Rolling out to Medium users over the coming week will be a new, more satisfying way for readers to give feedback to writers. We call it “Claps.” It’s no longer simply whether you like, or don’t like, something. Now you can give variable levels of applause to a story. Maybe clap once, or maybe 10 or 20 times. You’re in control and can clap to your heart’s desire.
Yet another way to “like” a post….
This reminds me a lot of Path’s pivot to stickers. We all know how relevant it has made them since.
And all this just after Netflix, the company that has probably done more research on ranking than any other, has gone from a multi-star intent to a thumbs up/thumbs down in the past month.
Most of the measurements social media and other companies are really trying to make are signal to noise ratios as well as creating some semblance of dynamic range. A simple thumbs up creates almost no dynamic range compared to thumbs up/nothing/thumbs-down. Major platforms drive enough traffic that the SNR all comes out in the wash. Without the negative intent (dis-like, thumbs down, etc.) we’re missing out on some important data. It’s almost reminiscent to the science community only publishing their positive results and not the negative results. As a result scientific research is losing a tremendous amount of value.
We need to be more careful what we’re doing and why…
Tweetstorms have been getting a horrific reputation lately.  But used properly, they can sometimes have an excellent and beneficial effect. In fact, recently I’ve seen some journalists using it for both marketing and on the spot analysis in their areas of expertise.Even today Aram Zucker-Scharff, a journalism critic in his own tweetstorm , suggests that this UI form may have an interesting use case in relation to news outlets like CNN which make multiple changes to a news story which lives at one canonical (and often not quickly enough archived) URL, but which is unlikely to be visited multiple times:
Why not publish a sequence of small stories that connect together rather than one big one on the same URL that keeps changing?
Why not publish a sequence of small stories that connect together rather t
— Aram Zucker-Scharff (@Chronotope) February 10, 2017
A newsstorm-type user experience could better lay out the ebb and flow of a particular story over time and prevent the loss of data, context, and even timeframe that otherwise occurs on news websites that regularly update content on the same URL. (Though there are a few tools in the genre like Memento which could potentially be useful.)
It’s possible that tweetstorms could even be useful for world leaders who lack the focus to read full sentences formed into paragraphs, and possibly even multiple paragraphs that run long enough to comprise articles, research documents, or even books. I’m not holding my breath though.
Technical problems for tweetstorms
But the big problem with tweetstorms–even when they’re done well and without manthreading–is actually publishing them quickly, rapidly, and without letting any though process between one tweet and the next.
Noter Live–the solution!
Last week this problem just disappeared: I think Noter Live has just become the best-in-class tool for tweetstorms.
Noter Live was already the go-to tool for live tweeting at conferences, symposia, workshops, political debates, public fora, and even live cultural events like the Superbowl or the Academy Awards. But with a few simple tweaks Kevin Marks, the king of covering conferences live on Twitter, has just updated it in a way that allows one to strip off the name of the speaker so that an individual can type in their own stream of consciousness simply and easily.
But wait! It has an all-important added bonus feature in addition to the fact that it automatically creates the requisite linked string of tweets for easier continuous threaded reading on Twitter…
When you’re done with your screed, which you probably wrote in pseudo-article form anyway, you can cut it out of the Noter Live app, dump it into your blog (you remember?–that Twitter-like app you’ve got that lets you post things longer than 140 characters at a time?), and voila! The piece of writing that probably should have been a blog post anyway can easily be archived for future generations in a far more readable and useful format! And for those who’d prefer a fancier version, it can also automatically add additional markup, microformats, and even Hovercards!
Bonus tip, after you’ve saved the entire stream on your own site, why not tweet out the URL permalink to the post as the last in the series? It’ll probably be a nice tweak on the nose that those who just read through a string of 66 tweets over the span of 45 minutes were waiting for!
So the next time you’re at a conference or just in the mood to rant, remember Noter Live is waiting for you.
Aside: I really wonder how it is that Twitter hasn’t created the ability (UX/UI) to easily embed an entire tweetstorm in one click? It would be a great boon to online magazines and newspapers who more frequently cut and paste tweets from them to build articles around. Instead most sites just do an atrocious job of cutting and pasting dozens to hundreds of tweets in a long line to try to tell these stories.
Not a day goes by that I don’t run across a fantastic blog built or hosted on WordPress that looks gorgeous–they do an excellent job of making this pretty easy to accomplish.
Invariably the blog’s author has a generic avatar (blech!) instead of a nice, warm and humanizing photo of their lovely face.
Or, perhaps, as a user, you’ve always wondered how some people qualified to have their photo included with their comment while you were left as an anonymous looking “mystery person” or a randomized identicon, monster, or even an 8-bit pixelated blob? The secret the others know will be revealed momentarily.
Which would you prefer?
Somehow, knowing how to replace that dreadful randomized block with an actual photo is too hard or too complicated. Why? In part, it’s because WordPress separated out this functionality as a decentralized service called Gravatar, which stands for Globally Recognized Avatar. In some sense this is an awesome idea because then people everywhere (and not just on WordPress) can use the Gravatar service to change their photo across thousands of websites at once. Unfortunately it’s not always clear that one needs to add their name, email address, and photo to Gravatar in order for the avatars to be populated properly on WordPress related sites.
(Suggestion for WordPress: Maybe the UI within the user account section could include a line about Gravatars?)
So instead of trying to write out the details for the third time this week, I thought I’d write it once here with a bit more detail and then point people to it for the future.
Another quick example
Can you guess which user is the blog’s author in the screencapture?
The correct answer is Anand Sarwate, the second commenter in the list. While Anand’s avatar seems almost custom made for a blog on randomness and information theory, it would be more inviting if he used a photo instead.
How to fix the default avatar problem
What is Gravatar?
Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. Avatars help identify your posts on blogs and web forums, so why not on any site?
Need some additional motivation? Watch this short video:
Step 1: Get a Gravatar Account
If you’ve already got a WordPress.com account, this step is easy. Because the same corporate parent built both WordPress and Gravatar, if you have an account on one, you automattically have an account on the other which uses the same login information. You just need to log into Gravatar.com with your WordPress username and password.
If you don’t have a WordPress.com account or even a blog, but just want your photo to show up when you comment on WordPress and other Gravatar enabled blogs, then just sign up for an account at Gravatar.com. When you comment on a blog, it’ll ask for your email address and it will use that to pull in the photo to which it’s linked.
Step 2: Add an email address
Log into your Gravatar account. Choose an email address you want to modify: you’ll have at least the default you signed up with or you can add additional email addresses.
Step 3: Add a photo to go with that email address
Upload as many photos as you’d like into the account. Then for each of the email addresses you’ve got, associate each one with at least one of your photos.
Example: In the commenters’ avatars shown above, Anand was almost there. He already had a Gravatar account, he just hadn’t added any photos.
Step 4: Fill out the rest of your social profile
Optionally you can additional social details like a short bio, your other social media presences, and even one or more websites or blogs that you own.
Step 5: Repeat
You can add as many emails and photos as you’d like. By linking different photos to different email addresses, you’ll be able to change your photo identity based on the email “key” you plug into sites later.
If you get tired of one photo, just upload another and make it the default photo for the email addresses you want it to change for. All sites using Gravatar will update your avatar for use in the future.
Step 6: Use your email address on your WordPress account
In the field for the email, input (one of) the email(s) you used in Gravatar that’s linked to a photo.
Don’t worry, the system won’t show your email and it will remain private–WordPress and Gravatar simply use it as a common “key” to serve up the right photo and metadata from Gravatar to the WordPress site.
Once you’ve clicked save, your new avatar should show up in the list of users. More importantly it’ll now show up in all of the WordPress elements (like most author bio blocks and in comments) that appear on your site.
WordPress themes need to be Gravatar enabled to be able to use this functionality, but in practice, most of them do, particularly for comments sections. If yours isn’t, then you can usually add it with some simple code.
In the WordPress admin interface one can go to Settings>>Discussion and enable View people's profiles when you mouse over their Gravatars under the heading “Gravatar Hovercards” to enable people to see more information about you and the commenters on your blog (presuming the comment section of your theme is Gravatar enabled.)
Some WordPress users often have several user accounts that they use to administer their site. One might have a secure administrator account they only use for updates and upgrades, another personal account (author/editor admin level account which uses their name) for authoring posts, and another (author/editor admin level) account for making admin notice posts or commenting as a generic moderator. In these cases, you need to make sure that each of these accounts has an email address with an an associated Gravatar account with the same email and the desired photo linked to it. (One Gravatar account with multiple emails/photos will usually suffice, though they could be different.)
Example: In Nate’s case above, we showed that his photo didn’t show in the author bio box, and it doesn’t show up in some comments, but it does show up in other comments on his blog. This is because he uses at least two different user accounts: one for authoring posts and another for commenting. The user account he uses for some commenting has a linked Gravatar account with email and photo and the other does not.
Want more information on how you can better own and manage your online identity? Visit IndieWeb.org: “A people-focused alternative to the ‘corporate web’.”
To help beautify your web presence a bit, if you notice that your photo doesn’t show up in the author block or comments in your theme, you can (create and) use your WordPress.com username/password in an account on their sister site Gravatar.com. Uploading your preferred photo on Gravatar and linking it to an email will help to automatically populate your photo in both your site and other WordPress sites (in comments) across the web. To make it work on your site, just go to your user profile in your WordPress install and use the same email address in your user profile as your Gravatar account and the decentralized system will port your picture across automatically. If necessary, you can use multiple photos and multiple linked email addresses in your Gravatar account to vary your photos.