Category: Food

Bush’s Baked Beans: The Vegetable Kids Love!??!

This afternoon on the Food Network, I saw this surprising and shocking commercial:

https://www.youtube.com/watch?v=-HyH5v_WCj4

I was so surprised that I actually had to rewind and rewatch it to make sure I’d actually heard it correctly.

Given the casting and the bright cinematography reminiscent of a Saturday Night Live skit (particularly with the talented and heavily underrated Evan Arnold), I was hoping to have a nice little laugh, but I was stunned by the tag line at the end. And no, I’m not talking about the advertising agency’s designated tagline “Booyah!”, which cleverly buries the lede; I’m talking about the tagline they designed to be remembered and the one which threw me: “Bush’s Baked Beans: The Vegetable Kids Love.”

While technically correct in so many of the wrong ways based on the USDA’s definition of vegetables, this commercial and its definition of vegetable belies the spirit in which the vast majority of American viewers are going to view and understand it. (And I’ll freely admit that at any given time, I’ve got up to two quarts of cooked beans in my refrigerator and a massive 25 pound bag of dried beans in the larder.)

I’ll at least give them credit that the dish served in the commercial did feature chicken as the protein, which by the USDA guidelines then pushes the beans into the “vegetable” column rather than the protein column in this meal. And I’ll further credit them that the serving sizes are almost reasonable for children of this age, though I suspect that from a commercial production standpoint, the small servings were more a function of trying to better feature the beans on the plate. However, if this is a balanced dinner, I’m guessing that the children aren’t getting their USDA RDA for “true” vegetables and fruit and are drastically overdosing on protein.

Fortunately, this commercial isn’t as egregious as Cheetos suggesting that they’re part of the vegetable food group because they’re made out of corn byproduct (incidentally, they have a pitiful Overall Nutritional Quality Index of 4!), but it does leave us on the terribly slippery slope that probably isn’t helping the overall American diet.

Beans and peas are the mature forms of legumes. They include kidney beans, pinto beans, black beans, lima beans, black-eyed peas, garbanzo beans (chickpeas), split peas and lentils. They are available in dry, canned, and frozen forms. These foods are excellent sources of plant protein, and also provide other nutrients such as iron and zinc. They are similar to meats, poultry, and fish in their contribution of these nutrients. Therefore, they are considered part of the Protein Foods Group. Many people consider beans and peas as vegetarian alternatives for meat. However, they are also considered part of the Vegetable Group because they are excellent sources of dietary fiber and nutrients such as folate and potassium. These nutrients, which are often low in the diet of many Americans, are also found in other vegetables.

 

Because of their high nutrient content, consuming beans and peas is recommended for everyone, including people who also eat meat, poultry, and fish regularly. The USDA Food Patterns classify beans and peas as a subgroup of the Vegetable Group. The USDA Food Patterns also indicate that beans and peas may be counted as part of the Protein Foods Group. Individuals can count beans and peas as either a vegetable or a protein food.

–Source Beans and peas are unique foods | USDA ChooseMyPlate.gov

For more information on beans, I’ll recommend the following more reliable resources:

Eugenia Cheng, author of How to Bake Pi, on Colbert Tonight

Earlier this year, I read Eugenia Cheng’s brilliant book How to Bake Pi: An Edible Exploration of the Mathematics of Mathematics. Tonight she’s appearing (along with Daniel Craig apparently) on the The Late Show with Stephen Colbert. I encourage everyone to watch it and read her book when they get the chance.

How-to-bake-pi

You can also read more about her appearance from Category Theorist John Carlos Baez here: Cakes, Custard, Categories and Colbert | The n-Category Café

My brief review of her book on GoodReads.com:

How to Bake Pi: An Edible Exploration of the Mathematics of MathematicsHow to Bake Pi: An Edible Exploration of the Mathematics of Mathematics by Eugenia Cheng
My rating: 4 of 5 stars

While most of the book is material I’ve known for a long time, it’s very well structured and presented in a clean and clear manner. Though a small portion is about category theory and gives some of the “flavor” of the subject, the majority is about how abstract mathematics works in general.

I’d recommend this to anyone who wants to have a clear picture of what mathematics really is or how it should be properly thought about and practiced (hint: it’s not the pablum you memorized in high school or even in calculus or linear algebra). Many books talk about the beauty of math, while this one actually makes steps towards actually showing the reader how to appreciate that beauty.

Like many popular books about math, this one actually has very little that goes beyond the 5th grade level, but in examples that are very helpfully illuminating given their elementary nature. The extended food metaphors and recipes throughout the book fit in wonderfully with the abstract nature of math – perhaps this is why I love cooking so much myself.

I wish I’d read this book in high school to have a better picture of the forest of mathematics.

More thoughts to come…

Identifying Food Fraud | University of East Anglia

Two of my favorite topics: Food and Science!

The University of East Anglia in the UK in association with the Institute of Food Research is offering a free four week course Identifying Food Fraud.  It’s an introduction to modern analytical science techniques and how they can be used to uncover food fraud.

Identifying Food Fraud

I know many people who could identify a fake Louis Vuitton (LVMH) purse, a knock off Christian Louboutin, or a sham Rolex, but who simultaneously are overly religious about their food brands and topics like organic food and couldn’t similarly identify the fakes they’re eating because of fraud in food labeling and misdirection and legerdemain within the food supply chain.  Finally there’s a course to help everyone become smarter consumers.

The food industry is one of the most important commercial sectors in the world. Everyone uses it, but how many people abuse it? As we witness the increasing globalisation of the supply chain, a growing challenge is verifying the questionable identity of raw materials in the food we eat.

In this course we will look at topical issues concerning ‘food fraud’ and explore ways in which analytical chemistry can help in its identification and prevention. We’ll share fascinating examples, such as the history of white bread and a surprising ingredient once found in bitter beer.

The University of East Anglia has joined forces with the world-renowned Institute of Food Research (IFR) to bring you this unique course. You’ll be led by Kate Kemsley, a specialist in the use of advanced instrumentation for measuring the chemical composition of food materials. Course content is linked with UEA’s MChem postgraduate programme, which supports final-year students’ practical research projects in this area of science.

Source: Identifying Food Fraud – UEA (University of East Anglia)

For those interested the course starts on October 26, 2015.