👓 Amazon Isn’t Paying Its Electric Bills. You Might Be | Bloomberg

Read Amazon Isn’t Paying Its Electric Bills. You Might Be (Bloomberg)
The company’s rate discounts have pushed up utility costs for everyone else.
I’ve been thinking a while about government-related corporate handouts like the one described in this article. It’s sad that mega-corporations can use their power, money, and influence to squeeze out large marginal gains for themselves at the cost of the everyday person. Amazon should not only get preferential treatment like this, but should potentially be paying in more. If they’re really as great as they say, their marginal savings and sales to such a broad customer base should pay for these benefits on the front sales side instead of hidden within their back end.

Just as people are woefully inept at mentally handling probability theory in their daily lives, they’re also apparently horrifically terrible at handling marginal costs for things and where the flows of those streams end up. Governments shouldn’t be forced to compete against themselves to benefit the Amazons of the world.

In cases like this, the marginal cost to power consumers gets passed along by state governments which don’t have much if any transparency. The average consumer sees a small rise in their bill over time and doesn’t think too much of it while potentially millions or hundreds of millions are siphoned off of society and are lining the pockets of the already ultra-rich.

I’m reminded of the scheme proposed by Richard Pryor’s character in the movie Superman III or by the group of programmers in Mike Judge’s Office Space. In small bank transactions, just round off fractions of a penny in one way or another to benefit yourself and dump it into a side account. It’s all so small, no one will notice. Except that in aggregate, it is noticeable–eventually. Our representative government shouldn’t be involved in these sorts of transactions, or if they are they should be working in the opposite direction.

It’s one thing if we decide as a government that there should be universal health care and the tax base for it is spread out equally and equitably. And by this I don’t mean allowing loopholes and tax dodges like the recent one mentioned in which Betsy DeVos registers her mega-yacht overseas as a means of dodging not only taxes, but also in paying her crew less, which is yet another form of this type of scheme in which small perks are created for the already privileged.

Another example of this type of issue is the recent Trump tax cuts. The complexity of the system makes it very near to opaque and the long term effects aren’t realized soon enough to catch the cheat. It’s now been long enough since they were enacted that the effect on the overall economy has been generally gauged as minimal and the general populace hasn’t benefited much in comparison to the ultra-rich which have benefitted incredibly handsomely.

I’m curious if there’s a word or phrase that is generally used to describe this sort of system to cheat the broader populace while benefiting a privileged class? If not, I’m going to suggest marginal theft.

👓 PepsiCo to buy SodaStream for $3.2 billion | CNBC

Read PepsiCo to buy SodaStream for $3.2 billion by Sara Eisen, Lauren Hirsch (CNBC)
SodaStream will give PepsiCo a new way of reaching customers in their homes.
Interesting numbers here. I started using my SodaStream a month or two back, but the indicators I’ve seen at my local supplier didn’t make it seem as commercially successful as it had been a year or two ago when they first came to the US.

👓 What Did Ada Lovelace’s Program Actually Do? | Two Bit History

Read What Did Ada Lovelace's Program Actually Do? (twobithistory.org)
In 1843, Ada Lovelace published the first nontrivial program. How did it work?
Interesting that he indicates what may have been one of the first published computer code bugs.

📺 “Suits” Hard Truths | USA Network

Watched "Suits" Hard Truths from USA Network (Amazon Prime)
Directed by Christopher Misiano. With Gabriel Macht, Patrick J. Adams, Rick Hoffman, Meghan Markle. Harvey and Louis fight to protect the future of the firm from its past; Alex worries Mike's instincts could risk a client relationship; Donna and Harvey delve into the aftermath of their kiss.

📺 “Suits” Donna | USA Network

Watched "Suits" Donna from USA Network (Amazon Prime)
Directed by Michael Smith. With Patrick J. Adams, Usman Ally, Milton Barnes, Krista Bridges. Mike and Harvey's power move is countered, putting their backs up against the ropes. Rachel fears her father's judgment is clouded by the past. Louis aids Alex when his client comes under fire.

📺 "Suits" Shame | USA Network

Watched "Suits" Shame from USA Network (Amazon Prime)
Directed by Silver Tree. With Gabriel Macht, Patrick J. Adams, Rick Hoffman, Meghan Markle. Mike proposes a power move to boost business, but Harvey's past complicates matters. Rachel is surprised when her dad offers a chance to join forces. Louis mentors.

📺 "Suits" 100 | USA Network

Watched "Suits" 100 from USA Network (Amazon Prime)
Directed by Patrick J. Adams. With Gabriel Macht, Patrick J. Adams, Rick Hoffman, Meghan Markle. Harvey and Mike seek outside help to overcome an impossible situation. An unexpected encounter derails Louis's search for a new associate. Donna receives a surprising proposition.

📺 "Suits" Full Disclosure | USA Network

Watched "Suits" Full Disclosure from USA Network (Amazon Prime)
Directed by Cherie Nowlan. With Gabriel Macht, Patrick J. Adams, Rick Hoffman, Meghan Markle. Harvey learns the scope of Alex's involvement in the prison case, while Mike races to keep it alive. Lipschitz forces Louis out of his comfort zone. Donna struggles with her work/life balance.

📺 "Suits" Home to Roost | USA Network

Watched "Suits" Home to Roost from USA Network (Amazon Prime)
Directed by Valerie Weiss. With Gabriel Macht, Patrick J. Adams, Rick Hoffman, Meghan Markle. Mike deals with the blow back on his prison case; Harvey tries to tell Donna about his relationship with Paula. Louis past behavior comes back to haunt him.

👓 #DeactiDay: The growing Twitter movement urging users to delete their accounts over Alex Jones | Mashable

Read #DeactiDay: The growing Twitter movement urging users to delete their accounts over Alex Jones (Mashable)
A growing movement urges Twitter users to deactivate their account, at least until Twitter takes action against Alex Jones.

👓 An Open Letter To Derek Powazek On The Value Of SEO | Search Engine Land

Read An Open Letter To Derek Powazek On The Value Of SEO by Danny Sullivan (Search Engine Land )
Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven’t ranted about before. I’ve responded to many of these attacks over the years in hopes of educating people about mistaken assumptions. I’ve largely given up. But I figured this time I’d give it another go with some personal illustrations I’ve encountered recently.
There’s an interesting debate here involving technical knowledge and how one is either heard or not heard. In the end, one should just be able to create solid content and that should be enough, but the way the system is built and gamed can create a massive difference between the haves and the have nots.

A similar thing is happening on social media and reach there. By handing your data over to social silos, you may gain a broader audience you don’t or shouldn’t necessarily have (keep in mind a lot of this content is drivel in the grand scheme). Should we allow the silos to create massive audience for drivel just because it drives clicks? Is corporate social siloing creating the world we would otherwise see if SEO black hats could have their way? Put another way, should cat videos have the outsized influence on society that they might not otherwise have without the effect of run away click collecting algorithms? Where is the happy medium?

👓 Spammers, Evildoers, and Opportunists | powazek.com

Read Spammers, Evildoers, and Opportunists by Derek Powazek (Derek Powazek)
Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you money for SEO, they are running a scam.

👓 Maryland’s Goucher College eliminating several majors, including math | Baltimore Sun

Read Maryland's Goucher College eliminating several majors, including math (Baltimore Sun)
Math majors at Goucher College will soon be a thing of the past.

👓 Finally, Good News For Everyone Who Misses This Instagram Feature | refinery29

Read Finally, Good News For Everyone Who Misses This Instagram Feature (refinery29.com)
After over a year of users begging Instagram to bring back the chronological feed, the app is listening and offering a compromise.

👓 Update on webmentions | qubyte.codes

Read Update on webmentions (qubyte.codes)
In a recent post I wrote that I had integrated webmentions, and some of that has since changed. Time for an update. I was using Netlify form handling as an easy way to handle webmentions, but unfortunately they inject an additional input into forms. This input is required by Netlify to name the form...