Further to the points I made in "Self-hosted microblogging - where does it fit?" I've been having more thoughts on how best to use Micro.blog and fit it into my own online ecosystem.
This reminded me of something which I can only call one of the most hurtful diagrams I saw in the early days Web 2.0 and the so-called social web. It was from an article from May 16, 2009, entitled Know and Master Your Social Media Flow by Louis Gray, a well-known blogger who later joined Google almost two years later to promote Google+.
Here’s a rough facsimile of the diagram as it appeared on his blog (and on several syndicated copies around the web):
His post and this particular diagram were what many were experimenting with at the time, and certainly inspired others to do the same. I know it influenced me a bit, though I always felt it wasn’t quite doing the right thing.
Sadly these diagrams all managed to completely miss the mark. Perhaps it was because everyone was so focused on the shiny new idea of “social” or that toys like Twitter, Facebook, FriendFeed, and thousands of others which have now died and gone away were so engaging.
The sad part in searching for new ways to interact was that the most important piece of the puzzle is right there in his original diagram. No, it’s not the sorely missed FriendFeed service represented by the logo in the middle, which has the largest number of arrows pointing into or out of it. It’s not Facebook or Twitter, the companies which now have multi-billion dollar valuations. It’s not even the bright orange icon representing RSS, which many say has been killed–in part because Facebook and Twitter don’t support it anymore. The answer: It’s the two letters LG which represent Louis Gray’s own personal website/blog.
Sadly bloggers, and thousands upon thousands of developers, lost their focus in the years between 2007 and 2009 and the world is much worse off as a result. Instead of focusing on some of the great groundwork that already existed at the time in the blogging space, developers built separate stand-alone massive walled gardens, which while seemingly democratizing the world, also locked their users into silos of content and turned those users into the actual product to monetize them. (Perhaps this is the real version of Soylent Green?) Most people on the internet are now sharecropping for one or more multi-billion dollar companies without thinking about it. Our constant social media addiction now has us catering to the least common denominator, unwittingly promoting “fake news”, making us slower and less thoughtful, and it’s also managing to slowly murder thoughtful and well-researched journalism. Like sugar, fat, and salt, we’re genetically programmed to be addicted, and just like the effect they have on us, we’re slowly dying as a result.
The new diagram for 2017
Fortunately, unlike for salt, fat, and sugar, we don’t need to rely on simple restraint, the diet of the week, or snakeoil to fix the problem. We can do what Louis Gray should have done long ago: put ourselves, our identities, and our web presences at the center of the diagram and, if necessary, draw any and ALL of the arrows pointing out of our own sites. Facebook, Twitter, Instagram, LinkedIn, FourSquare/Swarm, etc. can all still be there on our diagrams, but the arrows pointing to them should all originate from our own site. Any arrows starting with those same social networks should ALL point (only) back to our sites.
This is how I always wanted my online diagram to look:
How can I do this?
In the past few years, slowly, but surely, I’ve managed to use my own website to create my diagram just like this. Now you can too.
A handful of bright engineers have created some open standards that more easily allow for any website to talk to or reply to any other website. Back in January a new W3C recommendation was made for a specification called Webmention. By supporting outgoing webmentions, one’s website can put a link to another site’s page or post in it and that URL serves the same function as an @mention on services like Twitter, Facebook, Medium, Google+, Instagram, etc. The difference here is that these mentions aren’t stuck inside a walled garden anymore, they can reach outside and notify anyone anywhere on the web that they’ve been mentioned. Further, it’s easy for these mentions to be received by a site and be posted as comments on that mentioned page. Because the spec is open and not controlled by a third party corporation, anyone anywhere can use it.
What does this mean? It means I can post to my own site and if you want to write a comment, bookmark it, like it, or almost anything else, you post that to your own website and mine has the option of receiving it and displaying it. Why write your well thought out reply on my blog in hopes that it always lives there when you can own your own copy that, though I can delete from my site, doesn’t make it go away from yours. This gives me control and agency over my own platform and it gives you ownership and agency over yours.
Where can I get it?
Impatient and can’t wait? Get started here.
More and more platforms are beginning to support this open protocol, so chances are it may already be available to you. If you’re using an open source platform like WordPress.org, you can download a plugin and click “activate”. If you want to take few additional steps to customize it there’s some additional documentation and help. Other CMSes like Known have it built in right out of the box. Check here to see if your CMS or platform is supported. Don’t see your platform listed? Reach out to the developers or company and ask them to support it.
If you’re a developer and have the ability, you can easily build it right into your own CMS or platform of choice (with many pre-existing examples to model off if you need them) and there are lots of tools and test suites built which will let you test your set up.
If you need help, there are people all over the world who have already implemented it who can help you out. Just join the indieweb in your favorite chat client option.
Some parting thoughts
Let’s go back to Louis Gray’s blog and check on something. (Note that my intention isn’t to pick on or shame Mr. Gray at all as he’s done some excellent work over the years and I admire it a lot, he just serves as a good public example, particularly as he was recruited into Google to promote and launch G+.)
If you look at his number of posts over time (in the right sidebar of his homepage), you’ll see he was averaging about 500+ posts a year until about the time of his diagram. That number then drops off precipitously to 7 and 5 in 2015 and 2016 respectively!! While life has its vagaries and he’s changed jobs and got kids, I seriously doubt the massive fall off in posts to his blog was because he quit interacting online. I’ll bet he just moved all of that content and all of his value into other services which he doesn’t really own and doesn’t have direct control over.
One might think that after the demise of FriendFeed (the cog at the center of his online presence) not to mention all the other services that have also disappeared, he would have learned his lesson. Even browsing back into his Twitter archive becomes a useless exercise because the vast majority of the links on his tweets are dead and no longer resolve because the services that made them died ignominious deaths. If he had done it all on his own website, I almost guarantee they’d still resolve today and all of that time he spent making them would be making the world a richer and brighter place today. I spent more than twenty minutes or so doing a variety of complicated searches to even dig up the original post (whose original URL had moved in the erstwhile) much less the original diagram which isn’t even linked to the new URL’s post.
A stray news tip led to the discovery that Paul Manafort, Donald Trump’s former campaign chairman, owns a brownstone in Carroll Gardens, Brooklyn.
Reading an article from 1999 caused me to consider how not owning your own content leads to a loss of more than just the content itself.
“In order to expand audience awareness and redefine Possible, there have to be places where these new capabilities exist; and lacking a client willing to take the chance that the audience will be equipped to do so, we need to provide the environment so the audience equips itself and creates that demand to use newer standards. I propose, therefore, that the environment already exists and it lives in the collective personal sites that don’t give a damn about return on investment.”
– Lance Arthur Redefining Possible January 22, 1999
Personal sites, our blogs, these were once our playgrounds. My own site was the first place I added rollover images, CSS for fonts, tried out a “table free” design. I wrote about the web, surrounded by my own experiments with the web. We all did, and it was only in reading those words from 1999 that I realised there was more to owning your own content than simply not publishing your words elsewhere.
As we move our code to CodePen, our writing to Medium, our photographs to Instagram we don’t just run the risk of losing that content and the associated metadata if those services vanish. We also lose our own place to experiment and add personality to that content, in the context of our own home on the web.
I had already decided to bring my content back home in 2017, but I’d also like to think about this idea of using my own site to better demonstrate and play with the new technologies I write about. It’s more than just the words.
I'm frustrated right now. I've been looking for someone to write about a technology that tons of people have no doubt used and am coming up short. Really, this is my own fault, because I was hoping I'd find someone who wasn't a white male to address the topic. There's nothing wrong with a white male addressing the topic, but I've been recommending a lot of white males to write about technologies and I was hoping to put my money where my mouth is in terms of my hopes for the diversity of the field in which I work.
I checked a bunch of related repos on GitHub and found that the maintainers were white guys and the committers were white guys and the people filing issues were white guys. So I checked the Following lists of related Twitter accounts and found.. more white guys. The few women I found either didn't blog or had Tumblrs full of inspirational quotes and cupcake photos and shit. (Which is fine. But not what I happened to be looking for an expert on.)
And so this is how I became frustrated, because I don't want to hit up people I know over and over again, and I need a way to know people are interested in and knowledgeable about certain topics, and the internet was giving me fuck-all.
Which brings me to the subject of this post, which is that you, developer in an underrepresented group who hopefully received this link somehow through the magical machinations of social media, should be blogging more. I need you to blog more. Little future developers who look or act or dress or think like you need you to blog more. Your slightly confused and defensive developer community needs you to blog more. Please please please please. And if you are like, "I give zero fucks about what those people need, I need to get off work at six and build charming birdhouses or customize my bicycle or something," the best part is giving zero fucks is totally fine.
See, if you were an ambitious type, you wouldn't need me to prevail upon you to blog more. You would be doing that and speaking at conferences and merrily on your way to becoming the next Marissa Mayer and that would be just fine for everyone. But there are a lot more not-Marissa-Mayers in the world than there are Marissa Mayers and those people need representation, lest we get it into our obsessive little developer heads that if you are not constantly being the very best at everything you should just go home. We need blog posts that aren't about big fluffy TED topics like programmer diversity and are instead about that fucking stubborn and reprehensible bug you spent five hours on today because you couldn't find a goddamned thing on StackOverflow.
What's in a blog? "What's in a name? That which we call a rose By any other name would smell as sweet." - Romeo and Juliet Late last night I got into a… - Mike Elgan - Google+
Invariably the blog’s author has a generic avatar (blech!) instead of a nice, warm and humanizing photo of their lovely face.
Or, perhaps, as a user, you’ve always wondered how some people qualified to have their photo included with their comment while you were left as an anonymous looking “mystery person” or a randomized identicon, monster, or even an 8-bit pixelated blob? The secret the others know will be revealed momentarily.
Which would you prefer?
Somehow, knowing how to replace that dreadful randomized block with an actual photo is too hard or too complicated. Why? In part, it’s because WordPress separated out this functionality as a decentralized service called Gravatar, which stands for Globally Recognized Avatar. In some sense this is an awesome idea because then people everywhere (and not just on WordPress) can use the Gravatar service to change their photo across thousands of websites at once. Unfortunately it’s not always clear that one needs to add their name, email address, and photo to Gravatar in order for the avatars to be populated properly on WordPress related sites.
(Suggestion for WordPress: Maybe the UI within the user account section could include a line about Gravatars?)
So instead of trying to write out the details for the third time this week, I thought I’d write it once here with a bit more detail and then point people to it for the future.
Another quick example
Can you guess which user is the blog’s author in the screencapture?
The correct answer is Anand Sarwate, the second commenter in the list. While Anand’s avatar seems almost custom made for a blog on randomness and information theory, it would be more inviting if he used a photo instead.
How to fix the default avatar problem
What is Gravatar?
Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. Avatars help identify your posts on blogs and web forums, so why not on any site?
Need some additional motivation? Watch this short video:
Step 1: Get a Gravatar Account
If you’ve already got a WordPress.com account, this step is easy. Because the same corporate parent built both WordPress and Gravatar, if you have an account on one, you automattically have an account on the other which uses the same login information. You just need to log into Gravatar.com with your WordPress username and password.
If you don’t have a WordPress.com account or even a blog, but just want your photo to show up when you comment on WordPress and other Gravatar enabled blogs, then just sign up for an account at Gravatar.com. When you comment on a blog, it’ll ask for your email address and it will use that to pull in the photo to which it’s linked.
Step 2: Add an email address
Log into your Gravatar account. Choose an email address you want to modify: you’ll have at least the default you signed up with or you can add additional email addresses.
Step 3: Add a photo to go with that email address
Upload as many photos as you’d like into the account. Then for each of the email addresses you’ve got, associate each one with at least one of your photos.
Example: In the commenters’ avatars shown above, Anand was almost there. He already had a Gravatar account, he just hadn’t added any photos.
Step 4: Fill out the rest of your social profile
Optionally you can additional social details like a short bio, your other social media presences, and even one or more websites or blogs that you own.
Step 5: Repeat
You can add as many emails and photos as you’d like. By linking different photos to different email addresses, you’ll be able to change your photo identity based on the email “key” you plug into sites later.
If you get tired of one photo, just upload another and make it the default photo for the email addresses you want it to change for. All sites using Gravatar will update your avatar for use in the future.
Step 6: Use your email address on your WordPress account
Now, go back to the user profile section on your blog, which is usually located at http://www.YOURSITE.com/wp-admin/users.php.
In the field for the email, input (one of) the email(s) you used in Gravatar that’s linked to a photo.
Don’t worry, the system won’t show your email and it will remain private–WordPress and Gravatar simply use it as a common “key” to serve up the right photo and metadata from Gravatar to the WordPress site.
Once you’ve clicked save, your new avatar should show up in the list of users. More importantly it’ll now show up in all of the WordPress elements (like most author bio blocks and in comments) that appear on your site.
WordPress themes need to be Gravatar enabled to be able to use this functionality, but in practice, most of them do, particularly for comments sections. If yours isn’t, then you can usually add it with some simple code.
In the WordPress admin interface one can go to
Settings>>Discussion and enable
View people's profiles when you mouse over their Gravatars under the heading “Gravatar Hovercards” to enable people to see more information about you and the commenters on your blog (presuming the comment section of your theme is Gravatar enabled.)
Some WordPress users often have several user accounts that they use to administer their site. One might have a secure administrator account they only use for updates and upgrades, another personal account (author/editor admin level account which uses their name) for authoring posts, and another (author/editor admin level) account for making admin notice posts or commenting as a generic moderator. In these cases, you need to make sure that each of these accounts has an email address with an an associated Gravatar account with the same email and the desired photo linked to it. (One Gravatar account with multiple emails/photos will usually suffice, though they could be different.)
Example: In Nate’s case above, we showed that his photo didn’t show in the author bio box, and it doesn’t show up in some comments, but it does show up in other comments on his blog. This is because he uses at least two different user accounts: one for authoring posts and another for commenting. The user account he uses for some commenting has a linked Gravatar account with email and photo and the other does not.
Want more information on how you can better own and manage your online identity? Visit IndieWeb.org: “
A people-focused alternative to the ‘corporate web’.”
To help beautify your web presence a bit, if you notice that your photo doesn’t show up in the author block or comments in your theme, you can (create and) use your WordPress.com username/password in an account on their sister site Gravatar.com. Uploading your preferred photo on Gravatar and linking it to an email will help to automatically populate your photo in both your site and other WordPress sites (in comments) across the web. To make it work on your site, just go to your user profile in your WordPress install and use the same email address in your user profile as your Gravatar account and the decentralized system will port your picture across automatically. If necessary, you can use multiple photos and multiple linked email addresses in your Gravatar account to vary your photos.
Does blogging need to be different than it was?
agree with John that blogs seemingly occupy a different space in online life today than they did a decade ago, but I won’t concede that, for me at least, most of it has moved to the social media silos.
I think the role of the blog is different than it was even just a couple of years ago. It’s not the sole outpost of an online life, although it can be an anchor, holding it in place. — John Scalzi
Why? About two years ago I began delving into the evolving movement known as IndieWeb, which has re-empowered me to take back my web presence and use my own blog/website as my primary online hub and identity. The tools I’ve found there allow me to not only post everything to my own site first and then syndicate it out to the social circles and sites I feel it might resonate with, but best of all, the majority of the activity (comments, likes, shares, etc.) on those sites boomerangs back to the comments on my own site! This gives me a better grasp on where others are interacting with my content, and I can interact along with them on the platforms that they choose to use.
Some of the benefit is certainly a data ownership question — for who is left holding the bag if a major site like Twitter or Facebook is bought out or shut down? This has happened to me in dozens of cases over the past decade where I’ve put lots of content and thought into a site only to see it shuttered and have all of my data and community disappear with it.
Other benefits include: cutting down on notification clutter, more enriching interactions, and less time wasted scrolling through social sites.
Reply from my own site
Now I’m able to use my own site to write a comment on John’s post (where the comments are currently technically closed), and keep it for myself, even if his blog should go down one day. I can alternately ping his presence on other social media (say, by means of Twitter) so he’ll be aware of the continued conversational ripples he’s caused.
Social media has become ubiquitous in large part because those corporate sites are dead simple for Harry and Mary Beercan to use. Even my own mother’s primary online presence begins with http://facebook.com/. But not so for me. I’ve taken the reigns of my online life back.
My Own Hub
My blog remains my primary online hub, and some very simple IndieWeb tools enable it by bringing all the conversation back to me. I joined Facebook over a decade ago, and you’ll notice by the date on the photo that it didn’t take me long to complain about the growing and overwhelming social media problem I had.
I’m glad I can finally be at the center of my own social graph, and it was everything I thought it could be.
Creation of a Task Force on Academic Freedom
Not long ago, my alma mater Johns Hopkins University announced the creation of a task force on Academic Freedom. Since then, I’ve corresponded with the group on a few occasions and in the spirit of my notes to them, I thought I’d share some of those thoughts with others in the academy, science writers/communicators, and even the general public who may also find them useful. Toward that end, below is a slightly modified version of my two main emails to the task force. [They’ve been revised marginally for their appearance and readability in this format and now also include section headings.] While I’m generally writing about Johns Hopkins as an example, I’m sure that the majority of it also applies to the rest of the academy.
On a personal note, the first email has some interesting thoughts and background, while the second email has some stronger broader recommendations.
My First Thoughts to the Task Force
Matthew Green’s Blog and Questions of National Security
Early in September 2013, there was a rather large PR nightmare created for the university (especially as it regards poor representation within the blogosphere and social media) when interim Dean of the Whiting School of Engineering Andrew Douglas requested to have professor Matthew Green’s web presence modified in relation to an alleged anti-NSA post on it. Given the increasing level of NSA related privacy news at the time (and since as relates to the ongoing Edward Snowden case), the case was certainly blown out of proportion. But the Green/NSA story is also one of the most highlighted cases relating to academic freedom in higher education in the last several years, and I’m sure it may be the motivating force behind why the task force was created in the first place. (If you or the task force is unaware of the issues in that case you can certainly do a quick web search, though one of the foremost followers of the controversy was ArsTechnica which provided this post with most of the pertinent information; alternately take a look at what journalism professor Jay Rosen had to say on the issue in the Guardian.) I’m sure you can find a wealth of additional reportage from the Hopkins Office of News and Information which maintains its daily digests of “Today’s News” from around that time period.
In my mind, much of the issue and the outpouring of poor publicity, which redounded to the university, resulted from the media getting information about the situation via social media before the internal mechanisms of the university had the chance to look at the issue in detail and provide a more timely resolution. [Rumors via social media will certainly confirm Mark Twain’s aphorism that “A lie can travel half way around the world while the truth is putting on its shoes.”]
While you’re mulling over the issue of academic freedom, I would highly suggest you all closely consider the increased impact of the internet and particularly social media with regard to any policies which are proposed going forward. As the volunteer creator and initial maintainer of much of Hopkins’ social media presence on both Facebook and Twitter as well as many others for their first five years of existence (JHU was the first university in these areas of social media and most other major institutions followed our early lead), I have a keen insight to how these tools impact higher education. With easy-to-use blogging platforms and social media (Matthew Green had both a personal blog that was hosted outside the University as well as one that was mirrored through the University as well as a Twitter account), professors now have a much larger megaphone and constituency than they’ve had any time in the preceding 450 years of the academy. This fact creates unique problems as it relates to the university, its image, how it functions, and how its professoriate interact with relation to academic freedom, which is a far different animal than it had been even 17 years ago at the dawn of the internet age. Things can obviously become sticky and quickly as evinced in the Green/APL situation which was exacerbated by the APL’s single source of income at a time when the NSA and privacy were foremost in the public eye.
What are Some of the Issues for Academic Freedom in the Digital Age?
Consider the following:
- How should/shouldn’t the university regulate the border of social media and internet presence at the line between personal/private lives and professional lives?
- How can the university help to promote/facilitate the use of the internet/social media to increase the academic freedom of its professoriate and simultaneously lower the technological hurdles as well as the generational hurdles faced by the academy? (I suspect that few on the task force have personal blogs or twitter accounts, much less professional blogs hosted by the university beyond their simple “business card” information pages through their respective departments.)
- How should the university handle issues like the Matthew Green/APL case so that comments via social media don’t gain steam and blow up in the media before the university has a chance to handle them internally? (As I recall, there were about two news cycles of JHU saying “no comment” and resulting bad press which reached the level of national attention prior to a resolution.)
- How can the university help to diffuse the issues which led up to the Green/APL incident before they happen?
- What type of press policy can the university create to facilitate/further academic freedom? (Here’s a bad example from professor Jonathan Katz/Washington University with some interesting commentary.)
I hope that the task force is able to spend some time with Dr. Green discussing his case and how it was handled.
Personal Reputation on the Internet in a Connected Age
I also suggest that the students on the task force take a peek into the case file of JHU’s Justin Park from 2007, which has become a textbook-case for expression on the internet/in social media and its consequences (while keeping in mind that it was a social/cultural issue which was the root cause of the incident rather than malice or base racism – this aspect of the case wasn’t/isn’t highlighted in extant internet reportage – Susan Boswell [Long-time Dean of Sudent Life] and Student Activities head Robert Turner can shed more light on the situation). Consider what would the university have done if Justin Park had been a professor instead of a student? What role did communication technology and the internet play in how these situations played out now compared to how they would have been handled when Dr. Grossman was a first year professor just starting out? [Editor’s note: Dr. Grossman is an incredible thought leader, but most of his life and academic work occurred prior to the internet age. Though unconfirmed, I suspect that his internet experience or even experience with email is exceedingly limited.]
In a related issue on academic freedom and internet, I also hope you’re addressing or at least touching on the topic of academic samizdat, so that the university can put forward a clear (and thought-leading) policy on where we stand there as well. I could certainly make a case that the university come out strongly in favor of professors maintaining the ability to more easily self-publish without detriment to their subsequent publication chances in major journals (and resultant potential detriment to the arc of their careers), but the political ramifications in this changing landscape are certainly subtle given that the university deals with both major sides as the employer of the faculty while simultaneously being one of the major customers of the institutionalized research publishing industry. As I currently view the situation, self-publishing and the internet will likely win the day over the major publishers which puts the university in the position of pressing the issue in a positive light to its own ends and that of increasing knowledge for the world. I’m sure Dean Winston Tabb [Dean of the Sheridan Libraries at Johns Hopkins] and his excellent staff could provide the task force with some useful insight on this topic. Simultaneously, how can the increased areas of academic expression/publication (for example the rapidly growing but still relatively obscure area known as the “Digital Humanities”) be institutionalized such that publication in what have previously been non-traditional areas be included more formally in promotion decisions? If professors can be incentivized to use some of their academic freedom and expanded opportunities to both their and the university’s benefit, then certainly everyone wins. Shouldn’t academic freedom also include the freedom of where/when to publish without detriment to one’s future career – particularly in an increasingly more rapidly shifting landscape of publication choices and outlets?
The Modern Research University is a Content Aggregator and Distributor (and Should Be Thought of as Such)
Taking the topic even further several steps further, given the value of the professoriate and their intellectual creations and content, couldn’t/shouldn’t the university create a customized platform to assist their employees in disseminating and promoting their own work? As an example, consider the volume of work (approximate 16,000-20,000 journal articles/year, as well as thousands of articles written for newspapers (NY Times, Wall Street Journal, etc.), magazines, and other outlets – academic or otherwise) being generated every year by those within the university. In a time of decreasing cost of content distribution, universities no longer need to rely on major journals, magazines, television stations, cable/satellite television, et al. to distribute their “product”. To put things in perspective, I can build the infrastructure to start a 24/7 streaming video service equivalent to both a television station and a major newspaper in my garage for the capital cost about $10,000.) Why not bring it all in-house with the benefit of academic flexibility as an added draw to better support the university and its mission? (Naturally, this could all be cross-promoted to other outlets after-the-fact for additional publicity.) At a time when MOOC’s (massively open online courseware) are eroding some of the educational mission within higher education and journals are facing increased financial pressures, perhaps there should be a new model of the university as a massive content/information creation engine and distributor for the betterment of humanity? And isn’t that what Johns Hopkins already is at heart? We’re already one of the largest knowledge creators on the planet, why are we not also simultaneously one of the largest knowledge disseminators – particularly at a time when it is inexpensive to do so, and becoming cheaper by the day?
[Email closing formalities removed]
Expanded Thoughts on Proactive Academic Freedom
Reframing What Academic Freedom Means in the Digital Age
[Second email opening removed]
Upon continued thought and reading on the topic of academic freedom as well as the associated areas of technology, I might presuppose (as most probably do) that the committee will be looking more directly at the concept of preventing the university from impeding the freedom of its faculty and what happens in those situations where action ought to be taken for the benefit of the wider community (censure, probation, warnings, etc.). If it hasn’t been brought up as a point yet, I think one of the most positive things the university could do to improve not only academic freedom, but the university’s position in relation to its competitive peers, is to look at the opposite side of the proverbial coin and actually find a way for the university to PROACTIVELY help promote the voices of its faculty and assist them in broadening their reach.
I touched upon the concept tangentially in my first email (see above), but thought it deserved some additional emphasis, examples to consider, and some possible recommendations. Over the coming decades, the aging professoriate will slowly retire to be replaced with younger faculty who grew up completely within the internet age and who are far more savvy about it as well as the concepts of Web 2.0, the social web and social media. More will be literate in how to shoot and edit short videos and how to post them online to garner attention, readership, and acceptance for their ideas and viewpoints.
The recent PBS Frontline documentary “Generation Like” features a handful of pre-teens and teens who are internet sensations and garnering hundreds of thousands to millions of views of their content online. But imagine for a minute: a savvy professoriate that could do something similar with their academic thought and engaging hundreds, thousands, or millions on behalf of Johns Hopkins? Or consider the agency being portrayed in the documentary [about 30 minutes into the documentary] that helps these internet sensations and what would happen if that type of functionality was taken on by the Provost’s office?
I could presuppose that with a cross-collaboration of the Provost’s office, the Sheridan Libraries, the Film & Media Studies Department, the Digital Media Center, and the Communications Office as an institution we should be able to help better train faculty who are not already using these tools to improve their web presences and reach.
What “Reach” Do Academics Really Have?
I’ve always been struck by my conversations with many professors about the reach of their academic work. I can cite the particular experience of Dr. P.M. Forni, in the Department of Romance Languages at Krieger, when he told me that he’s written dozens of academic papers and journal articles, most of which have “at most a [collective] readership of at most 11 people on the planet” – primarily because academic specialties have become so niche. He was completely dumbfounded on the expanded reach he had in not only writing a main-stream book on the topic of civility, which was heavily influenced by his academic research and background, but in the even more drastically expanded reach provided to him by appearing on the Oprah Winfrey show shortly after its release. Certainly his experience is not a common one, but there is a vast area in between that is being lost, not only by individual professors, but by the university by extension. Since you’re likely aware of the general numbers of people reading academic papers, I won’t bore you, but for the benefit of those on the committee I’ll quote a recent article from Pacific Standard Magazine and provide an additional reference from Physics World, 2007:
Some Examples of Increased Reach in the Academy
To provide some examples and simple statistics on where something like this might go, allow me to present the following brief references:
As a first example, written by an academic about academia, I suggest you take a look at a recent blog post “Why academics should blog and an update on readership” by Artem Kaznatcheev, a researcher in computer science and psychology at McGill University, posting on a shared blog named “Theory, Evolution, and Games Group”. He provides a clear and interesting motivation in the first major portion of his essay, and then unwittingly (for my example), he shows some basic statistics indicating a general minimum readership of 2,000 people which occasionally goes as high as 8,000. (Knowing how his platform operates and provides base-line statistics that he’s using, it’s likely that his readership is actually possibly higher.) If one skims through the blog, it’s obvious that he’s not providing infotainment type of material like one would find on TMZ, Buzzfeed, or major media outlets, but genuine academic thought – AND MANAGING TO REACH A SIZEABLE AUDIENCE! I would posit that even better, that his blog enriching not only himself and his fellow academy colleagues, but a reasonable number of people outside of the academy and therefore the world.
Another example of an even more technical academic blog can be found in that of Dr. Terrence Tao, a Fields Medal winner (the mathematical equivalent of the Nobel prize), and mathematics professor at UCLA. You’ll note that it’s far more technical and rigorous than Dr. Kaznatcheev’s, and though I don’t have direct statistics to back it up, I can posit based on the number of comments his blog has that his active readership is even much higher. Dr. Tao uses his blog to not only expound upon his own work, but uses it to post content for classes, to post portions of a book in process, and to promote the general mathematics research community. (I note that the post he made on 3/19, already within a day has 11 comments by people who’ve read it close enough to suggest typography changes as well as sparked some actual conversation on a topic that requires an education to at least the level of a master’s degree in mathematics.
Business Insider recently featured a list of 50 scientists to follow on social media (Twitter, Facebook, Tumblr, YouTube, and blogs amongst others). While there are a handful of celebrities and science journalists, many of those featured are professors or academics of one sort or another and quite a few of them are Ph.D. candidates (the beginning of the upcoming generation of tech-savvy future faculty I mentioned). Why aren’t there any JHU professors amongst those on this list?
As another clear example, consider the recent online video produced by NPR’s “Science Friday” show featuring research about Water flowing uphill via the Leidenfrost Effect. It is not only generally interesting research work, but this particular research is not only a great advertisement for the University of Bath, it’s a great teaching tool for students, and it features the research itself as well as the involvement of undergraduates in the research. Though I’ll admit that producing these types of vignettes is not necessarily simple, imagine the potential effect on the awareness of the university’s output if we could do this with even 10% of the academic research paper output? Imagine these types of videos as inspiring tools to assist in gaining research funding from government agencies or as fundraising tools for Alumni and Development relations? And how much better that they could be easily shared and spread organically on the web, not necessarily by the JHU Corporate Umbrella, but by its faculty, students, alumni, and friends.
How Does the Academy Begin Accomplishing All of This?
To begin, I’ll mention that Keswick’s new video lab or the Digital Media Center at Homewood and a few others like them are a great start, but they are just the tip of the iceberg (and somewhat unfortunate that faculty from any division will have to travel to use the Keswick facility, if they’re even notionally aware of it and its capabilities).
I recall Mary Spiro, a communications specialist/writer with the Institute of NanoBioTechnology, doing a test-pilot Intersession program in January about 4 years ago in which she helped teach a small group of researchers how to shoot and edit their own films about their research or even tours through their lab. Something like this program could be improved, amplified, and rolled out on a much larger basis. It could also be integrated or dovetailed, in part, with the Digital Media Center and the Film and Media Studies program at Krieger to assist researchers in their work.
The Sheridan Libraries provide teaching/training on using academic tools like bibliographic programs Mendeley.com, RefWorks, Zotero, but they could extend them to social media, blogging, or tools like FigShare, GitHub, and others.
Individual departments or divisions could adopt and easily maintain free content management platforms like WordPress and Drupal (I might even specifically look at their pre-configured product for academia known as OpenScholar, for example take a look at Harvard’s version.) This would make it much easier for even non-technicalminded faculty to more easily come up to speed by removing the initial trouble of starting a blog. It also has the side benefit of allowing the university to assist in ongoing maintenance, backup, data maintenance, hosting, as well as look/feel, branding as well as web optimization. (As a simple example, and not meant to embarrass them, but despite the fact that the JHU Math Department may have been one of the first departments in the university to be on the web, it’s a travesty that their website looks almost exactly as it did 20 years ago, and has less content on it than Terrence Tao’s personal blog which he maintains as a one man operation. I’m sure that some of the issue is political in the way the web has grown up over time at Hopkins, but the lion’s share is technology and management based.)
The Provost’s office in conjunction with IT and the Sheridan Libraries could invest some time and energy in to compiling resources and vetting them for ease-of-use, best practices, and use cases and then providing summaries of these tools to the faculty so that each faculty member need not re-invent the wheel each time, but to get up and running more quickly. This type of resource needs to be better advertised and made idiot-proof (for lack of better terminology) to ease faculty access and adoption. Online resources like the Chronicle of Education’s ProfHacker blog can be mined for interesting tools and use cases, for example.
I know portions of these types of initiatives are already brewing in small individual pockets around the university, but they need to be brought together and better empowered as a group instead of as individuals working separately in a vacuum. In interacting with people across the institution, this technology area seems to be one of those that has been left behind in the “One Hopkins” initiative. One of the largest hurdles is the teaching old dogs new tricks to put it colloquially, but the hurdles for understanding and comprehending these new digital tools is coming down drastically by the day. As part of the social contract in the university’s granting and promoting academic freedom, the faculty should be better encouraged (thought certainly not forced) to exercise it. I’m sure there are mandatory annual seminars on topics like sexual harassment, should there not be mandatory technology trainings as well?
To briefly recap, it would be phenomenal to see the committee make not only their base recommendations on what most consider academic freedom, but to further make a group of strong recommendations about the University proactively teaching, training, and providing a broader array of tools to encourage the active expression of the academic freedom that is provided within Hopkins’ [or even all of the Academy’s] mighty walls.
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I certainly welcome any thoughts or comments others may have on these topics. Please feel free to add them in the comments below.