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(Roose, who has since deleted his tweet as part of a routine purge of tweets older than 30 days, told me it was intended simply as an observation, not a full analysis of the trends.)

Another example of someone regularly deleting their tweets at regular intervals. I’ve seem a few examples of this in academia.

It’s worth noting that there’s a difference between NewsWhip’s engagement stats, which are public, and referrals—that is, people actually clicking on stories and visiting publishers’ sites. The two have generally correlated, historically, and Facebook told me that its own data suggests that continues to be the case. But two social media professionals interviewed for this story, including one who consults for a number of different publications, told me that the engagement on Facebook posts has led to less relative traffic. This means publications could theoretically be seeing less ad revenue from Facebook even if their public engagement stats are holding steady.

From Slate’s perspective, a comment on a Slate story you see on Facebook is great, but it does nothing for the site’s bottom line.

(Remember when every news site published the piece, “What Time Is the Super Bowl?”)

This is a great instance for Google’s box that simply provides the factual answer instead of requiring a click through.

fickle audiences available on social platforms.

Here’s where feed readers without algorithms could provide more stability for news.