The basketball legend Wilt Chamberlain had only one flaw: he couldn’t shoot free throws. In 1962, Chamberlain switched to making his foul shots underhanded—and fixed his only weakness.
But then he switched back.
“The Big Man Can’t Shoot” is a meditation on the puzzle of why smart people do dumb things—why excellence is such a difficult and elusive goal, even for the best-intentioned.
Good ideas and why they have difficulty spreading. Somewhat related to the ideas in Made to Stick.