👓 Matt Damon, Russell Crowe Reportedly Helped Kill a 2004 Harvey Weinstein Article | Vulture

Read Ex-NYT Reporter Claims Weinstein Asked Damon to Help Kill 2004 Story; NYT Denies (Vulture)
The Wrap editor Sharon Waxman trades accusations with top Times editors, says Weinstein pressured celebrity friends to help kill the story.

👓 Decades of Sexual Harassment Accusations Against Harvey Weinstein | New York Times

Read Harvey Weinstein Paid Off Sexual Harassment Accusers for Decades (New York Times )
An investigation by The New York Times found allegations stretching back to 1990 about Mr. Weinstein’s treatment of women in Hollywood.
Sadly I recognize some of the worst of the entertainment industry in this article. Too many impetuous people who wouldn’t otherwise get anything don’t have anyone around them to actually say no.

👓 Former Obama Adviser Anita Dunn Helped Harvey Weinstein Strategize Before New York Times Story | Buzzfeed

Read Former Obama Adviser Anita Dunn Helped Harvey Weinstein Strategize Before New York Times Story by Steven Perlberg (BuzzFeed)
On Thursday, the New York Times published a major investigation about the Hollywood mogul, who had assembled a team of top legal and PR professionals.
None of this really surprises me except for the fact that so many people stayed quiet (or bought off) for so long.

👓 Three Decades Later, We’re Getting a Coming To America Sequel | Vulture

Read 3 Decades Later, We’re Getting a Coming to America Sequel by Jordan Crucchiola (Vulture)
Jonathan Levine will direct and Kenya Barris will write a sequel to ‘Coming to America’, which is being developed with cooperation from Eddie Murphy.

👓 Wyck Godfrey Is Named Paramount Pictures Motion Picture Group President | Deadline Hollywood

Read Wyck Godfrey Named Paramount Pictures Motion Picture Group President (Deadline Hollywood)
BREAKING 10:49 AM with updated details, noon: After working in the business for 20 years both as a producer and creative executive, Wyck Godfrey has been tapped to replace Marc Evans as Motion Picture Group President at Paramount Pictures. He will begin his job in January. Evans, as Deadline reported last night, is seguing into a producing deal. Godfrey comes to the job after a prolific run as producer and partner with Marty Bowen in Temple Hill. His producing credits include The Maze Runner and Twilight Saga franchises, the latter of which was dropped by Paramount. The move comes only six months after Jim Gianopulos stepped in as Chairman/CEO of Paramount Pictures. Godfrey will report to him and oversee creative/development, casting, phsyical production, post production and music, according to the studio.

👓 We Called it Gutenberg for a Reason” | Matt Mullenweg

Read We Called it Gutenberg for a Reason by Matt Mullenweg (ma.tt)
Movable type was about books, but it wasn’t just about books. Ideas spread. Literacy spiked. The elite monopoly on education and government started to crack. Luther’s 95 Theses were printed a press, rocking Europe, and he issued “broadsheets.” Broadsheets became newspapers; newspapers enabled democracy. The printing press ushered in social, political, and economic sea changes. Gutenberg changed everything. WordPress has always been about websites, but it’s not just about websites. It’s about freedom, about possibility, and about carving out your own livelihood, whether it’s by making a living through your site or by working in the WordPress ecosystem itself. We’re democratizing publishing — and democratizing work — for everyone, regardless of language, ability, or economic wherewithal.

An Introduction to the IndieWeb

Why IndieWeb?

Whether you’re starting a blog, building your personal brand, posting a resume, promoting a hobby, writing a personal journal, creating an online commonplace book, sharing photos or content with friends, family, or colleagues, writing reviews, sharing recipes, podcasting, or any one of the thousand other things people do online it all starts with having a presence and an identity online.

The seemingly difficult task these days is deciding where that should be. There’s Twitter for sharing short updates and bookmarks to articles; Instagram, Snapchat, Flickr, and YouTube for photos and videos; Facebook for communicating with family and friends; LinkedIn for work and career related posts; Swarm for sharing your location; and literally thousands of others for nearly every micro-slice of content one could think of.

Can you possibly be on them all? Should you? Would you want to be? Could you keep up with it? Which one really and truly represents the real you? Could any of them?

And what about your friends, family, and potential audience for all of these things? Some will be on Twitter while others only use Facebook. Grandma is worried about privacy and is only on Instagram to see photos of the grandchildren. Mom is on Facebook because she thinks that’s what the internet is, and wants to like everything her children post. Teenagers don’t want to be on any platforms their parents have heard of. It’s obvious that everyone has their own preferences and favorites.

In short, the web and using it for easy communication has become fraught with fragmentation and walls that often make communicating online far more difficult than it should be. Wouldn’t it be better if you had a single website that represented you online and through which you could easily communicate with everyone?

By analogy consider the telephone system which, just like the internet, consists of wires and hardware to access the network. Every user on the network has their own phone and phone number. What would it be like if AT&T users could only speak to other AT&T users and needed another separate phone, account, and phone number to speak to friends and family on Verizon and yet another to talk to friends on Sprint? To a great extent, this is what the internet has evolved to become with monopolistic, for-profit, corporate services like Facebook/Instagram, Twitter, LinkedIn, and all the rest.

Is there a better and more robust solution than these multitudes of social media sites which all come with their own onerous terms of service, limitations on your creativity, reach, ownership, and control of your online identity?

A growing number of people on the web are sure there is and they’re working together in an open yet coordinated way to improve the democratized nature of the decentralized internet. This movement is known as the IndieWeb.

Purpose of IndieWeb

The purpose of the IndieWeb movement is to help put you in control of your web presence, allow you a more true sense of ownership of your content, and to allow you to be better connected to your friends, family, colleagues, and communities. By first owning your own domain name and having your own personal website, the IndieWeb aims to help facilitate the following:

You are in Control

You can post anything you want, in any format you want, with no one monitoring you. In addition, you share simple readable links such as http://www.example.com/ideas. These links are permanent and will always work.

Control and Freedom

You should be able to exercise your freedom of speech and publish anything you want whenever you want. You should be able to set your own rules and own limits. You should be able to post content as long or short as you like with no pre-imposed limits or types whether it be text, photos, audio, or video. You should be able to have control over comments and protection against potential harassment, bullying, and online trolls.

Identity & Identity loss

Almost every social media site has a multi-page statement of their terms of service written in complicated legalese. More often that not, these terms are to protect them and not you. As a result people have found their accounts frozen, they’ve been shut out with no notice or warning, their identities have been reassigned, or their content simply disappears with little or even no notice. Often there is either no method of recourse, or it is difficult to communicate with these corporations and may take weeks or worse to recover one’s account and data, if at all.

Without care, one can become branded with the identity of the social media network of which they’re a part. If trolls overrun your social service then suddenly by association, you’ve become one too.

User Interface/User EXperience

You should have the ability to control how your site looks and works. Do you want a piece of functionality that one of your social network sites doesn’t have? Add it the way you want it. Create better navigation, better interactivity, better design to reflect your own identity instead of a corporation’s cookie-cutter idea of your identity. Since your data is yours you can add new and interesting pieces of functionality using that data instead of waiting on a social site to think about it and implement it for you. Chances are that unless millions will find it valuable or a company doesn’t think it will scale, most won’t build it, so don’t hold your breath.

Your content is yours

When you post something on the web, it should belong to you, not a corporation. Too many companies have gone out of business and lost all of their users’ data. By joining the IndieWeb, your content stays yours and in your control.

Greater reliability and protection against content loss

Social media is only about 11 years old, and one thing is certainly true: sites will go out of business, they will get acquired, they can and will disappear. When this happens, your data can disappear overnight without the ability to back it up or export it. A new corporation can take over and change the terms of service and do things with your data that you never intended. Content can accidentally or even willfully disappear without notice to you. In addition to the data, you can also lose contact with family, friends, and community members that also disappear without the service that connected you to them.

You can have greater control of site downtimes, server outages, maintenance, scalability issues, and database failures of silos attempting to solve massive scaling/engineering problems.

A better sense of ownership

Many in the IndieWeb community have found that they post more interesting and thoughtful pieces of content when they’re doing it on their own site rather than the “throw away” content they used to post to sites like Twitter. They feel a greater sense of responsibility and ownership in what they’re posting about and this can have a profound effect on the future of the internet and its level of civility.

Author centric

When you own your own website, other web sites see that it’s you personally sending traffic to their sites instead of a generic social site. You have the ability to edit content at any time or delete it if you like.

You also have:

  • greater choice of public vs. private posts and control of who your audience is;
  • the ability to fix URL links when they break or disappear;
  • no outside advertising on your site without your explicit permission;
  • no one monetizing you;
  • no censorship of your content;
  • no terms of service which can often co-op your work without notice for advertising or other use;
  • ownership and control of affiliate links to monetize your work if you choose.

 You are better connected

Your articles and status messages can go to all services, not just one, allowing you to engage with everyone regardless of their choice of platform. Even replies and likes on other services can come back to your site so they’re all in one place.

Since your content isn’t hidden behind the robots.txt of a silo service, you have much better search engine rankings and are more likely to be found, read, or have people interact with your content. If you choose, you can still syndicate your content to one or more social silos while still owning your content in the case that something happens to those silos. This allows you to continue to reach your friends, family, colleagues, and community who may have different ideas about where they prefer to interact online. Comments to and interactions with your content can come back to your original post to create a comprehensive conversation rather than have your conversation disjointed and spread over dozens of sites throughout the web.

How to be a part of the IndieWeb

Now that you’ve got a bit of an idea about what the IndieWeb movement is attempting to help people accomplish, how can you become a part of it and enjoy the benefits for yourself?

Own and use your own domain name

Fifteen or more years ago having your own domain wasn’t as easy or as inexpensive as it is now. There are hundreds and hundreds of domain registrars around the world that can register almost any domain name you can come up with for as little as 99 cents a year with the average closer to the $10-20 range depending on the name and the top level domain (.com, .org, .net, and .edu are examples of top level domains.)

For an extra $0-10 a month you can quickly purchase domain hosting so that when someone visits your fancy URL, it actually connects to a page on the internet. Whether that page is a single page of simple HTML with a line of text and a photo; a plug and play site like Wix or SquareSpace; a full blown professional open source content management system like WordPress or Drupal; a web site you build by hand using your own code; or it points to your Facebook or Twitter account page, you’ve just made a huge step toward better cementing your identity on the internet.

Once you own your own domain name, everything you post to the web will have a permalink URL which you can control. If you wish to change platforms or service providers you can relatively easily move all of your content and the permalinks along with it–much the same way you can move your cell phone number from one provider to another. People who visit your URLs will always be able to find you and your content.

Twitter account profile asking for your name, bio, location, and your personal domain name/URL online.

If nothing else, owning your own domain name will give you something useful to put into the ubiquitous field labeled “your website” that exists on literally every social media website out there. (Even they are subtly telling you that you should have your own domain name.)

Added bonus: even most inexpensive domain registrars and hosting services will give you free email for your domain so you can create a custom branded personal email address like susan@yourname.com. Even if you rely on G-mail or some other third party service for your email, it’s pretty easy to connect your own personal email address to your pre-existing account. It’ll make you look a lot more professional and will be far easier for your friends, family, and business colleagues to remember.

So you own your domain now?! Congratulations, you are officially a full-fledged member of the IndieWeb!

Own your data

Wait, it can’t be that simple can it? It is! But now that you’ve got your own website, it’s time to start using it to own your online identity and own your own content.

Next you may want to choose a content management system (CMS) in which to store and present your data. The IndieWeb has lists of projects which range from common services as simple as Tumblr and WordPress.com (both managed services with free hosting) to help in building your own site from the ground up in your programming language of choice. Which project you choose depends on your needs, desires for the future, and your abilities. There is something available for people of nearly every level of ability. Most domain registrars and internet host providers provide one or more means to quickly get up and running–just ask their customer service departments or see what they’ve got available online.

Most of these CMS solutions will give people a far bigger range of flexibility in terms of what they can write, record, and broadcast online. You don’t need to be limited to 140 characters if you choose not to be. Want to post more multi-media-based content with text, video, audio, and photos all at once? The online world can be your oyster and your social media platform no longer limits what is possible.

Further Steps

Ideally, what a lot of the IndieWeb developer community is rapidly building and iterating upon is an open and broadly distributeable way to make it easier for the everyday person to more easily own and operate all the functionality offered by the hundreds of social media websites without a lot of heavy and difficult-to-maintain overhead. A decade ago allowing Facebook to do everything for you may have been a simple “way out”, but now there are far more robust, diverse, and flexible solutions that aren’t as onerous. There are also newer open and easily supportable web protocols that make publishing and sharing your content far easier than before.

The first big piece most people enjoy implementing is writing their own content on their own site and syndicating it out to other services on the internet if they choose. Continuing to participate in your old siloed networks can help you stay connected to your pre-existing social networks, so you’re not leaving all your friends and family behind. Next, having all your replies/comments, likes, and other interactions come back from social silos to your own site as comments along with notifications is incredibly valuable. (These two processes are commonly known as Post On your Own Site, Syndicate Elsewhere (POSSE) and backfeed, and they can typically be done most easily with a free service like Brid.gy.)

Being able to write replies to articles or status updates on your own website and either @mentioning others as a means of notifying them is also very useful. The IndieWeb calls this universal implementation of @mentions that work across website boundaries Webmention and it’s built on an open and straightforward standard so that it can work with any website on the internet. (Remember the telephone analogy above? Now, thanks to Webmentions, everyone can be communicating on the same network.) As an example, imagine for a moment if you could @mention someone on Facebook from Twitter or vice-versa?! What if you could post a reply to a tweet on Twitter with your Facebook account?Using the Webmention spec, independent websites can easily do this now, though it may be quite a while before for-profit corporations support this simple protocol that is now a W3C recommendation.

With some of the basic building blocks out of the way, people tend to spread out a bit in the types of functionalities they’re looking for.  It may range from posting status updatespictures, or video to hosting your own podcast or  or having different user interfaces to post to your own site–Micropub is great for this–to being able to put events on your site and allowing people to RSVP to them easily. Wouldn’t it be nice if you could post an event on your own website and people could use Facebook to RSVP to it? My site allows this possibility. Yours could too.

Everyone’s desires and needs will be different. Work on what you find most interesting and useful first (the IndieWeb calls these itches). Make a list of what you use most often on your old social media silos or wish they had and work on that first. Check out the IndieWeb wiki to see how others have implemented it–there’s no need to reinvent the wheel in darkness. Hop into the IndieWeb chat (there are multiple ways of doing this and interacting) and ask questions. Document what you’ve done in the wiki to make it easier for those who come after you.

Personally, I’ve always just thought about what functions do I use most on social sites and then ask myself how I might be able to do that on my own site. There’s little out there that hasn’t been explored by the bigger community, so searching the wiki for those types of functionality and seeing how others managed it usually makes it far easier. Chatting with folks in the community while I’m working always helps to sharpen my thinking and make me aware of ideas and methods I may have never considered much less come up with on my own.

If you never RSVP for things online or host events, then obviously don’t start there. Do you post photos regularly? Maybe you “like” everything you see online. In my case, I was a heavy user of Goodreads, so I spent parts of the last year working on more easily bookmarking things I’d like to read, posting reading status updates, and keeping notes on what I read, as well as highlights, marginalia, and book reviews after I’d finished reading.

Guiding Philosophy

The IndieWeb effort is different in several ways from previous efforts and communities. In particular it values principles over project-centrism. Other efforts have assumed a monoculture of one project as the ultimate solution for everyone. IndieWeb prefers developing a plurality of projects–why not have the same diversity on the web as we do in real life?

The community prefers chat in combination with a wiki to communicate and document its process. Some may prefer email distribution lists, but why? Who likes to read and respond to long email threads where information is typically locked away from the group, ignored, and simply unread? Instead, we utilize a chat (which has multiple methods of access–plurality, remember?) to host searchable conversations after which the best portions are documented on the wiki to be easily searchable and discoverable to all.

In the early days of social media, many talked, emailed and chatted about what they’d like to see. Sadly not much was done about expanding on these ideas, particularly by companies that all had their own profit-driven motives. As a result, the IndieWeb movement values showing before telling. They prioritize development by encouraging people to scratch their own itches, creating what they want to have and use on their own sites, and then iterating on those pieces to improve and refine them. If you won’t use a feature on your own site, why bother to have it?

IndieWeb puts design first and foremost. Protocols & formats come second. They’d prefer to focus on good user experience and user interaction. Users selfdogfood prototypes on their own sites to create minimum necessary formats & protocols.

Perhaps most importantly, the IndieWeb is people-focused instead of project-focused. The community is rich and diverse and has regular in-person meetups as well as camps across the world where everyone is welcome. The IndieWeb community is inclusive and has a code-of-conduct.

Join the IndieWeb Community

Where do I go from here? You said community in there. Where can I find it? How can I interact, get help, or even contribute back?

Regardless of your level of expertise, there are a huge number of resources, events, and even people available to you in a variety of formats. Whether you choose to meet with friends in person at IndieWebCamps or at regularly scheduled Homebrew Website Club meetups or interact online at a nearly continuous worldwide chat (using either web chat, Slack, Matrix, or IRC) there are many means of getting help and interacting to suit your schedule and needs to help build the personal website you’ve always wanted.

Building the indie web is a continuous process. While attending an IndieWebCamp can be an incredibly inspiring and encouraging event, we need to carry on doing so for more than just a few days a year when we can meet up in real life. We can not only support one another; we can share the best way to do things online. As we discover new ways of doing things, we can document them and share them easily with each other and the growing community.

If you’ve made it this far, I invite you to join us, and get started building the internet you’ve always wanted by building your home on the web first.


Editor’s Note:
As of December 2017, the AltPlatform.org site which originally published this article has shut down. I’ve smartly kept a private archived copy of the original of this post here on my personal site and manually syndicated a copy of it to AltPlatform for just such a possibility. (Hooray for PASTA (Publish Anywhere, Save to (Private) Archive)!) As a result of the shutdown, I’m making the original public here.

If you wish, you can also read a copy of the original as it appeared on AltPlatform on the Internet Archive.

👓 Martin Landau, Actor Who Won an Oscar for ‘Ed Wood,’ Dies at 89 | New York Times

Read Martin Landau, Actor Who Won an Oscar for ‘Ed Wood,’ Dies at 89 by Anita Gates (New York Times)
Mr. Landau, who gained notoriety in the 1960s TV series “Mission: Impossible,” but then struggled to find work, enjoyed a career revival in film decades later.
I got to meet Mr. Landau several times around 1999-2000 and he was such a gentleman. I still watch North by Northwest at least once a year, and it’s nearly as much for his performance as anything. What a giant!

Reply to What the New Webmention and Annotation W3C Standards Mean for WordPress | WPMUDEV

Replied to What the New Webmention and Annotation W3C Standards Mean for WordPress
Commenting on blog posts and other website articles is a divisive topic in web circles. WPMU DEV has as many articles about dispensing with comments altogether as it does with fostering conversation through WordPress!
Michael, good job bringing some attention to these two new specs!

After having used Webmentions on my site for 2+ years, I think you (and the Trackbacks vs Pingbacks vs Webmentions for WordPress article) are heavily underselling their true value. Yes, in some sense they’re vaguely similar to pingbacks and trackbacks, but Webmentions have evolved them almost to the point that they’re now a different and far more useful beast.

I prefer to think of Webmentions as universal @mentions in a similar way to how Twitter, Facebook, Google+, Instagram, Medium and others have implemented their @mentions. The difference is that they work across website boundaries and prevent siloed conversations. Someone could use, for example, their Drupal site (with Webmentions enabled) and write (and also thereby own) their own comment while still allowing their comment to appear on the target/receiving website.

The nice part is that Webmentions go far beyond simple replies/comments. Webmentions can be used along with simple Microformats2 mark up to send other interactions from one site to another across the web. I can post likes, bookmarks, reads, watches, and even listens to my site and send those intents to the sites that I’m using them for. To a great extent, this allows you to use your own website just as you would any other social media silo (like Facebook or Twitter); the difference is that you’re no longer restrained to work within just one platform!

Another powerful piece that you’re missing is pulling in comments and interactions from some of the social services using Brid.gy. Brid.gy bootstraps the APIs of Facebook, Twitter, Instagram, Google+, and Flicker so that they send webmentions. Thus, I can syndicate a post from my WordPress site to Twitter or Facebook and people commenting in those places will be automatically sending their commentary to my original post. This way I don’t really need to use Facebook natively to interact anymore. The added bonus is that if these social sites get shut down or disappear, I’ve got a copy of the full conversation from other places across the web archived in one central location on my personal site!

To add some additional perspective to the value of Webmentions and what they can enable, imagine for a moment if both Facebook and Twitter supported Webmentions. If this were the case, then one could use their Facebook account to comment on a Tweet and similarly one could use their Twitter account to like a Facebook post or even retweet it! Webmentions literally break down the walls that are separating sites on the web.

For the full value of the W3C Webmention spec within WordPress, in addition to the Webmention plugin, I’d also highly recommend Semantic Linkbacks (to make comments and mentions look better on your WordPress site), Syndication Links, and configure Brid.gy. A lot of the basics are documented on the Indieweb wiki.

If it helps to make the entire story clearer and you’d like to try it out, here’s the link to my original reply to the article on my own site. I’ve syndicated that reply to Twitter and Facebook. Go to one of the syndicated copies and reply to it there within either Twitter/Facebook. Webmentions enable your replies to my Twitter/Facebook copies to come back to my original post as comments! And best of all these comments should look as if they were made directly on my site via the traditional comment box. Incidentally, they’ll also look like they should and absolutely nothing like the atrociousness of the old dinosaurs trackbacks and pingbacks.

My article The Facebook Algorithm Mom Problem hit on Hacker News this morning (a first for me)!

Sadly, due to some quirky bugs last week, I’d turned caching off for the first time in 3 years, so my server has tipped over. If you’re having problems reading it, here’s an archived version.

Note to self: Don’t read the comments.

The Facebook Algorithm Mom Problem is on Hacker News today.

Update:

👓 Creating an archive of my online writing, from 2002-2017 | Richard MacManus

Read Creating an archive of my online writing, from 2002-2017 by Richard MacManus (richardmacmanus.com)
I’ve just spent an inordinate amount of time creating an archive of all my past online writing work, in particular of the tech blog I founded ReadWriteWeb. I thought I’d outline my reasons for doing this, and why I ended up relying heavily on the Internet Archive instead of the original website sources.
Journalists, take note of how Richard MacManus created an online archive of his writing work!

I’m sure it took a tremendous amount of work given his long history of writing, but he’s now got a great archive as well as a nearly complete online portfolio of his work. If you haven’t done this or have just started out, here are some potentially useful resources to guide your thoughts.

I’m curious how others are doing this type of online archive. Feel free to share your methods.

The Facebook Algorithm Mom Problem

POSSE

For quite a while now, I’ve been publishing most of my content to my personal website first and syndicating copies of it to social media silos like Twitter, Instagram, Google+, and Facebook. Within the Indieweb community this process is known as POSSE an acronym for Post on your Own Site, Syndicate Elsewhere.

The Facebook Algorithm

Anecdotally most in social media have long known that doing this type of workflow causes your content to be treated like a second class citizen, particularly on Facebook which greatly prefers that users post to it manually or using one of its own apps rather than via API. [1][2][3][4] This means that the Facebook algorithm that decides how big an audience a piece of content receives, dings posts which aren’t posted manually within their system. Simply put, if you don’t post it manually within Facebook, not as many people are going to see it.

Generally I don’t care too much about this posting “tax” and happily use a plugin called Social Media Network Auto Poster (aka SNAP) to syndicate my content from my WordPress site to up to half a dozen social silos.

What I have been noticing over the past six or more months is an even more insidious tax being paid for posting to Facebook. I call it “The Facebook Algorithm Mom Problem”.

Here’s what’s happening

I write my content on my own personal site. I automatically syndicate it to Facebook. My mom, who seems to be on Facebook 24/7, immediately clicks “like” on the post. The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content–even if it’s obviously about theoretical math, a subject in which my mom has no interest or knowledge. (My mom has about 180 friends on Facebook; 45 of them overlap with mine and the vast majority of those are close family members).

The algorithm narrows the presentation of the content down to very close family. Then my mom’s sister sees it and clicks “like” moments later. Now Facebook’s algorithm has created a self-fulfilling prophesy and further narrows the audience of my post. As a result, my post gets no further exposure on Facebook other than perhaps five people–the circle of family that overlaps in all three of our social graphs. Naturally, none of these people love me enough to click “like” on random technical things I think are cool. I certainly couldn’t blame them for not liking these arcane topics, but shame on Facebook for torturing them for the exposure when I was originally targeting maybe 10 other colleagues to begin with.

This would all be okay if the actual content was what Facebook was predicting it was, but 99% of the time, it’s not the case. In general I tend to post about math, science, and other random technical subjects. I rarely post about closely personal things which are of great interest to my close family members. These kinds of things are ones which I would relay to them via phone or in person and not post about publicly.

Posts only a mother could love

I can post about arcane areas like Lie algebras or statistical thermodynamics, and my mom, because she’s my mom, will like all of it–whether or not she understands what I’m talking about or not. And isn’t this what moms do?! What they’re supposed to do? Of course it is!

mom-autolike (n.)–When a mother automatically clicks “like” on a piece of content posted to social media by one of their children, not because it has any inherent value, but simply because the content came from their child.

She’s my mom, she’s supposed to love me unconditionally this way!

The problem is: Facebook, despite the fact that they know she’s my mom, doesn’t take this fact into account in their algorithm.

What does this mean? It means either I quit posting to Facebook, or I game the system to prevent these mom-autolikes.

Preventing mom-autolikes

I’ve been experimenting. But how?

Facebook allows users to specifically target their audience in a highly granular fashion from the entire public to one’s circle of “friends” all the way down to even one or two specific people. Even better, they’ll let you target pre-defined circles of friends and even exclude specific people. So this is typically what I’ve been doing to end-around my Facebook Algorithm Mom problem. I have my site up set to post to either “Friends except mom” or “Public except mom”. (Sometimes I exclude my aunt just for good measure.) This means that my mom now can’t see my posts when I publish them!

Facebook will let you carefully and almost surgically define who can see your posts.

What a horrible son

Don’t jump the gun too quickly there Bubbe! I come back at the end of the day after the algorithm has run its course and my post has foreseeably reached all of the audience it’s likely to get. At that point, I change the audience of the post to completely “Public”.

You’ll never guess what happens next…

Yup. My mom “likes” it!

I love you mom. Thanks for all your unconditional love and support!!

Even better, I’m happy to report that generally the intended audience which I wanted to see the post actually sees it. Mom just gets to see it a bit later.

Dear Facebook Engineering

Could you fix this algorithm problem please? I’m sure I’m not the only son or daughter to suffer from it.

Have you noticed this problem yourself? I’d love to hear from others who’ve seen a similar effect and love their mothers (or other close loved ones) enough to not cut them out of their Facebook lives.

References

[1]
R. Tippens, “Drop the Autobot: Manual Posting to Facebook Outperforms Automated,” ReadWrite, 01-Aug-2011. [Online]. Available: https://readwrite.com/2011/08/01/manually_posting_to_facebook_significantly_outperf/. [Accessed: 11-Jul-2017]
[2]
“How to Increase Your Traffic from Facebook by 650% in 5 Seconds,” WPMUDEV, 02-Aug-2011. [Online]. Available: https://premium.wpmudev.org/blog/how-to-increase-your-traffic-from-facebook-by-650-in-5-seconds/. [Accessed: 11-Jul-2017]
[3]
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