📑 YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant

Annotated YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant by Mark Bergen (Bloomberg)
YouTube doesn’t give an exact recipe for virality. But in the race to one billion hours, a formula emerged: Outrage equals attention.  

Talk radio has had this formula for years and they’ve almost had to use it to drive any listenership as people left radio for television and other media.

I can still remember the different “loudness” level of talk between Bill O’Reilly’s primetime show on Fox News and the louder level on his radio show.

👓 Open Your Mouth Very Wide | Peter Rukavina

Read Open Your Mouth Very Wide by Peter RukavinaPeter Rukavina (ruk.ca)

I read somewhere—perhaps it was “5 Tips to Instantly Up Your Instagram Game” or some such—that, when taking photos of people, you should ask them to open their mouths as wide as possible.

Interestingly, it works. It seems weird, both to them and to you, but the photos that result often have much more life in them than they would otherwise.

I received similar instructions many years ago from a CBC Radio producer: I was going into the studio to record a commentary, and she advised me to make my points so emphatically as to appear (to myself) to be raving. It was very hard to do this, and it made me very uncomfortable, but I had to agree that the result was better.

An interesting piece of photography advice… I like the caricature advice for audio as well. It was something that obviously worked for people like Rush Limbaugh and Bill O’Reilly.

🎧 Episode 57: Domination (MEN, Part 11) | Scene on Radio

Listened to Episode 57: Domination (MEN, Part 11) by John Biewen from Scene on Radio

Host John Biewen dips into the world of sports talk radio, where guys talk not just about sports but also about how to be a man in twenty-first-century America. What John finds is more complicated than he expected, with revelations both encouraging and sobering. With co-host Celeste Headlee and experts David Nylund and Terry Real.