This context piece David Mead is talking about is a far bigger issue than most people might give it credit for. Most don’t even notice it because their lives are split up so tragically online that they simply have never had any other experiences. Seeing things from a different perspective, I can guarantee that they’re missing out.
I’m reminded of chef Alton Brown who regularly gives the cooking advice that one should never buy unitasker kitchen tools, but instead get multi-taskers that can do a variety of jobs. This typically cuts down on a lot of the mess and fuss in one’s kitchen and generally makes it a nicer place to prepare food. Nine times out of ten the unitasker is a much more expensive and infrequently used tool and ultimately gets lost in a junk drawer. More often than not, there are one or multi-taskers that can do a better job for far less.
In some sense social silos like Twitter (with functionality for notes and bookmarks), Instagram (photos), Facebook (notes, photos, links, etc.), Swarm (locations and photos), etc. are just like those unitaskers in the kitchen. They only do one (or sometimes a very few) thing(s) well and generally just make for a messier and more confused social media life. They throw off the mise en place of my life by scattering everything around, making my own content harder to find and use beneficially. On my own website, I have all of the functionalities of these four examples–and lots more–and its such a much better experience for me.
As time goes by and I’m able to post more content types (and cross link them via replies) on my own website and even to others’, I do notice that the increased context on my website actually makes it more interesting and useful. In particular, I can especially see it when using my “On This Day” functionality or various archive views where I can look back at past days/months/years to see what I had previously been up to. This often allows me to look at read posts, bookmark posts, photos, locations to put myself back in the context of those prior days. Since all of the data is there and viewable in a variety of linear and non-linear manners, I can more easily see the flow of the ideas, where they came from and where they may be going. I can also more easily search for and find ideas by a variety of meta data on my site that would probably have never been discoverable on disparate and unrelated social sites. That article I read in July and posted to Twitter could never be grouped again with the related photo on Instagram or the two other bookmarked journal articles I put on Diigo or the annotations I made with Hypothes.is. But put all that on my own website, and what a wonderful exploding world of ideas I can immediately recall and continue exploring at a later date. In fact, it is this additional level of aggregation and search that makes my website that much more of a valuable digital commonplace book.
I’ll note, as a clever bit of of search and serendipity to underscore the discussion of context, it’s nearly trivial for me to notice that exactly two years ago today I was also analogizing social media and food culture. Who knows where those two topics or even related ones from my site will take me next?