In 1989 McDonald’s ran the biggest flexi-disc promotion ever, sending out 80 million discs (playing the “Menu Song”) as inserts in newspapers all over the country. A very special copy of this record was almost burned to heat a family home in Galax, Virginia. Instead, it ended up winning the homeowner a million dollars.
This seems to be a micrososm of the new American story in a post-80’s culture: People scraping by in hopes of a big pay day that will save them all, but in the end it does more to ruin them.