I got myself
- a Nahum 1:7
- a Revelation 3:20 with cheese
- two Proverbs 24:16s
- two John 3:16s
- and a Chocolate Proverbs 3:5.
“What?!” you ask. “I’m all too aware of In-N-Out’s ‘Secret menu’ and have heard of a 4×4 and even a mythical 20×20, but what is a Nahum 1:7?!”
In-N-Out aficionados have probably noticed that the company prints references to Bible verses with just the book, chapter, and verse on their burger wrappers, fry containers, and on the bottom of their cups, so why not order this way as well?
For those not in-the-know, here’s the “translation” to help make your next meal more religious than it already was:
Products and Bible Verses
Burger and cheeseburger wrappers:
I’ll note a few interesting things:
- The verse for the hamburger is about dining together with others – this is always important.
- If you substitute the product the wrappers contain for the words “Lord,” “God,” and “Son,” there is certain sense of poetic verisimilitude in the new verses: their shakes apparently have a heavenly thickness, the double-double sounds like it will fill you up, and the sugary sodas will give you everlasting life. I wonder what would happen if we transubstantiated a hamburger bun?
Animal Style Anyone?
Now if only there were a special chapter and verse for getting my burger “animal style!”
Genesis 7:2 perhaps?
This might be far preferable to Exodus 22:19:
But let’s be honest, with all the fat, salt, sugar, and cholesterol in a good-ol’ traditional #1, I’m going to die sooner than later whether it comes animal style or not.
I’m curious how many In-N-Out employees know their product so well that they can take orders this way?
Fast Food in America
America is well known for its fast food culture. So well known, in fact, that it may only be second to its best-in-class health care, phenomenal education system, and overall can-do attitude. Rarely does a day go by without one seeing or hearing a few disparaging words from the mainstream media about what we choose to put into our mouths and whether those items become lodged permanently in some cases. A Google search begun with the first letters “ob…” immediately has Google guessing what we want and prompts a potential search not just for “obesity” but for the very specific phrase “obesity in America”§ and the resultant search displays just under 73 million results in about half a second.
Our obsession with fast food is legendary. Books are written about the subject, movies are made†, and we support a multi-billion dollar fast food industry. But how much time do we individually spend really thinking about what we’re doing? The answer hinges on one of our favorite pastimes and is one in which the root of our obesity problem sprouts: “laziness.” (For those incapable of doing the work of thinking for themselves and who just want the quick answer to the previous question given to them, it’s: “none”.)
“Americanizing” your Fast Food Experience with Some Simple Engineering
Given that we love our fast food so much that we can’t even be bothered with thinking about it for a few minutes (otherwise how does a book entitled Wheat Belly become a best seller and major fad?), I’m always surprised that the simple engineering concept which follows isn’t more widely known. If it were, it would be right at home in our gourmand, “have-it-your-way, right-away” culture.
The simple idea follows:
In some fast food restaurants (think Burger King and In-n-Out), instead of (or in addition to) the ubiquitous ketchup packet, they allow you to fill your own container with the condiment of your choice. But what container do they provide you with? Obviously, in keeping with the assembly line beauty and grace of our ultra-modern food manufacturing empire and our disposable home furnishings industry, it’s something simple, something very cheap, and something immediately disposable: the small paper cup! (Even legal departments could get behind this one – as long as the industry wasn’t putting any hot beverages into it, and, in part, because the patent protection had expired.)
But it’s no ordinary paper cup! It’s an honest-to-goodness feat of American ingenuity and engineering design! (At least from a time when America had those things – you remember… way back before we gave them up for the improved qualities like laziness and obesity. And everyone knows the American engineering motto: “Quality is Job #1!”)
This high quality paper cup has pleats! And with a small bit of pulling around the edges of the cup, it opens right up – or “blooms” if you will.
In this process, the top edge of the cup comes down just a tad, but in exchange, the sides expand out toward the horizon in glorious near-infinite beauty. This simple effect allows one to put a significantly larger quantity of ketchup into it–particularly because the ketchup has such a high viscosity! (While I’m thinking about it has anyone considered liquefying ketchup so we could just drink it out of our big gulp cups? Maybe a French fry shake with ketchup blended in to make things easier all around?)
The Benefits of our Engineering Trick
“But it takes so much time and energy to expand out the sides of my cheap paper cup! Why should I bother?”
I know many of you are asking yourself this question because in a rapidly evolving and improving society it’s often the dichotomy of American life to maintain the status quo. This simple expansion procedure allows you the following clear benefits:
- You can put a lot more ketchup onto your plate and therefore ultimately into your gullet. Besides, everyone in America knows “Bigger is Better!” right? Why fill up two or three of these small cups, when one big expanded one will do? Or better yet, three big ones! (Let’s not forget our gourmand cultural heritage.)
- It makes it easier to carry a lot more ketchup in fewer trips from the condiment bar to your table. American pride in concepts like capitalism and increased efficiency at all costs dictates that we take fewer trips. The reduced amount of exercise is also a positive side-benefit here.
- It makes ketchup easier to share. (I know this sharing concept is antithetical to the current American ethos, but maybe someone from one of those poor countries outside of America might be reading this? Maybe it’s a strong enough idea to quell the strife in Ukraine right now?) No more approaching the cup at excessively steep angles to get your fries into it. Now you can approach from a lower angle with your fat fist-full-of-fries and still hit your target.
- Not only can you now dunk your fries, but you can actually dunk your majestic hamburger! Why waste time trying to open up that ketchup packet and squeeze some on while you’re making the effort to balance your heavy burger in your other hand? Just smash it into the ketchup and then smash it into your face! “Yipee-ki-yay Mother French Fry!”
- Those suffering from diabetic retinopathy, glaucoma, and cataracts no longer have to worry about being able to get their French fry into such a tiny paper cup anymore, the size of the target is now bigger by almost an order of magnitude.
- Use of these paper cups helps to support the American paper goods industry which churns out highly recyclable products which also have the benefit of being Green and therefore unquestioningly good for the environment. No one knows what those alternate ketchup packets are manufactured from or if they’re recyclable or not. Some fabricated laboratory studies indicate some of those packets may have heavy metals in them, which we all know are mined/sourced primarily in China.
- And perhaps best of all, in the true spirit of America largess – there’s huge return for a very little effort! Everyone is looking for a get-rich-quick-scheme which doesn’t involve actual work, right? This is the closest you’re likely to come to it, and my friends who know a thing or two about the second law of thermodynamics agree. In fact, it might even qualify for the ethereal and long-fabled “free lunch” because, hey, most restaurants aren’t going to charge you for condiments are they?
Ketchup and the Economy
I have a deep, abiding suspicion that far too many Americans haven’t been taking advantage of these pleats in their condiment cups, and that, in fact, the marginal utility lost in manufacturing the extra unused paper when this isn’t done is very likely the root cause of the world economic crisis which began in 2008.♦ The plummeting American efficiency numbers just weighed too heavily on our economy, but that’s a longer and more analytical story than I have space or phony facts to back up with here. (If you’re a talking head political pundit on a major cable news network, call my publicist and let’s talk.) Needless to say, if we can work this simple trick into the second grade core curriculum, I think our long term efficiency numbers will perk up and the savings realized could mean saving the beleaguered Social Security program until at least 2079.‡
♦ Former Federal Reserve Chairman Alan Greenspan admits almost as much in his book The Map and the Territory: Risk, Human Nature, and the Future of Forecasting (Penguin Press, 2013) where he indicates real estate as a leading cause of the downturn. Each of these condiment cups has a square inch of space hiding in its pleats and when multiplied over tens of thousands of cups per fast food location multiplied by thousands of fast food locations in any given year it becomes a lot of real estate rapidly, and the effect can become crippling.
‡ This also reminds me of a treatise I was reading last week called a Modest Proposal written by a political hack/wannabe writer named Swift. It wasn’t the sharpest thing I’ve heard recently, but with a few tweaks, I think his idea could make a huge dent in third world hunger and poverty and speed us along towards the goal of realizing Soylent Green in the marketplace.
Designer/Artist William Morris once said, “Have nothing in your house that you do not know to be useful, or believe to be beautiful.” My Zojirushi stainless steel mug is one of the few things I’ve ever owned that I feel truly meets both of these criteria.
The design, materials, manufacturing and workmanship of the mug are nothing short of outstanding; the aesthetics and heft in the hand are truly fantastic. I really could not want for more out of such a product. I love looking at it, I love holding it, and I love using it.
I hope one day to come back and write a review worthy of how truly great this travel mug is, but for now, suffice it to say that I’m in love. I spent a LOT of time reading reviews on Amazon and elsewhere, and searching stores and vendors to find the best thermos/mug on the planet and settled on this one. Not only is it easy and intuitive to take completely apart and wash thoroughly (too many I’ve come across are impossible to take apart and clean properly, if at all), but it seals completely and doesn’t spill.
Even better it keeps my beverages piping hot or cold for far longer than I wish it would. There have been days that I’ve filled it with hot coffee or tea and come back several times to drink it hoping that it had cooled a bit only to find it still too hot to consume. After several rounds with this over an eight hour span, I finally opened it up and put in some ice so I could finally drink my coffee. Now I often just leave the cap open (or off) to let it cool a bit more quickly, although even this is a fairly slow process. Now I try to put my beverages in at the temperature I want to drink them knowing that that’s generally the temperature they’ll be when I get around to drinking them.
I love the fact that the cap is designed with a two stage opening mechanism (which probably won’t be noticed by most users because it’s so subtle). One pushes the button and the top opens just a few millimeters. Then letting go of the button allows the top to spring back and click neatly into place so that it doesn’t fall forward and bonk one on the nose when attempting to take a drink.
When I first came across it, I will admit I was a bit reticent at it’s relatively high price (particularly in comparison with cheaper mugs on the market, many of which I’ve tried and been highly disappointed with), but the Zojirushi is certainly worth ever penny; I would not hesitate for a moment to buy more of these.
As a small aside, I will mention that due to physics and the design of the mug that it can occasionally leak a bit when filled with carbonated beverages and then shaken. Doing this creates additional interior pressure that pushes up the internal seal mechanism on the cap that allows a small amount of liquid to escape. Beyond this small category of fluids, which I infrequently use with the mug (and I’m sure others probably won’t either), it has been absolutely airtight and worry-free.
My rating: 3 of 5 stars
I ran across this at random and picked it up on a whim as I often do with books about concocting drinks–particularly having recently picked up a SodaStream machine for fashioning my own seltzer and sodas at the beginning of the new year. Certainly with some lovely photographs it does a reasonable job of harkening back to an older time. There are a handful of small asides and historical facts – though not nearly enough in my mind and it could have included some photos of early and mid-century soda fountains for all its talk about them. The real star of the book has to be the litany of recipes of which I’ll begin trying a few (and hopefully posting up reviews of those over time.)
I’d put this book in a similar league with my all-time favorite Charles Schumann‘s American Bar: The Artistry of Mixing Drinks which is dense with some great information and recipes for the bartender. This book isn’t quite as “hard core” as Schumann’s, but seems to come pretty close to his rigor for the art of mixology. I read an e-book version, which was generally passable, but I would likely have given it 4 stars had I read what I’m sure is a richer experience in print.
I’ve read a fair amount about acrylamide in the past two years following the news that just about anything cooked or fried has small trace amounts of the substance, so I know there’s not too much to be worried about. The biggest “scare” was apparently over french fries–particularly those served at fast food restaurants. Apparently after the scare blew over the general public – the subject just didn’t seem to catch any traction aside from a few snippets in the mainstream press–Starbucks has decided to get out ahead of this “non-issue” just in case. (I will admit that the State of California has actually sued and won against major corporations under the Safe Drinking Water and Toxic Enforcement Act of 1986, Health and Safety Code section 25249.6, also known as “Proposition 65,” that businesses must provide persons with a “clear and reasonable warning” before exposing individuals to these chemicals which includes acrylamide.)
As an aside, I will mention that placing the warning on the condiments counter which I visit only after I’ve made my purchase seems a bit after-the-fact – it would have done me more good in front of the cash register. For the ambulance chasers, this is probably great “grounds”–pun intended–for a major class action.
While I laud their savvy general counsel, do we really need this type of notice in our lives? Humankind has been living with acrylamide cancer risk since the dawn of the Holocene when man first learned to use fire to cook, is there any reason to worry about it now?
I’m reminded of Jared Diamond’s book The World Until Yesterday and some of the things that primitive societies simply learn to live with, but which our overly litigious society just can’t seem to deal with logically. Simple things didn’t fool primitive societies like: don’t sleep under trees that look like they are dead or possibly rotting–just in case the tree falls over and kills you in the night while you’re sleeping. Yet somehow some of us need additional warnings about our coffee from McDonald’s being served hot or cautions not to operate our toasters in the bathtub.
Next I fear that we’ll discover we need signs telling us that pinecones might fall out of pine trees.
I sure hope that Henny Penny copyrighted, registered, and patented everything about the concept of “The Sky is Falling” as I’m sure it’ll have made her the richest chicken in the world.
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