👓 Our book launch was botched and it’s been crazy at work trying to fix it | Signal V. Noise

Read Our book launch was botched and it’s been crazy at work trying to fix it by DHH DHH (Signal v. Noise)
I’m trying to remember when it was last this crazy at work. Before we spent a month fighting poor planning and terrible execution on the publication of our new book It Doesn’t Have To Be Crazy At Work. Was it when we got DDoS’ed over two days and were fighting to keep Basecamp on the internet? Was it when we touched the third rail and spoke about customer data in public? Or do we have to go all the way back to the early days when Basecamp went down whenever I, as the only technical person at the time, would get on an airplane?
A bizarre story of publishing what might have otherwise been a bestseller.

Amerikan Krazy Book Launch at Chevalier’s Books

Part of the huge crowd that showed up for the launch of #AmerikanKrazy

Part of the huge crowd that showed up for the launch of #AmerikanKrazy

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Photo taken at: Chevalier’s Books

Book Launch for Amerikan Krazy at Chevalier’s on March 2, 2016

So, I’m publishing my first book. Not a book I wrote, mind you, but a book for which I’m the actual publisher

We’re throwing a party at Chevalier’s in Los Angeles to celebrate it. Henry James Korn, a brilliant writer—so good that I went to the trouble of publishing it myself rather than just selling it, as I’ve done so often in the past—will be doing a reading and signing on March 2nd. I hope you can all join us!

RSVP via Facebook or directly at <a href=”http://boffosockobooks.com/books/authors/henry-james-korn/amerikan-krazy/#appearances”” target=”_blank”>Boffo Socko Books.

If you have to miss the launch, you may be able to catch one of his other <a href=”http://boffosockobooks.com/books/authors/henry-james-korn/amerikan-krazy/#appearances”” target=”_blank”>upcoming book signings.