In the cold opening of Cheers, Season 9, Episode 23 “Carla Loves Clavin” aired on March 21, 1991, Norm Peterson (portrayed by George Wendt) invents the original definition of what would ultimately be adopted as the iconic symbol for Bitcoin. Interestingly at the time it didn’t stand for digital currency, but a more familiar liquid one.
Norm: Okay Rebecca. Um. Here’s the deal, I’ll paint the whole office including woodwork, and uh, it’ll run you 400. Rebecca: 400 bucks sounds reasonable. Norm: Oh no, that’s 400 beers, the B with the slanty line through it, it’s kinda my own special currency.
Norm invents the definition of the letter B with a slash through it. Hint: It doesn’t mean Bitcoin.
Within the broader social media world there are a huge variety of types of posts. These range from common articles to status updates to likes or favorites to more varied post types like photos, bookmarks, RSVPs, checkins, videos, reviews, jams, reads, audio, exercise, food, recipes, and even an exotic and rare chicken post type. While this list barely scratches the surface, the IndieWeb wiki has an almost exhaustive list along with examples.
Many social platforms sub-specialize in only one specific post type while others provide support for multiple types. Here are some common examples:
Twitter: status updates
Instagram: photos, videos
Facebook: status updates, articles, photos, videos, links, events, life events, checkins, emotions
LinkedIn: status updates, articles, résumés
Tumblr: text, photo, quote, link, chat, audio and video
Swarm/FourSquare: checkins
Last.fm: listens (aka scrobbles)
Pinboard: bookmarks
GoodReads: reads
Wouldn’t it be better to have a single personal website where you could post all these types of content easily and quickly?!
For a few years now, I’ve been posting these and many other types of posts on my personal website. When it’s appropriate I crosspost many of them to the social media silos that support these types so that friends, family, and colleagues can subscribe to them in the way that’s easiest for them.
Post Kinds Plugin
The simple meta box the Post Kinds Plugin displays for choosing what kind of post one is creating.
The Post Kinds Plugin for WordPress attempts to make it much easier to create customized displays for and format each of these types of posts (and many more). It leverages the flexibility and power of WordPress to be your single social media hub while, along with other IndieWeb friendly plugins, still allowing you to interact with other social networks.
Post Kinds Plugin not only indicates in the metadata what each post type is, but provides each post with some contextualization as well as the appropriate microformats classes to make it easier for other sites or parsers to interpret these posts. In short it helps to make status updates look like status updates; favorites appear like favorites; (schnozzberrys look like schnozzberrys); and RSVPs look like RSVPs in keeping with common user interfaces on many social platforms. (And in case you didn’t know, you can now post an RSVP on your own website and send a notification to posts elsewhere on the web of your intention!)
Post Kinds Plugin is different from WordPress’s Post Formats functionality
This sounds a little bit like the WordPress theme specific functionality of Post Formats, doesn’t it? Yes and resoundingly no!
Post Formats was a WordPress feature introduced in version 3.1, ostensibly to compete with other social platforms like Tumblr which offers the explicit post types of text, photo, quote, link, chat, audio and video.
The interface for choosing particular post types from within Tumblr.WordPress Post Format meta box with all of the available post types. Note that it’s far more limited than the options for Post Kinds.
Within WordPress, post formats are available for users to choose from if the theme enables support for them. And typically if they do support them they often provide specific display outputs and CSS styling that are controlled by the theme, often to make them look like what users have come to expect these post types to look like on other social media platforms. As an example, a “Status” post would typically display a short update which doesn’t include a title. Each theme that supports post formats chooses which ones they support, how to display them, and they can vary quite a bit from one theme to the next.
Below is the list of the nine supported formats with brief descriptions of their purpose taken from the WordPress codex:
aside – Typically styled without a title. Similar to a Facebook note update.
gallery – A gallery of images. Post will likely contain a gallery shortcode and will have image attachments.
link – A link to another site. Themes may wish to use the first <a href=” “> tag in the post content as the external link for that post. An alternative approach could be if the post consists only of a URL, then that will be the URL and the title (post_title) will be the name attached to the anchor for it.
image – A single image. The first <img /> tag in the post could be considered the image. Alternatively, if the post consists only of a URL, that will be the image URL and the title of the post (post_title) will be the title attribute for the image.
quote – A quotation. Probably will contain a blockquote holding the quote content. Alternatively, the quote may be just the content, with the source/author being the title.
status – A short status update, similar to a Twitter status update.
video – A single video or video playlist. The first <video width=”300″ height=”150″> tag or object/embed in the post content could be considered the video. Alternatively, if the post consists only of a URL, that will be the video URL. May also contain the video as an attachment to the post, if video support is enabled on the blog (like via a plugin).
audio – An audio file or playlist. Could be used for Podcasting.
chat – A chat transcript
There is anecdotal evidence that the WordPress Post Format functionality is slowly falling out of favor and there hasn’t been much, if any, change in how the feature works in the past several years.
The Post Kinds Plugin in many respects picks up where Post Formats left off, extends them significantly, and also builds a stronger platform for more modern website to website interactions.
Plugin Display
The Post Kinds Plugin out of the box generally does an excellent job of styling with some generic CSS to make these various post types look and behave as one expects without any changes or modifications to one’s theme. However, designers are more than welcome to either customize their CSS to their hearts’ content, or, if they prefer, they can manually code specific template views to override the plugin’s original views within their theme or child theme. To do this the plugin looks for a subfolder (or directory) within the theme entitled kind_views and uses those templates instead.
Microformats
Because, in part, the Post Kinds Plugin is designed for use with IndieWeb philosophies in mind, it has built in microformats support. What are microformats? They’re simple semantic classes added to the HTML of one’s site that allow parsers or other programs to read the data on your posts and pages to provide extended or increased functionality. WordPress’s core functionality already includes some microformats version 1 support; Post Kinds Plugin extends this quite a bit and uses the more modern version 2 specifications. Because Post Kinds takes care of these additional microformats, some older themes will have a leg up in the IndieWeb space despite having either limited or no theme support.
As an example using the reply post kind, the context from the site for which the particular post is actually a reply to is wrapped with the semantic class “p-in-reply-to”. As an example of the extended functionality provided by microformats, if one is using the Webmentions Plugin to send a webmention to the post that is being replied to, that remote site can parse the reply and display it properly as a reply in their comments section. (For WordPress sites receiving these webmentions, they can utilize the parser built into the Semantic Linkbacks Plugin.)
Similarly, bookmarklets, feed readers, or other programs could utilize these microformats and the data on your page to create customized views and displays.
Plugin Installation and Configuration
Installation of the plugin is relatively straightforward. From the Plugin tab in the WordPress admin interface, one can click the Add New button at the top of the page and either search for the plugin within the repository and install and activate it, or they can use the Upload Plugin button and install it from a prior download from either the WordPress repository or from the GitHub repository.
Options for installing the Post Kinds Plugin from the administrative interface within WordPress.
Configuration can be done from the Settings tab within the WordPress admin interface or, if the IndieWeb Plugin is installed, the settings can be found under IndieWeb » Post Kinds tabs in the admin interface.
Within the settings you can choose the post kinds you wish to enable on a particular site–not all sites will necessarily need or even want all types. I recommend only enabling the specific kinds you will actively be using; you can always come back and add additional types in the future. Some types may be enabled by other specific plugins that work in conjunction with Post Kinds Plugin.
Post Kinds Settings Click the appropriate check boxes for the kinds of posts you’d like to enable on your personal website.
Not having a post kind enabled will not disable the functionality on existing posts, it only hides the selection in adding new posts. This way if you enable favorites as a type and only use it a few times before deciding to disable it, the old posts will still exist and display properly.
You can also enable a Default Kind for New Posts. Most people will likely choose Article which is the default, but if your site is primarily used like a microblog for short status updates, then obviously Note may be your best default. Are you building a linkblog? Then you could enable the Bookmark kind.
How to use Post Kinds in practice
So how does this all actually work for creating posts?
Let’s start with a simple example. Let’s say I read a lot online and I’d like to have a linkblog of all of the articles I read. Let’s say I’m reading the article Lyme Disease’s Worst Enemy? It Might Be Foxesin the New York Times. I’d like to start out by creating a read post to indicate to those following me that I’ve read this particular article.
While I could do it manually, typically I’ll use a custom bookmarklet (more on how to do this shortly), which I click on in my browser bar as I read the article. The bookmarklet will create a new WordPress post and automatically fill in the URL of the article into the “Post Properties” metabox created by the Post Kinds Plugin in the admin UI of my WordPress site.
The Post Properties meta box in the administrative user interface in WordPress. The URL for the post can be either automatically included or manually filled in.
Then, I will click on the blue Retrieve button (pictured above) just under the post’s URL. The Post Kinds Plugin will parse the New York Times article page for either explicit metadata or Open Graph data to fill in some context about the article I’m reading in the Post Properties meta box. The main tab will autofill with the Name/Title of the article, a Summary/Quote of the article, and Tags if available. Similarly the other tabs in the Post Properties meta box including Details, Author, and Other will fill in with any available metadata about the Lyme disease post I’m reading.
In this particular example, the Times didn’t do a good job on the author data, so I’ll go to that tab and manually cut/paste the author’s name into the Author/Artist Name field, their URL into the Author/Artist URL field, and (optionally) the URL for their photo image as well. If other fields are improperly filled out or you would like to change them, one can manually adjust them if necessary. Not all kinds need (or show) all theses metadata fields when they’re ultimately published.
After retrieving the metadata most of the appropriate fields in the Post Properties box should be filled out. Here we see the “Main” tab filled in.The Details tab of the Post Properties meta box.The Author tab of the Post Properties meta box.
The retrieve button will also attempt to fill in an appropriate post Title into the posts’ field for that, but it can be modified manually if necessary. On many post kinds, though one may fill in an explicit (traditional WordPress post) title, it may not display on the final post because an explicit title isn’t really needed and the Post Kinds Plugin won’t display it. The note kind is a particular example of this behaviour.
Now that the contextual part of the post I’m reading is handled, I can, if I choose, add any notes, quotes, thoughts, or other personal data about what I’ve read into the main text box for the particular post.
The bookmarklet should have automatically set the post kind selector in the Kind metabox to Read and, if available, the older WordPress post format to link. (These can be changed or overridden manually if necessary.) Post Kinds does its best to properly and appropriately map Post Kinds to Post Formats, but the relationship isn’t always necessarily one-to-one and there are obviously many more kinds available than there are post formats.
Finally, the article can be published (unless you want to add any additional metadata to your post for other plugins or needs.)
Now I can also go to the URL of my personal site at http://example.com/kind/read/ where I can find an archive of this and all the posts I’ve read in the past.
A screen capture of what the final “Read” post looks like on my site. (Note that it may look slightly different depending on your theme and other customizations.)
Other post kinds work relatively similarly, though some may take advantage of other appropriate metadata fields in the Post Property meta box. (For example RSVPs use the RSVP dropdown field within the Other tab in the Post Property box.)
Custom feeds for Post Kinds
For sites adding lots of different post kinds all at once, the extra possible “noise” in one’s RSS feeds may have the potential to turn a site’s subscriber’s off. Fortunately the plugin also has custom RSS feeds for each of the particular post kinds which follows a particular format. As an example, the RSS feed for all the posts marked as “Note”, could be found at either the URL http://www.example.com/kind/note/feed
or http://www.example.com/feed/?kind=note (if one doesn’t have pretty permalinks enabled). Other feeds can be obtained by replacing “note” with the base names of the other kinds (reply, article, etc.).
Archive Displays
Post Kinds Plugin also handles the display of archives for individual post kinds. To view all the posts marked as notes, for example, one could visit the URL http://www.YOURSITE.COM/kind/note/. Simply replace YOURSITE.COM with your particular site name and the particular post kind name to access the others. In some areas of the social media world, this particular archive display of notes might be considered a personal Twitter-like microblog.
Bookmarklet Configuration
For Post Kinds Plugin users who like the simplicity and ease of use of bookmarklets, one can add ?kindurl=URL to their post editor URL and it will automatically fill this into the URL box in post properties. Adding ?&kind=like to the post editor URL will automatically set the kind.
As a full example, the URL pattern https://www.example.com/wp-admin/post-new.php?kindurl=URL&kind=like will automatically create a new post, set the post kind as like and auto-import the permalink URL for the page into the URL field of the Post Properties meta box.
The following code could also be used as a template to create a full set of browser bookmarklets. (Keep in mind the base URL example.com will need to be changed to the base URL of your personal site for it to work properly. One would also change the word bookmark in the code to any of the other types.)
Now that we’ve seen a few examples and gotten things set up, let’s take a brief look at all of the Post Kinds that are available. To make things a bit easier, we’ll break them up into four groups based on some shared qualities.
The Non-Response Kinds
These kinds have an analog in WordPress’s original post formats. Adding context to one of these may make it a passive kind.
Article – traditional long form content – a post with an explicit post title
Note – short content or status update – a post with just plain content and usually without an explicit post title
Photo – a post with an embedded image as its primary focus. This uses either the featured image or attached images depending on the theme.
Video – a post with an embedded video as its primary focus
Audio – a post with an embedded sound file as its primary focus
The Response Kinds
Response kinds differ from the non-response in that they are usually intended to be interactions with other external sites. For the best experience and improved functionality with these post kinds, it is recommended, but not required, that one have the Webmentions and the Semantic Linkbacks Plugins installed and activated. Doing so will send notifications of the replies and other interactions to those external sites which often display them. (These help your site work just like replies and mentions do on many other social media platforms, they just do so in distributed ways, so that neither you nor your friends necessarily need to be on the same platform or content management system to communicate.)
Reply – used for replying to someone else’s post
Repost – a complete repost of someone else’s content
Like – compliments to the original post/poster
Favorite – content which is special to the favoriter
Bookmark – this is basically sharing/storing a link/bookmark.
Quote – quoted content
RSVP – a specific type of reply regarding attendance of an event
The Passive Kinds
To “Scrobble” a song is to make a related post on your website when listening to it. This is the most well-known example of a passive kind of post. These kinds are formed by having content in the context box on one of these types of posts.
Listen – scrobble – listening to an audio post
Jam – Indicates a specific personally meaningful song
Watch – watching a video
Play – playing a game
Read – reading a book, magazine, or other online material
Reserved Kinds
The following kinds are reserved for future use within the plugin but will not currently show up in the interface unless enabled directly within the code. In some cases, these kinds don’t have the appropriate metadata fields within the plugin to make them user friendly without significant work.
Wish – a post indicating a desire/wish. The archive of all of these posts would be a wishlist, such as a wedding, birthday, or gift registry.
Weather – a weather post would be about current weather conditions
Exercise – represents some form of physical activity
Trip – represents a trip or journey and would require location awareness
Itinerary – refers to scheduled transit, plane, train, etc. and does not generally require location awareness
Check-In – identifying you are at a place. This would use the extended WordPress Geodata. It will require the Simple Location Plugin or something equivalent to add location awareness to posts. Some people are beginning to use this with the OwnYourSwarm application, which may require further configuration of your site to work properly.
Tag – allows you to tag a post as being of a specific tag, or person tagging.
Eat – for recording what you eat, perhaps for a food diary
Drink – similar to Eat, but for beverages
Follow – a post indicating you are now following someone’s activities (online)
Mood – feelings or emotions you’re having at the time of posting
Recipe – ingredients and directions for preparing food or other items
Issue – an article post that is typically a reply to some source code, though potentially anything at a source control repository
Event – a post kind that in addition to a post name (event title) has a start datetime, (likely an end datetime), and a location.
Additional Examples
If you’re reading this on my personal website, you can click on and view a variety of these post kinds described above to give you an idea of what they look like (and how they function with respect to Webmentions and other IndieWeb functionalities).
I’ve tried to cover as much of the basics of the plugin and provide some examples and screenshots to make things easier, but as always, there are ways to do additional custom configuration under the hood. I’m sure there are also off-label uses of the plugin to get it to do things the creator didn’t intend.
For additional details, one is certainly encouraged to skim through the code. If you have specific questions or problems, you can usually find the developer of the plugin and many of its users in the IndieWeb chat (web chat, IRC, Slack, etc.) for possible real-time help or support, or you can post questions or issues at the GitHub repo for the project.
Thanks
Special thanks to David Shanske for creating and doing a stellar job of maintaining the Post Kinds Plugin. Additional thanks to those in the IndieWeb community who continue to refine and revise the principles and methods which make it constantly easier for people to better own and control their social lives online by owning their own websites and data.
Whether you’re starting a blog, building your personal brand, posting a resume, promoting a hobby, writing a personal journal, creating an online commonplace book, sharing photos or content with friends, family, or colleagues, writing reviews, sharing recipes, podcasting, or any one of the thousand other things people do online it all starts with having a presence and an identity online.
The seemingly difficult task these days is deciding where that should be. There’s Twitter for sharing short updates and bookmarks to articles; Instagram, Snapchat, Flickr, and YouTube for photos and videos; Facebook for communicating with family and friends; LinkedIn for work and career related posts; Swarm for sharing your location; and literally thousands of others for nearly every micro-slice of content one could think of.
Can you possibly be on them all? Should you? Would you want to be? Could you keep up with it? Which one really and truly represents the real you? Could any of them?
And what about your friends, family, and potential audience for all of these things? Some will be on Twitter while others only use Facebook. Grandma is worried about privacy and is only on Instagram to see photos of the grandchildren. Mom is on Facebook because she thinks that’s what the internet is, and wants to like everything her children post. Teenagers don’t want to be on any platforms their parents have heard of. It’s obvious that everyone has their own preferences and favorites.
In short, the web and using it for easy communication has become fraught with fragmentation and walls that often make communicating online far more difficult than it should be. Wouldn’t it be better if you had a single website that represented you online and through which you could easily communicate with everyone?
By analogy consider the telephone system which, just like the internet, consists of wires and hardware to access the network. Every user on the network has their own phone and phone number. What would it be like if AT&T users could only speak to other AT&T users and needed another separate phone, account, and phone number to speak to friends and family on Verizon and yet another to talk to friends on Sprint? To a great extent, this is what the internet has evolved to become with monopolistic, for-profit, corporate services like Facebook/Instagram, Twitter, LinkedIn, and all the rest.
Is there a better and more robust solution than these multitudes of social media sites which all come with their own onerous terms of service, limitations on your creativity, reach, ownership, and control of your online identity?
A growing number of people on the web are sure there is and they’re working together in an open yet coordinated way to improve the democratized nature of the decentralized internet. This movement is known as the IndieWeb.
Purpose of IndieWeb
The purpose of the IndieWeb movement is to help put you in control of your web presence, allow you a more true sense of ownership of your content, and to allow you to be better connected to your friends, family, colleagues, and communities. By first owning your own domain name and having your own personal website, the IndieWeb aims to help facilitate the following:
You are in Control
You can post anything you want, in any format you want, with no one monitoring you. In addition, you share simple readable links such as http://www.example.com/ideas. These links are permanent and will always work.
Control and Freedom
You should be able to exercise your freedom of speech and publish anything you want whenever you want. You should be able to set your own rules and own limits. You should be able to post content as long or short as you like with no pre-imposed limits or types whether it be text, photos, audio, or video. You should be able to have control over comments and protection against potential harassment, bullying, and online trolls.
Identity & Identity loss
Almost every social media site has a multi-page statement of their terms of service written in complicated legalese. More often that not, these terms are to protect them and not you. As a result people have found their accounts frozen, they’ve been shut out with no notice or warning, their identities have been reassigned, or their content simply disappears with little or even no notice. Often there is either no method of recourse, or it is difficult to communicate with these corporations and may take weeks or worse to recover one’s account and data, if at all.
Without care, one can become branded with the identity of the social media network of which they’re a part. If trolls overrun your social service then suddenly by association, you’ve become one too.
User Interface/User EXperience
You should have the ability to control how your site looks and works. Do you want a piece of functionality that one of your social network sites doesn’t have? Add it the way you want it. Create better navigation, better interactivity, better design to reflect your own identity instead of a corporation’s cookie-cutter idea of your identity. Since your data is yours you can add new and interesting pieces of functionality using that data instead of waiting on a social site to think about it and implement it for you. Chances are that unless millions will find it valuable or a company doesn’t think it will scale, most won’t build it, so don’t hold your breath.
Your content is yours
When you post something on the web, it should belong to you, not a corporation. Too many companies have gone out of business and lost all of their users’ data. By joining the IndieWeb, your content stays yours and in your control.
Greater reliability and protection against content loss
Social media is only about 11 years old, and one thing is certainly true: sites will go out of business, they will get acquired, they can and willdisappear. When this happens, your data can disappear overnight without the ability to back it up or export it. A new corporation can take over and change the terms of service and do things with your data that you never intended. Content can accidentally or even willfully disappear without notice to you. In addition to the data, you can also lose contact with family, friends, and community members that also disappear without the service that connected you to them.
You can have greater control of site downtimes, server outages, maintenance, scalability issues, and database failures of silos attempting to solve massive scaling/engineering problems.
A better sense of ownership
Many in the IndieWeb community have found that they post more interesting and thoughtful pieces of content when they’re doing it on their own site rather than the “throw away” content they used to post to sites like Twitter. They feel a greater sense of responsibility and ownership in what they’re posting about and this can have a profound effect on the future of the internet and its level of civility.
Author centric
When you own your own website, other web sites see that it’s you personally sending traffic to their sites instead of a generic social site. You have the ability to edit content at any time or delete it if you like.
You also have:
greater choice of public vs. private posts and control of who your audience is;
the ability to fix URL links when they break or disappear;
no outside advertising on your site without your explicit permission;
no one monetizing you;
no censorship of your content;
no terms of service which can often co-op your work without notice for advertising or other use;
ownership and control of affiliate links to monetize your work if you choose.
You are better connected
Your articles and status messages can go to all services, not just one, allowing you to engage with everyone regardless of their choice of platform. Even replies and likes on other services can come back to your site so they’re all in one place.
Since your content isn’t hidden behind the robots.txt of a silo service, you have much better search engine rankings and are more likely to be found, read, or have people interact with your content. If you choose, you can still syndicate your content to one or more social silos while still owning your content in the case that something happens to those silos. This allows you to continue to reach your friends, family, colleagues, and community who may have different ideas about where they prefer to interact online. Comments to and interactions with your content can come back to your original post to create a comprehensive conversation rather than have your conversation disjointed and spread over dozens of sites throughout the web.
How to be a part of the IndieWeb
Now that you’ve got a bit of an idea about what the IndieWeb movement is attempting to help people accomplish, how can you become a part of it and enjoy the benefits for yourself?
Own and use your own domain name
Fifteen or more years ago having your own domain wasn’t as easy or as inexpensive as it is now. There are hundreds and hundreds of domain registrars around the world that can register almost any domain name you can come up with for as little as 99 cents a year with the average closer to the $10-20 range depending on the name and the top level domain (.com, .org, .net, and .edu are examples of top level domains.)
For an extra $0-10 a month you can quickly purchase domain hosting so that when someone visits your fancy URL, it actually connects to a page on the internet. Whether that page is a single page of simple HTML with a line of text and a photo; a plug and play site like Wix or SquareSpace; a full blown professional open source content management system like WordPress or Drupal; a web site you build by hand using your own code; or it points to your Facebook or Twitter account page, you’ve just made a huge step toward better cementing your identity on the internet.
Once you own your own domain name, everything you post to the web will have a permalink URL which you can control. If you wish to change platforms or service providers you can relatively easily move all of your content and the permalinks along with it–much the same way you can move your cell phone number from one provider to another. People who visit your URLs will always be able to find you and your content.
Twitter account profile asking for your name, bio, location, and your personal domain name/URL online.
If nothing else, owning your own domain name will give you something useful to put into the ubiquitous field labeled “your website” that exists on literally every social media website out there. (Even they are subtly telling you that you should have your own domain name.)
Added bonus: even most inexpensive domain registrars and hosting services will give you free email for your domain so you can create a custom branded personal email address like susan@yourname.com. Even if you rely on G-mail or some other third party service for your email, it’s pretty easy to connect your own personal email address to your pre-existing account. It’ll make you look a lot more professional and will be far easier for your friends, family, and business colleagues to remember.
So you own your domain now?! Congratulations, you are officially a full-fledged member of the IndieWeb!
Own your data
Wait, it can’t be that simple can it? It is! But now that you’ve got your own website, it’s time to start using it to own your online identity and own your own content.
Next you may want to choose a content management system (CMS) in which to store and present your data. The IndieWeb has lists of projects which range from common services as simple as Tumblr and WordPress.com (both managed services with free hosting) to help in building your own site from the ground up in your programming language of choice. Which project you choose depends on your needs, desires for the future, and your abilities. There is something available for people of nearly every level of ability. Most domain registrars and internet host providers provide one or more means to quickly get up and running–just ask their customer service departments or see what they’ve got available online.
Most of these CMS solutions will give people a far bigger range of flexibility in terms of what they can write, record, and broadcast online. You don’t need to be limited to 140 characters if you choose not to be. Want to post more multi-media-based content with text, video, audio, and photos all at once? The online world can be your oyster and your social media platform no longer limits what is possible.
Further Steps
Ideally, what a lot of the IndieWeb developer community is rapidly building and iterating upon is an open and broadly distributeable way to make it easier for the everyday person to more easily own and operate all the functionality offered by the hundreds of social media websites without a lot of heavy and difficult-to-maintain overhead. A decade ago allowing Facebook to do everything for you may have been a simple “way out”, but now there are far more robust, diverse, and flexible solutions that aren’t as onerous. There are also newer open and easily supportable web protocols that make publishing and sharing your content far easier than before.
The first big piece most people enjoy implementing is writing their own content on their own site and syndicating it out to other services on the internet if they choose. Continuing to participate in your old siloed networks can help you stay connected to your pre-existing social networks, so you’re not leaving all your friends and family behind. Next, having all your replies/comments, likes, and other interactions come back from social silos to your own site as comments along with notifications is incredibly valuable. (These two processes are commonly known as Post On your Own Site, Syndicate Elsewhere (POSSE) and backfeed, and they can typically be done most easily with a free service like Brid.gy.)
Being able to write replies to articles or status updates on your own website and either @mentioning others as a means of notifying them is also very useful. The IndieWeb calls this universal implementation of @mentions that work across website boundaries Webmention and it’s built on an open and straightforward standard so that it can work with any website on the internet. (Remember the telephone analogy above? Now, thanks to Webmentions, everyone can be communicating on the same network.) As an example, imagine for a moment if you could @mention someone on Facebook from Twitter or vice-versa?! What if you could post a reply to a tweet on Twitter with your Facebook account?Using the Webmention spec, independent websites can easily do this now, though it may be quite a while before for-profit corporations support this simple protocol that is now a W3C recommendation.
With some of the basic building blocks out of the way, people tend to spread out a bit in the types of functionalities they’re looking for. It may range from posting status updates, pictures, or video to hosting your own podcast or or having different user interfaces to post to your own site–Micropub is great for this–to being able to put events on your site and allowing people to RSVP to them easily. Wouldn’t it be nice if you could post an event on your own website and people could use Facebook to RSVP to it? My site allows this possibility. Yours could too.
Everyone’s desires and needs will be different. Work on what you find most interesting and useful first (the IndieWeb calls these itches). Make a list of what you use most often on your old social media silos or wish they had and work on that first. Check out the IndieWeb wiki to see how others have implemented it–there’s no need to reinvent the wheel in darkness. Hop into the IndieWeb chat (there are multiple ways of doing this and interacting) and ask questions. Document what you’ve done in the wiki to make it easier for those who come after you.
Personally, I’ve always just thought about what functions do I use most on social sites and then ask myself how I might be able to do that on my own site. There’s little out there that hasn’t been explored by the bigger community, so searching the wiki for those types of functionality and seeing how others managed it usually makes it far easier. Chatting with folks in the community while I’m working always helps to sharpen my thinking and make me aware of ideas and methods I may have never considered much less come up with on my own.
If you never RSVP for things online or host events, then obviously don’t start there. Do you post photos regularly? Maybe you “like” everything you see online. In my case, I was a heavy user of Goodreads, so I spent parts of the last year working on more easily bookmarking things I’d like to read, posting reading status updates, and keeping notes on what I read, as well as highlights, marginalia, and book reviews after I’d finished reading.
Guiding Philosophy
The IndieWeb effort is different in several ways from previous efforts and communities. In particular it values principles over project-centrism. Other efforts have assumed a monoculture of one project as the ultimate solution for everyone. IndieWeb prefers developing a plurality of projects–why not have the same diversity on the web as we do in real life?
The community prefers chat in combination with a wiki to communicate and document its process. Some may prefer email distribution lists, but why? Who likes to read and respond to long email threads where information is typically locked away from the group, ignored, and simply unread? Instead, we utilize a chat (which has multiple methods of access–plurality, remember?) to host searchable conversations after which the best portions are documented on the wiki to be easily searchable and discoverable to all.
In the early days of social media, many talked, emailed and chatted about what they’d like to see. Sadly not much was done about expanding on these ideas, particularly by companies that all had their own profit-driven motives. As a result, the IndieWeb movement values showing before telling. They prioritize development by encouraging people to scratch their own itches, creating what they want to have and use on their own sites, and then iterating on those pieces to improve and refine them. If you won’t use a feature on your own site, why bother to have it?
IndieWeb puts design first and foremost. Protocols & formats come second. They’d prefer to focus on good user experience and user interaction. Users selfdogfood prototypes on their own sites to create minimum necessary formats & protocols.
Perhaps most importantly, the IndieWeb is people-focused instead of project-focused. The community is rich and diverse and has regular in-person meetups as well as camps across the world where everyone is welcome. The IndieWeb community is inclusive and has a code-of-conduct.
Join the IndieWeb Community
Where do I go from here? You said community in there. Where can I find it? How can I interact, get help, or even contribute back?
Regardless of your level of expertise, there are a huge number of resources, events, and even people available to you in a variety of formats. Whether you choose to meet with friends in person at IndieWebCamps or at regularly scheduled Homebrew Website Club meetups or interact online at a nearly continuous worldwide chat (using either web chat, Slack, Matrix, or IRC) there are many means of getting help and interacting to suit your schedule and needs to help build the personal website you’ve always wanted.
Building the indie web is a continuous process. While attending an IndieWebCamp can be an incredibly inspiring and encouraging event, we need to carry on doing so for more than just a few days a year when we can meet up in real life. We can not only support one another; we can share the best way to do things online. As we discover new ways of doing things, we can document them and share them easily with each other and the growing community.
If you’ve made it this far, I invite you to join us, and get started building the internet you’ve always wanted by building your home on the web first.
Editor’s Note: As of December 2017, the AltPlatform.org site which originally published this article has shut down. I’ve smartly kept a private archived copy of the original of this post here on my personal site and manually syndicated a copy of it to AltPlatform for just such a possibility. (Hooray for PASTA (Publish Anywhere, Save to (Private) Archive)!) As a result of the shutdown, I’m making the original public here.
Songs about communication, telephones, conversation, satellites, love, auto-tune and even one about a typewriter! They all relate at least tangentially to the topic at hand. To up the ante, everyone should realize that digital music would be impossible without Shannon’s seminal work.
Let me know in the comments or by replying to one of the syndicated copies listed below if there are any great tunes that the list is missing.
For quite a while now, I’ve been publishing most of my content to my personal website first and syndicating copies of it to social media silos like Twitter, Instagram, Google+, and Facebook. Within the Indieweb community this process is known as POSSE an acronym for Post on your Own Site, Syndicate Elsewhere.
The Facebook Algorithm
Anecdotally most in social media have long known that doing this type of workflow causes your content to be treated like a second class citizen, particularly on Facebook which greatly prefers that users post to it manually or using one of its own apps rather than via API. [1][2][3][4] This means that the Facebook algorithm that decides how big an audience a piece of content receives, dings posts which aren’t posted manually within their system. Simply put, if you don’t post it manually within Facebook, not as many people are going to see it.
Generally I don’t care too much about this posting “tax” and happily use a plugin called Social Media Network Auto Poster (aka SNAP) to syndicate my content from my WordPress site to up to half a dozen social silos.
What I have been noticing over the past six or more months is an even more insidious tax being paid for posting to Facebook. I call it “The Facebook Algorithm Mom Problem”.
Here’s what’s happening
I write my content on my own personal site. I automatically syndicate it to Facebook. My mom, who seems to be on Facebook 24/7, immediately clicks “like” on the post. The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content–even if it’s obviously about theoretical math, a subject in which my mom has no interest or knowledge. (My mom has about 180 friends on Facebook; 45 of them overlap with mine and the vast majority of those are close family members).
The algorithm narrows the presentation of the content down to very close family. Then my mom’s sister sees it and clicks “like” moments later. Now Facebook’s algorithm has created a self-fulfilling prophesy and further narrows the audience of my post. As a result, my post gets no further exposure on Facebook other than perhaps five people–the circle of family that overlaps in all three of our social graphs. Naturally, none of these people love me enough to click “like” on random technical things I think are cool. I certainly couldn’t blame them for not liking these arcane topics, but shame on Facebook for torturing them for the exposure when I was originally targeting maybe 10 other colleagues to begin with.
This would all be okay if the actual content was what Facebook was predicting it was, but 99% of the time, it’s not the case. In general I tend to post about math, science, and other random technical subjects. I rarely post about closely personal things which are of great interest to my close family members. These kinds of things are ones which I would relay to them via phone or in person and not post about publicly.
Posts only a mother could love
I can post about arcane areas like Lie algebras or statistical thermodynamics, and my mom, because she’s my mom, will like all of it–whether or not she understands what I’m talking about or not. And isn’t this what moms do?! What they’re supposed to do? Of course it is!
mom-autolike (n.)–When a mother automatically clicks “like” on a piece of content posted to social media by one of their children, not because it has any inherent value, but simply because the content came from their child.
She’s my mom, she’s supposed to love me unconditionally this way!
The problem is: Facebook, despite the fact that they know she’s my mom, doesn’t take this fact into account in their algorithm.
What does this mean? It means either I quit posting to Facebook, or I game the system to prevent these mom-autolikes.
Preventing mom-autolikes
I’ve been experimenting. But how?
Facebook allows users to specifically target their audience in a highly granular fashion from the entire public to one’s circle of “friends” all the way down to even one or two specific people. Even better, they’ll let you target pre-defined circles of friends and even exclude specific people. So this is typically what I’ve been doing to end-around my Facebook Algorithm Mom problem. I have my site up set to post to either “Friends except mom” or “Public except mom”. (Sometimes I exclude my aunt just for good measure.) This means that my mom now can’t see my posts when I publish them!
Facebook will let you carefully and almost surgically define who can see your posts.
What a horrible son
Don’t jump the gun too quickly there Bubbe! I come back at the end of the day after the algorithm has run its course and my post has foreseeably reached all of the audience it’s likely to get. At that point, I change the audience of the post to completely “Public”.
You’ll never guess what happens next…
Yup. My mom “likes” it!
I love you mom. Thanks for all your unconditional love and support!!
Even better, I’m happy to report that generally the intended audience which I wanted to see the post actually sees it. Mom just gets to see it a bit later.
Dear Facebook Engineering
Could you fix this algorithm problem please? I’m sure I’m not the only son or daughter to suffer from it.
Have you noticed this problem yourself? I’d love to hear from others who’ve seen a similar effect and love their mothers (or other close loved ones) enough to not cut them out of their Facebook lives.
Inspired by Richard MacManus’ recent post, I spent a little bit of time rebuilding/refreshing some old blogroll functionality (cum follow list functionality) into my site.
It’s far from finished (particularly from the data perspective), but it’s starting to shape up and look like something. I’m currently publishing an Indieweb blogroll on my front page. (Don’t presume anything if you’re not on it yet, I’ve a long way to go.) I’m still contemplating how to break it up into more manageable/consumable chunks primarily for myself, but also for others like Richard who were looking for ways to subscribe to others in this particular community.
For those who have readers that allow them to either subscribe to OPML files and/or import them, here’s my open OPML file. It’s a full firehose of everything, but hopefully I’ll get a chance to divide it into chunks more easily. I’d recommend subscribing to it if you can as it’s sure to see some reasonable changes in the coming weeks/months.
A snippet of the admin UI of my blogroll functionality. Pictures are always nice!
Rel=”me” is a microformat tag put on hyperlinks that indicates that the paged linked to is another representation of the person who controls the site/page you’re currently looking at. Thus on my home page the Facebook bug has a link to my facebook account which is another representation of me on the web, thus it has a rel=”me” tag on it.
His data is a bit old as I now maintain a page entitled Social Media Accounts and Links with some (but far from all) of my disparate and diverse social media accounts. That page currently has 190 rel=”me”s on it! While there was one other example that had rel-mes pointing to every other internal page on the site (at 221, if I recall), I’m proud to say, without gaming the system in such a quirky way, that each and every one of the rel=”me” URLs is indeed a full legitimate use of the tag.
I’m proud to be at the far end of the Zipf tail for this. And even more proud to be tagged as such during the week in which Microformats celebrates its 12th birthday. But for those doing research or who need edge cases of rel-me use, I’m also happy to serve as a unique test case. (If I’m not mistaken, I think my Google+ page broke one of Ryan’s web crawlers/tools in the past for a similar use-case a year or two ago).
The Moral of the Story
The take away from this seemingly crazy and obviously laughable example is simply just how fragmented one’s online identity can become by using social silos. Even more interesting for some is the number of sites on that page which either no longer have links or which are crossed out indicating that they no longer resolve. This means those sites and thousands more are now gone from the internet and along with them all of the data that they contained not only for me but thousands or even millions of other users.
This is one of the primary reasons that I’m a member of the Indieweb, have my own domain, and try to own all of my own data.
While it seemed embarrassing for a moment (yes, I could hear the laughter even in the live stream folks!), I’m glad Ryan drew attention to my rel-me edge case in part because it highlights some of the best reasons for being in the Indieweb.
(And by the way Ryan, thanks for a great presentation! I hope everyone watches the full video and checks out the new site/tool!)
This morning, at the Friday morning coffee meetup of Innovate Pasadena held at Cross Campus, I saw one of the singularly best and most valuable talks I’ve heard in a long time. Many of these types of speakers, while engaging or even entertaining, are telling the same tired stories and at best you learn one sentence’s worth of value. Definitively not the case this morning!!!
How Women Can Succeed in the Workplace (Despite Having “Female Brains”) by Valerie Alexander
Entitled How Women Can Succeed in the Workplace (Despite Having “Female Brains”) writer and speaker Valerie Alexander presented a brief discussion of human evolutionary history (a topic I’ve studied closely for several decades) that featured the difference in development of male and female human brains. Based on this and with a clearer picture of what broadly differentiates the sexes, Valerie then gave a multitude of highly relate-able examples from her professional life highlighting how women can simply take back control in the workplace to not only better succeed for themselves, but to also help their companies see their true value and succeed simultaneously.
Further, she also included some simple and very actionable advice (for men and women) to be able to make a better space within corporations so that they’re able to extract more of the value women bring to the workplace. Hint: Women bring a HUGE amount of value, and a majority of companies are not only undervaluing it, but they are literally throwing it away.
Not only were the messages tremendously valuable and imminently actionable by both women AND men, but she delivered it with fantastic confidence, grace, wit, charm, and warmth. In fact, I’d say it was not only strikingly informative, but it was also very entertaining. If you’re in the corporate space and looking to turn around your antediluvian or even pre-historic work culture (I’m looking ominously at you Uber and similar Silicon Valley brogrammer cultures), then jump in line as quickly as you can to book up what I can only expect is the diminishing time in her speaking and travel schedule.
Innovate Pasadena recorded the talk and I’ll try to post it here as soon as it’s available. Until then I will highly recommend purchasing her book How Women Can Succeed in the Workplace (Despite Having “Female Brains”), which I’m sure has not only the content of her lecture, but assuredly includes a whole lot more detail and additional examples than one could fit into such a short time frame. I also suspect it’s the type of book one would want to refer back to frequently as well. I’ve already got a half a dozen copies of it on their way to me to share with friends and family. I’m willing to make a substantial bet that for uncovering inherent value, this book and her overall message will eventually stand in the pantheon of texts and work of those like those of Frederick Winslow Taylor, Lillian Gilbreth, Frank Gilbreth, Dale Carnegie, Napoleon Hill, J.M. Juran, and W. Edwards Deming.
Psst… If the good folks at TED need some fantastic content, I saw a shortened 25 minute version of her hour-long talk. It could be tightened a hair for content and length, but it’s got exactly the tone, tempo and has the high level of presentation skills for which you’re known. Most importantly, it’s definitively an “Idea worth spreading.”
Innovate Pasadena has finally uploaded a copy of the video of Valerie Alexander’s talk:
The state-of-the-art in feed readers was frozen in place sometime around 2010, if not before. By that time most of the format wars between RSS and Atom had long since died down and were all generally supported. The only new features to be added were simple functionalities like sharing out links from readers to social services like Facebook and Twitter. For fancier readers they also added the ability to share out to services like Evernote, OneNote, Pocket, Instapaper and other social silos or silo related services.
The Life-changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing
Marie Kondo
House & Home
Ten Speed Press
October 14, 2014
Kindle e-book
226
Presents a guide to cleaning and organizing a living space, discussing best methods for decluttering and the impact that an organized home can have on mood and physical and mental health.
I originally picked this up on April 18th when my brother Steve had asked me if I could track down a copy for him. Last week another friend mentioned it at brunch with her recommendation, so I thought I’d give it a shot.
Kondo does an excellent job of highlighting the most important parts of the book as she goes along, so it’s rather easy to skim back through the book for important parts.
The basic gist is to get rid of everything in one’s home that doesn’t “spark joy” when physically holding it. It’s not too dissimilar to the philosophy set forward by designer/artist William Morris who once said, “Have nothing in your house that you do not know to be useful, or believe to be beautiful.”
Most of the book is devoted to some of the basic philosophy as well as recommendations about how to go about paring things down and storing them. In particular I found some of her ideas about folding things interesting and I was a bit surprised at how one can differently fold things to not only save space in drawers, but to also make them easier to see and choose.
I went so far as to watch some videos about how she folds:
This series of short videos and a few longer talks do a relatively good job of encapsulating the contents of the book.
An interesting thing I find in what I’m supposing is a translation from Japanese is that though the translation is strong, the flavor of the writer’s Japanese culture still burns through the philosophy and story of the work. To me these were some of the most interesting parts of her story.
If you tidy up in one shot, rather than little by little, you can dramatically change your mind-set.
Highlight (yellow) – Why can’t I keep my house in order? > Location 247
Added on Saturday, May 6, 2017
Tidying is just a tool, not the final destination. The true goal should be to establish the lifestyle you want most once your house has been put in order.
Highlight (yellow) – Why can’t I keep my house in order? > Location 300
Added on Saturday, May 6, 2017
Putting things away creates the illusion that the clutter problem has been solved. […] This is why tidying must start with discarding.
Highlight (yellow) – Why can’t I keep my house in order? > Location 320
Added on Saturday, May 6, 2017
…the space I live in is graced only with those things that speak to my heart.
Highlight (yellow) – Why can’t I keep my house in order? > Location 402
Added on Saturday, May 6, 2017
Finish discarding first
Start by discarding, all at once, intensely and completely
Highlight (yellow) – Finish discarding first > Location 407
Added on Saturday, May 6, 2017
The urge to point out someone else’s failure to tidy is usually a sign that you are neglecting to take care of your own space.
Highlight (yellow) – Finish discarding first > Location 620
Added on Saturday, May 6, 2017
In fact, that particular article of clothing has already completed its role in your life, and you are free to say, “Thank you for giving me joy when I bought you,” or “Thank you for teaching me what doesn’t suit me,” and let it go.
Highlight (yellow) – Finish discarding first > Location 698
\Added on Saturday, May 6, 2017
To truly cherish the things that are important to you, you must first discard those that have outlived their purpose.
Highlight (yellow) – Finish discarding first > Location 706
Added on Saturday, May 6, 2017
Tidying by category works like magic
You may have wanted to read it when you bought it, but if you haven’t read it by now, the book’s purpose was to teach you that you didn’t need it.
Highlight (yellow) – Tidying by category works like magic > Location 1013
This is essentially sacrilege to me, but then again most all books give me a spark of joy.
Added on Saturday, May 6, 2017
Storing your things to make your life shine
…storage “solutions” are really just prisons within which to bury possessions that spark no joy.
Highlight (yellow) – Storing your things to make your life shine > Location 1426
Added on Saturday, May 6, 2017
Never pile things: vertical storage is the key
Highlight (yellow) – Tidying by category works like magic > Location 1551
Added on Saturday, May 6, 2017
Never hang on to them in the belief that you might use them someday.
Highlight (yellow) – Tidying by category works like magic > Location 1602
Added on Monday, May 8, 2017
This is why I urge you to refrain from stocking up on things.
Highlight (yellow) – Tidying by category works like magic > Location ####
TOKUMNOTE
Added on Monday, May 8, 2017
This is why I urge you to refrain from stocking up on things.
Highlight (yellow) – Tidying by category works like magic > Location 1759
She’s talking about socks/stockings here. Pun intended? 🙂
Added on Monday, May 8, 2017
When you treat your belongings well, they will always respond in kind. For this reason, I take time to ask myself occasionally whether the storage space I’ve set aside for them will make them happy. Storage, after all, is the sacred act of choosing a home for my belongings.
Highlight (yellow) – Tidying by category works like magic > Location 1831
Added on Monday, May 8, 2017
The magic of tidying dramatically transforms your life
I truly believe that our possessions are even happier and more vibrant when we let them go than when we first get them.
Highlight (yellow) – The magic of tidying dramatically transforms your life > Location 2044
Added on Monday, May 8, 2017
Guide to highlight colors
Yellow–general highlights and highlights which don’t fit under another category below Orange–Vocabulary word; interesting and/or rare word Green–Reference to read Blue–Interesting Quote Gray–Typography Problem Red–Example to work through
Micro.blog just launched in beta recently and one of the biggest things burning up the airwaves there is how to easily post content from one’s own site as notes without including titles. Why? If a post has a title, then micro.blog thinks it’s an article and just posts the title along with a permalink to it rather than the desired content of the status update.
In the long run and for easier mass adoption, I’m hoping Manton can figure out how to parse RSS feeds in a simpler way so that users don’t need to do serious gymnastics to import their microblog posts from other sources. I’d imagine it’s far easier for him to adapt to the masses than for the masses to adapt to micro.blog. At the very worst, he could create a checkbox on the RSS import feeds to indicate which feeds are status updates and which aren’t and this would quickly solve the problem for the average user as most CMSes allow users to define custom feeds based on content type.
While there are a number of people doing things from simply adding date/time stamps (which micro.blog ignores) to functions.php tweaks to to custom plugins, some of which I’ve tried, I thought I’d come up with my own solution which has helped to kill two proverbial birds with one stone. (Note: I’ve listed some of these others on the Indieweb wiki page for micro.blog.)
The other day, I’d had a short conversation about the issue in the Indieweb chat with several people and decided I’d just give up on having titles in notes altogether. Most people contemplating the problem have an issue doing this because it makes it more difficult to sort and find their content within their admin UI dashboard which is primarily keyed off of the_title() within WordPress. I share their pain in this regard, but I’ve also been experiencing another admin UI issue because I’ve got a handful of plugins which have added a dozen or so additional columns to my posts list. As a result the titles in my list are literally about four characters wide and stretch down the page while knucklehead metadata like categories needlessly eat up massively wide columns just for fun. Apparently plugins aren’t very mindful of how much space they decide to take up in the UI, and WordPress core doesn’t enforce reasonable limits on these things.
So my solution to both problems? If found a handly little plugin called Admin Columns with over 80,000 users and which seems to be frequently updated that allows one to have greater simple control over all of the columnar UI interfaces within their sites.
In just a few minutes, I was able to quickly get rid of several columns of data I’ve never cared about, expand the title column to a reasonable percentage of the space so it’s readable, and tweak all the other columns to better values. Even better, I was able to add the slug name of posts into the UI just after the title columns, so I can leave status update titles empty, but still have a field by which I can see at least some idea of what a particular post was about.
My first title-less status update with a descriptive slug
I suppose I’ve had a few dozen domains and sites at earlier points, but three years ago today was when I began conglomerating it all here at boffosocko.com. It’s amazing to see the changes (big and small) I’ve been able to effect since I celebrated last year. It’s had a profound effect at how I interact on the internet and consume content.
For those who aren’t aware of the broader concept of Indieweb, here is a great introduction with some history by Tantek Çelik entitled The Once and Future IndieWeb
June 24-25, 2017
Portland, Oregon
The seventh annual gathering for independent web creators of all kinds, from graphic artists, to designers, UX engineers, coders, hackers, to share ideas, actively work on creating for their own personal websites, and build upon each others creations.
I hope to see people there in person, though I’ll note that remote attendance is possible as well.
A Brief Look Back
This post started out initially as a brief status update and I extended it with the video and notice about the upcoming Summit.
Now that I’m past what I would consider “note” length, and since it’s a milestone of sorts, I thought it would be interesting to take a nostalgic look back at my last year of Indieweb. I didn’t think it would be quite so much, but it’s really amazing what you can do if you take things in small steps over time. So here’s a quick review of some of the things I’ve done in the last year on my site. (Thank goodness for documentation!)
I’ve made some reasonable changes to my theme and CSS
As a separate statistic I made approximately 1,071 posts to my (main) site in the last year compared to 136 in the same time frame the year prior. There are over 2,400 posts on my social stream site this past year. It’s great owning it all here now instead of having it spread out all over hundreds of other sites and thousands of URLs over which I have no control.
To my recollection I’ve only joined 6 new silos in the past year (to which I really only syndicate into). In that same time frame at least 15 services of which I was a member or used at one time or another have shut down and disappeared. Entertainingly (and perhaps miraculously) one which had previously disappeared came back to life: Upcoming.org!
One of my favorite things about the indieweb is how much less time I spend on silo sites like Facebook and Twitter. In particular, one of my favorite things is not only having the ability to receive comments from many of these sites back on the original post on my own site, but to have the ability for people to @mention me from Twitter to my own site.
Yes, you heard that right: if you @mention me in a tweet, I’ll receive it on my own website. And my site will also send me the notification, so I can turn off all the silly and distracting notifications Twitter had been sending me.
Below, I’ll detail how I set it up using WordPress, though the details below can certainly be done using other CMSes and platforms.
rel=“me”
The rel=“me” is put on the link that wraps this Twitter icon in my h-card on my homepage.
On my homepage, using a text widget, I’ve got an h-card with my photo, some basic information about me, and links to various other sites that relate to me and what I’m doing online.
One of these is a link to my Twitter account (see screenshot). On that link I’m using the XFN’srel=“me” on the link to indicate that this particular link is a profile equivalence of my identity on the web. It essentially says, “this Twitter account is mine and also represents me on the web.”
Here’s a simplified version of what my code looks like:
Similarly Twitter also supports rel=“me”, so all I need to do there is to edit my profile and enter my website www.boffosocko.com into the “website” field and save it. Now my Twitter profile page indicates, this website belongs to this Twitter account. If you look at the source of the page when it’s done, you’ll see the following:
Though it’s a bit more complicated than what’s on my site, it’s the rel=“me” that’s the important part for our purposes.
Now there are links on both sites that indicate reciprocally that each is related to the other as versions of me on the internet. The only way they could point at each other this way is because I have some degree of ownership of both pages. I own my own website outright, and I have access to my profile page on Twitter because I have an account there. (Incidentally, Kevin Marks has built a tool for distributed identity verification based on the reciprocal rel=“me” concept.)
Webmention Plugin
Next I downloaded and installed the Webmention plugin for WordPress. From the plugin interface, I just did a quick search, clicked install, then clicked “activate.” It’s really that easy.
It’s easy, but what does it do?
Webmention is an open internet protocol (recommended by the W3C) that allows any website to send and receive the equivalent of @mentions on the internet. Unlike sites like Twitter, Facebook, Medium, Google+, Instagram, etc. these mentions aren’t stuck within their own ecosystems, but actually work across website borders anywhere on the web that supports them.
I use the domain name BoffoSocko as my online identity.
The other small difference with webmention is instead of using one’s username (like @chrisaldrich in my case on Twitter) as a trigger, the trigger becomes the permalink URL you’re mentioning. In my case you can webmention either my domain name http://www.boffosocko.com or any other URL on my site. If you really wanted to, you could target even some of the smallest pieces of content on my website–including individual paragraphs, sentences, or even small sentence fragments–using fragmentions, but that’s something for another time.
Don’t use WordPress?
See if there’s webmention support for your CMS, or ask your CMS provider or community, system administrator, or favorite web developer to add it to your site based on the specification. While it’s nice to support both outgoing and incoming webmentions, for the use we’re outlining here, we only need to support incoming webmentions.
Connect Brid.gy
Sadly, I’ll report that Twitter does not support webmentions (yet?!) otherwise we could probably stop here and everything would work like magic. But they do have an open API right? “But wait a second now…” you say, “I don’t know code. I’m not a developer.”
Worry not, some brilliant engineers have created a bootstrap called Brid.gy that (among many other useful and brilliant things) forces silos like Twitter, Facebook, Google+, Instagram, and Flickr to send webmentions for you until they decide to support them natively. Better, it’s a free service, though you could donate to the ASPCA or EFF in their name to pay it forward.
So swing your way over to http://brid.gy and under “Get started” click on the Twitter logo. Use OAuth to log into Twitter and authorize the app. You’ll be redirected back to Brid.gy which will then ensure that your website and Twitter each have appropriate and requisite rel=“me”s on your links. You can then enable Brid.gy to “listen for responses.”
Now whenever anyone @mentions you (public tweets only) on Twitter, Brid.gy will be watching your account and will automatically format and send a webmention to your website on Twitter’s behalf.
On WordPress your site can send you simple email notifications by changing your settings in the Settings >> Discussion dashboard, typically at http://www.exampl.com/wp-admin/options-discussion.php. One can certainly use other plugins to arrange for different types of notifications as well.
Exotic Webmentions
A bonus step for those who want more control!
In the grand scheme of things webmentions are typically targeted at specific pages or posts on your site. General @mentions on Twitter not related to specific content on your site will usually be sent to your homepage. Over time, this may begin to get a bit overwhelming and may take your page longer to load as a result. An example of this is Kevin Marks’ site which has hundreds and hundreds of webmentions on it. What to do if this isn’t your preference?
In my case, I thought it would be wise to collect all these unspecific or general mentions on a special page on my site. I decided to call it “Mentions” and created a page at http://boffosocko.com/mentions/.
Update
While the code snippet just below should work, as of the 3.3.0 update of the Webmention Plugin, there is now an automatic setting at /wp-admin/options-discussion.php that will allow you to use a dropdown UI box to choose the page on your site to which homepage webmentions will be directed.
// For allowing exotic webmentions on homepages and archive pages
function handle_exotic_webmentions($id, $target) {
// If $id is homepage, reset to mentions page
if ($id == 55669927) {
return 55672667;
}
// do nothing if id is set
if ($id) {
return $id;
}
// return "default" id if plugin can't find a post/page
return 55672667;
}
add_filter("webmention_post_id", "handle_exotic_webmentions", 10, 2);
This simple filter for the WordPress Webmention plugin essentially looks at incoming webmentions and if they’re for a specific page/post, they get sent to that page/post. If they’re sent to either my homepage or aren’t directed to a particular page, then they get redirected to my /mentions/ page.
In my case above, my homepage has an id of 55669927 and my mentions page has an id of 55672667, you should change your numbers to the appropriate ids on your own site when using the code above. (Hint: these id numbers can usually be quickly found by hovering over the “edit” links typically found on such pages and posts and relying on the browser to show where they resolve.)
Tip of the Iceberg
Naturally this is only the tip of the indieweb iceberg. The indieweb movement is MUCH more than just this tiny, but useful, piece of functionality. There’s so much more you can do with not only Webmentions and even Brid.gy functionality. If you’ve come this far and are interested in more of how you can better own your online identity, connect to others, and own your data. Visit the Indieweb.org wiki homepage or try out their getting started page.
