Rachael Ray knows how to relate over food. When she cooks, she's always thinking about her audience and how to communicate a message through the medium of food. Her energy and talent have led her to create a billion dollar lifestyle empire, built around the concept of fun, healthy, and joyous experiences with food. In this episode of Clear+Vivid, Rachael Ray and Alan Alda cook up some pasta together and enjoy a lively conversation around the dinner table!
This interview gives me a lot more respect for Rachel Ray and what she’s doing. On the surface she might appear to be too bright and too bubbly, but underneath she’s doing what all of the more serious-seeming foodies on television are doing (albeit perhaps even more successfully)–she’s just targeting a far different audience. But also now that I know this, I’m secretly wishing she would be doing some programming targeted directly at me.
I’ve been aware of Alan Alda’s work in the areas of science communication for a while, but his podcast and the subtle questions he’s asking are giving me greater respect for what he’s doing as well. We need several thousand more of him. We also need better curricula to improve these issues among scientists themselves. I remember needing to take at least three credits of writing intensive courses in college (far too few, but at least it was something), but it would be nice if all scientists and engineers were forced to have more basic training in communication at the lower levels.