annotated on September 17, 2020 at 09:24AM

Entrepreneurs often have an inflated sense of their own ‘creative act of will’ in developing new ideas and give little recognition to the contributions made by either the state or their own labour force. 

Techbro hubris
Annotated on September 17, 2020 at 09:25AM

When Japanese companies threatened to take over the American microchip market, the libertarian computer capitalists of California had no ideological qualms about joining a state-sponsored cartel organised by the state to fight off the invaders from the East! 

A good example of so-called capitalists playing the do as we say and not as we do game.
Annotated on September 17, 2020 at 09:27AM

In American folklore, the nation was built out of a wilderness by free-booting individuals – the trappers, cowboys, preachers, and settlers of the frontier. Yet this primary myth of the American republic ignores the contradiction at the heart of the American dream: that some individuals can prosper only through the suffering of others. The life of Thomas Jefferson – the man behind the ideal of `Jeffersonian democracy’ – clearly demonstrates the double nature of liberal individualism. The man who wrote the inspiring call for democracy and liberty in the American declaration of independence was at the same time one of the largest slave-owners in the country. 

Some profound ideas here about the “American Dream” and the dark underbelly of what it may take to achieve not only for individuals, but to do so at scale.
Annotated on September 17, 2020 at 09:29AM

Working for hi-tech and new media corporations, many members of the ‘virtual class’ would like to believe that new technology will somehow solve America’s social, racial and economic problems without any sacrifices on their part. 

In retrospect, this has turned out to be all-too-true.
Annotated on September 17, 2020 at 09:31AM

Slave labour cannot be obtained without somebody being enslaved. At his estate at Monticello, Jefferson invented many ingenious gadgets – including a ‘dumb waiter’ to mediate contact with his slaves. In the late twentieth century, it is not surprising that this liberal slave-owner is the hero of those who proclaim freedom while denying their brown-skinned fellow citizens those democratic rights said to be inalienable. 

This is a powerful example
Annotated on September 17, 2020 at 09:33AM

Abandoning democracy and social solidarity, the Californian Ideology dreams of a digital nirvana inhabited solely by liberal psychopaths. 

And nearly twenty years later, isn’t that roughly what we’ve got? (aside from the digital nirvana, which didn’t work out so well.)
Annotated on September 17, 2020 at 09:35AM

A Modest Proposal for Engineering Better and Faster Fast Food Consumption

Fast Food in America

America is well known for its fast food culture. So well known, in fact, that it may only be second to its best-in-class health care, phenomenal education system, and overall can-do attitude. Rarely does a day go by without one seeing or hearing a few disparaging words from the mainstream media about what we choose to put into our mouths and whether those items become lodged permanently in some cases. A Google search begun with the first letters “ob…” immediately has Google guessing what we want and prompts a potential search not just for “obesity” but for the very specific phrase “obesity in America”§ and the resultant search displays just under 73 million results in about half a second.

Our obsession with fast food is legendary. Books are written about the subject, movies are made, and we support a multi-billion dollar fast food industry. But how much time do we individually spend really thinking about what we’re doing? The answer hinges on one of our favorite pastimes and is one in which the root of our obesity problem sprouts: “laziness.” (For those incapable of doing the work of thinking for themselves and who just want the quick answer to the previous question given to them, it’s: “none”.)

“Americanizing” your Fast Food Experience with Some Simple Engineering

Given that we love our fast food so much that we can’t even be bothered with thinking about it for a few minutes (otherwise how does a book entitled Wheat Belly become a best seller and major fad?), I’m always surprised that the simple engineering concept which follows isn’t more widely known. If it were, it would be right at home in our gourmand, “have-it-your-way, right-away” culture.

The simple idea follows:

In some fast food restaurants (think Burger King and In-n-Out), instead of (or in addition to) the ubiquitous ketchup packet, they allow you to fill your own container with the condiment of your choice.  But what container do they provide you with? Obviously, in keeping with the assembly line beauty and grace of our ultra-modern food manufacturing empire and our disposable home furnishings industry, it’s something simple, something very cheap, and something immediately disposable: the small paper cup! (Even legal departments could get behind this one – as long as the industry wasn’t putting any hot beverages into it, and, in part, because the patent protection had expired.)

Standard empty ketchup condiment container on left juxtaposed with same container full of ketchup on the right hand side.

But it’s no ordinary paper cup! It’s an honest-to-goodness feat of American ingenuity and engineering design! (At least from a time when America had those things – you remember… way back before we gave them up for the improved qualities like laziness and obesity. And everyone knows the American engineering motto: “Quality is Job #1!”)

Standard ketchup condiment container "spread out" on left juxtaposed with modified container full of ketchup on the right hand side.
A feat of American ingenuity! (Who cares if these are called souffle cups?)

This high quality paper cup has pleats! And with a small bit of pulling around the edges of the cup, it opens right up – or “blooms” if you will.

In this process, the top edge of the cup comes down just a tad, but in exchange, the sides expand out toward the horizon in glorious near-infinite beauty. This simple effect allows one to put a significantly larger quantity of ketchup into it–particularly because the ketchup has such a high viscosity! (While I’m thinking about it has anyone considered liquefying ketchup so we could just drink it out of our big gulp cups? Maybe a French fry shake with ketchup blended in to make things easier all around?)

The Benefits of our Engineering Trick

“But it takes so much time and energy to expand out the sides of my cheap paper cup! Why should I bother?”

I know many of you are asking yourself this question because in a rapidly evolving and improving society it’s often the dichotomy of American life to maintain the status quo.  This simple expansion procedure allows you the following clear benefits:

  • You can put a lot more ketchup onto your plate and therefore ultimately into your gullet. Besides, everyone in America knows “Bigger is Better!” right? Why fill up two or three of these small cups, when one big expanded one will do? Or better yet, three big ones! (Let’s not forget our gourmand cultural heritage.)
  • It makes it easier to carry a  lot more ketchup in fewer trips from the condiment bar to your table. American pride in concepts like capitalism and increased efficiency at all costs dictates that we take fewer trips. The reduced amount of exercise is also a positive side-benefit here.
  • It makes ketchup easier to share. (I know this sharing concept is antithetical to the current American ethos, but maybe someone from one of those poor countries outside of America might be reading this? Maybe it’s a strong enough idea to quell the strife in Ukraine right now?)  No more approaching the cup at excessively steep angles to get your fries into it.  Now you can approach from a lower angle with your fat fist-full-of-fries and still hit your target.
  • Not only can you now dunk your fries, but you can actually dunk your majestic hamburger! Why waste time trying to open up that ketchup packet and squeeze some on while you’re making the effort to balance your heavy burger in your other hand? Just smash it into the ketchup and then smash it into your face! “Yipee-ki-yay Mother French Fry!”
  • Those suffering from diabetic retinopathy, glaucoma, and cataracts no longer have to worry about being able to get their French fry into such a tiny paper cup anymore, the size of the target is now bigger by almost an order of magnitude.
  • Use of these paper cups helps to support the American paper goods industry which churns out highly recyclable products which also have the benefit of being Green and therefore unquestioningly good for the environment. No one knows what those alternate ketchup packets are manufactured from or if they’re recyclable or not. Some fabricated laboratory studies indicate some of those packets may have heavy metals in them, which we all know are mined/sourced primarily in China.
  • And perhaps best of all, in the true spirit of America largess – there’s huge return for a very little effort! Everyone is looking for a get-rich-quick-scheme which doesn’t involve actual work, right? This is the closest you’re likely to come to it, and my friends who know a thing or two about the second law of thermodynamics agree. In fact, it might even qualify for the ethereal and long-fabled “free lunch” because, hey, most restaurants aren’t going to charge you for condiments are they?

Ketchup and the Economy

I have a deep, abiding suspicion that far too many Americans haven’t been taking advantage of these pleats in their condiment cups, and that, in fact, the marginal utility lost in manufacturing the extra unused paper when this isn’t done is very likely the root cause of the world economic crisis which began in 2008. The plummeting American efficiency numbers just weighed too heavily on our economy, but that’s a longer and more analytical story than I have space or phony facts to back up with here. (If you’re a talking head political pundit on a major cable news network, call my publicist and let’s talk.) Needless to say, if we can work this simple trick into the second grade core curriculum, I think our long term efficiency numbers will perk up and the savings realized could mean saving the beleaguered Social Security program until at least 2079.

Standard ketchup condiment container on left juxtaposed with modified container full of ketchup on the right hand side.
Super Size Me!

Footnotes:

§ Obamacare was a close second.

† I was too busy lounging on my couch watching Diners, Drive-ins, and Dives on TV and eating a bag of Doritos and Twizzlers to come up with other examples like Supersize Me.

♦ Former Federal Reserve Chairman Alan Greenspan admits almost as much in his book The Map and the Territory: Risk, Human Nature, and the Future of Forecasting (Penguin Press, 2013) where he indicates real estate as a leading cause of the downturn. Each of these condiment cups has a square inch of space hiding in its pleats and when multiplied over tens of thousands of cups per fast food location multiplied by thousands of fast food locations in any given year it becomes a lot of real estate rapidly, and the effect can become crippling.

‡ This also reminds me of a treatise I was reading last week called a Modest Proposal written by a political hack/wannabe writer named Swift. It wasn’t the sharpest thing I’ve heard recently, but with a few tweaks, I think his idea could make a huge dent in third world hunger and poverty and speed us along towards the goal of realizing Soylent Green in the marketplace.