February, 2018 | Chris Aldrich

👓 How Facebook Is Killing Comedy | Splitsider

Read How Facebook Is Killing Comedy by Sarah Aswell (Splitsider)

Last month, in its second round of layoffs in as many years, comedy hub Funny or Die reportedly eliminated its entire editorial team following a trend of comedy websites scaling back, shutting down, or restructuring their business model away from original online content. Hours after CEO Mike Farah delivered the news via an internal memo, Matt Klinman took to Twitter, writing, “Mark Zuckerberg just walked into Funny or Die and laid off all my friends.” It was a strong sentiment for the longtime comedy creator, who started out at UCB and The Onion before launching Pitch, the Funny or Die-incubated joke-writing app, in 2017.

This article really has so much. It also contains a microcosm of what’s been happening in journalism recently as well. I have a feeling that if outlets like Funny or Die were to go back and own their original content, there would still be a way for them to exist, we just need to evolve the internet away from the centralized direction we’ve been moving for the past decade and change.

Highlights, Quotes, & Marginalia

eliminated its entire editorial team following a trend of comedy websites scaling back, shutting down, or restructuring their business model away from original online content. Hours after CEO Mike Farah delivered the news via an internal memo, Matt Klinman took to Twitter, writing, “Mark Zuckerberg just walked into Funny or Die and laid off all my friends.” It was a strong sentiment for the longtime comedy creator, who started out at UCB and The Onion before launching Pitch, the Funny or Die-incubated joke-writing app, in 2017.

“Mark Zuckerberg just walked into Funny or Die and laid off all my friends.”

The whole story is basically that Facebook gets so much traffic that they started convincing publishers to post things on Facebook. For a long time, that was fine. People posted things on Facebook, then you would click those links and go to their websites. But then, gradually, Facebook started exerting more and more control of what was being seen, to the point that they, not our website, essentially became the main publishers of everyone’s content. Today, there’s no reason to go to a comedy website that has a video if that video is just right on Facebook. And that would be fine if Facebook compensated those companies for the ad revenue that was generated from those videos, but because Facebook does not pay publishers, there quickly became no money in making high-quality content for the internet.

Facebook has created a centrally designed internet. It’s a lamer, shittier looking internet.

The EU has a bunch of laws kicking in to keep this in check — one is algorithmic transparency, where these places need to tell me why they are showing me something.

If someone at Facebook sees this, I want them to know, if they care at all about the idea that was the internet, they need to start thinking through what they are doing. Otherwise, then you’re just like Lennie from Of Mice and Men — a big dumb oaf crushing the little mouse of the internet over and over and not realizing it.

And I want it to feel that way to other people so that when they go to a cool website, they are inspired: They see human beings putting love and care into something.

Facebook is essentially running a payola scam where you have to pay them if you want your own fans to see your content.

It’s like if The New York Times had their own subscriber base, but you had to pay the paperboy for every article you wanted to see.

And then it becomes impossible to know what a good thing to make is anymore.

This is where webmentions on sites can become valuable. People posting “read” posts or “watch” posts (or even comments) indicating that they saw something could be the indicator to the originating site that something is interesting/valuable and could be displayed by that site. (This is kind of like follower counts, but for individual pieces of content, so naturally one would need to be careful about gaming.)

Here’s another analogy, and I learned this in an ecology class: In the 1800s (or something), there were big lords, or kings or something, who had giant estates with these large forests. And there were these foresters who had this whole notion of how to make a perfectly designed forest, where the trees would be pristinely manicured and in these perfect rows, and they would get rid of all the gross stuff and dirt. It was just trees in a perfect, human-devised formation that you could walk through. Within a generation, these trees were emaciated and dying. Because that’s how a forest works — it needs to be chaotic. It needs bugs and leaves, it makes the whole thriving ecosystem possible. That’s what this new internet should be. It won’t survive as this human-designed, top-down thing that is optimized for programmatic ads. It feels like a desert. There’s no nutrition, there’s no opportunity to do anything cool.

Recommending things for people is a personal act, and there are people who are good at it. There are critics. There are blogs. It’s not beneficial to us to turn content recommendations over to an algorithm, especially one that’s been optimized for garbage.

the internet was a better place 3-4 years ago. It used to be fruitful, but it’s like a desert now.

Facebook is the great de-contextualizer.

👓 To PESOS or to POSSE? | Dries Buytaert

Read To PESOS or to POSSE? by

Dries Buytaert (dri.es)

Comparing two different approaches that help you take control back over your own data on the web.

Reply to “To PESOS or to POSSE?” by Dries Buytaert

Replied to To PESOS or to POSSE? by

Dries Buytaert (dri.es)

Comparing two different approaches that help you take control back over your own data on the web. [...] The goal of this analysis was to understand the pros and cons of how I can own my own content on https://dri.es. While PESOS would be much easier to implement, I decided to go with POSSE. My next step is to figure out my "POSSE plan"; how to quickly and easily share status updates on my Drupal site, how to syndicate them to 3rd party services, how to re-organize my mailing list and my RSS feed, and more. If you have any experience with implementing POSSE, feel free to share your takeaways in the comments.

What a fantastic breakdown of the concepts of POSSE vs. PESOS, though to be sure there are also additional variations for syndicating, cross-posting, or moving content around to reach various audiences.

One thing that I think you’ve only briefly touched upon is the ability to also have likes, replies/comments, etc. also come back to your site as native content via webmentions. I’ve been able to get rid of five apps and their incessant notifications and trim it all back to just using my own site to handle everything instead. Using something I choose to use instead of something I’m forced to, while also owning my data, is really very liberating.

Like you, I too have always wanted to own my own content on the web, and there are some easier and some harder methods. Not being as strong a developer as many, I’ve taken a more hybrid approach to things which is still evolving. To some extent I began at the easy end with some PESOS based workflows and relying on simple tools like IFTTT.com to at least begin owning all my content. For many content management systems, this is nearly dead easy, and could even be done with something as simple and flexible as Tumblr without much, if any, coding experience.

Over time, as I’ve been able, I’ve moved to a more direct POSSE method as either I or, more often, others have managed to master making the simple posting interfaces easier and easier. I think in the end, POSSE is the strongest of the methods, so that has always been my ultimate goal.

From a Drupal-centric approach, you might be able to gain an interesting perspective on the multitude of ways POSSE/PESOS can be done by looking at the various ways that are available in WordPress ecosystem. It’s probably easy to discern that some are far easier than others based on one’s facility with coding. In general, I’ve noticed that the more freedom and flexibility a particular method or plugin has, the longer it takes to code and/or configure. The less flexibility a plugin offers, the easier. (So one could compare something like SNAP at the more comprehensive/difficult end to something simpler like JetPack for POSSE.) The difficulty is in the administrative tax of keeping up with the panoply of social media platform APIs to keep things working smoothly over time, particularly when you want your posts to be able to leverage the broad arrays of posting options and display outputs platforms like Facebook and Twitter offer. The other difficult questions can sometimes be: am I just replacing one or two social platforms, or am I trying to replace 20? and am I doing them with one plugin or with 20? and finally, how DRY is that process? Sometimes manually cutting and pasting is just as good.

As you do, I write first and foremost for myself and then a distant second for reaction and conversation with others. Thus I think of my personal site as just that: personal. To some extent it’s a modern day version of a commonplace book where I collect a variety of thoughts in a variety of means, while still trying somewhat to keep it in an outer facing form to look what people might expect a site to look like. This means that I have a good number more than the traditional types of posts most social media sites have. I try to own all my own bookmarks and even post what I’m reading both online and in physical form. I keep highlights and annotations of things I find interesting. I naturally keep longer posts, status updates, and photos like many. I even log scrobbles of music and podcasts I listen to as well as film and television I watch. Interestingly there’s a tremendous amount I only publish privately to myself or a small circle of others that’s hidden on my site’s back end. Depending on how far and deep you want your experience to go you might want to consider how all these will look or be represented on your site. To a great extent, I think that WordPress’s attempt to copy Tumblr (text, photo, quote, link, chat, audio, video) with their Post Formats was interesting, it just didn’t go far enough. Naturally, this may take a different form for you depending on whether you’re building just for yourself or if you’re planning something more modular for the larger Drupal community to leverage.

Screencapture of my homepage with a list of the various post types my site supports including: articles, notes, bookmarks, jams, checkins, watches, RSVPs, etc. — A few of the post types my website supports.

The best part of all this is that I’ve not done any of it alone. While I try to maintain a list of some of my experiments to help others (you’ll probably appreciate the ones on mobile posting and RSS based on your outline), there’s also a wealth of other examples on the IndieWeb wiki and a terrifically stellar group of people around almost 24-7 in the IndieWeb chat to help spur me along. I’ll echo Tantek’s welcome to what I think is a more thoughtful and vibrant open web.

I hope others also find these resources so they’re not fumbling around in the dark as I was for so long. Since you’re obviously building in Drupal, I can recommend you take a look at some of the examples provided by the WordPress and the Known communities which Ben referenced. Since they’re all .php based and open-source, you may get further faster in addition to being able to iterate upon and improve their work. Many of the developers are frequently in the IndieWeb chat and I’m sure would be happy to help with ideas and pitfalls they came across along the way.

Like others, I’m posting my reply first on my own website, and manually cross-posting it to yours (manually until you support Webmention–perhaps via the Vinculum plugin?) as well as automatically to Twitter and others.