Sadly this area of science hasn’t opened up as much as it likely should have in the intervening years. More scientists need to be a growing part of the
IndieWeb movement and owning their own data, their content, and, yes, even their own publishing platforms. With even simple content management systems like WordPress researchers can actively practice
academic samizdat to a much greater extent and take a lot of the centralized power away from the major journal and textbook publishing enterprises.
I can easily see open web technology like the Webmention spec opening up online scientific communication and citations drastically even to the point of quickly replacing tools like Altmetric. If major publishing wants something to do perhaps they could work on the archiving and aggregation portions?
What if one could publish a research paper or journal article on one’s own (or one’s lab’s) website? It could receive data via webmention about others who are bookmarking it, reading it, highlighting and annotating it. It could also accept webmention replies as part of a greater peer-review process–the equivalent of the researcher hosting their own pre-print server as well as their own personal journal and open lab notebook.
We need to help empower scientists to be the center of their own writing and publishing. For those interested, this might be a useful starting point: https://indieweb.org/Indieweb_for_Education