I’ve thumbed through it quickly and done some targeted searches of the text. From all appearances, it looks like she’s approaching the topic of memory from a neuroscientist’s perspective and talking about broad psychology and culture.
There are a few references to the method of loci and a tangential reference to the phonetic major system in chapter 5. She approaches these briefly with a mention of Joshua Foer’s Moonwalking with Einstein and his PAO system (without using the word Person-Action-Object), but dismisses all too quickly.
But you would have to do a lot of memorizing before you can actually use these techniques (and others like them) to remember the stuff you’re interested in remembering. If the thought of doing this kind of mental labor sounds exhausting, I’m right there with you. I don’t have the dedication or time. Unless you’re motivated to become an elite memory athlete or your life’s dream is to memorize 111,700 digits of pi, I suspect you don’t, either. Most of us will never want or need to memorize that kind or that amount of information. But many of us would like to be better at memorizing the ten things on our to-do list, our Wi-Fi password, or the six things we need at the grocery store.
Sadly she doesn’t bring up the much easier to use phonetic major system, but blows right by it.
I’ll try to delve into the rest of the text shortly, but I was really hoping for more on the mnemonics front. I mnemonists won’t get much out of it on the techniques front, but might find it useful for an overview of the neuroscience or psychology fronts from Hermann Ebbinghaus onwards.