The Logos, Ethos, and Pathos of IndieWeb

Editor’s note: This is another in a continuing series of essays about the IndieWeb.


Where is the IndieWeb?

Logos

One might consider the IndieWeb’s indieweb.org wiki-based website and chat the “logos” of IndieWeb. There is a small group of about a hundred active to very active participants who hang out in these spaces on a regular basis, but there are also many who dip in and out over time as they tinker and build, ask advice, get some help, or just to show up and say hello. Because there are concrete places online as well as off (events) for them to congregate, meet, and interact, it’s the most obvious place to find these ideas and people.

Ethos

Beyond this there is an even larger group of people online who represent the “ethos” of IndieWeb. Some may have heard the word before, some have a passing knowledge of it, but an even larger number have not. They all act and operate in a way that either seemed natural to them because they grew up in the period of the open web, or because they never felt accepted by the thundering herds in the corporate social enclosures. Many are not necessarily easily found or discovered because they’re not surfaced or highlighted by the sinister algorithms of corporate social media, but through slow and steady work (much like the in person social space) they find each other and interact in various traditional web spaces. Many of them can be found in spaces like Micro.Blog, Tilde Club or NeoCities, or through movements like A Domain of One’s Own. Some can be found through a variety of webrings, via blogrolls, or just following someone’s website and slowly seeing the community of people who stop by and comment. Yes, these discovery methods may involve a little more work, but shouldn’t healthy human interactions require work and care?

Pathos

The final group of people, and likely the largest within the community, are those that represent the “pathos” of IndieWeb. The word IndieWeb has not registered with any of them and they suffer with grief in the long shadow of corporate social media wishing they had better user interfaces, better features, different interaction, more meaningful interaction, healthier and kinder interaction. Some may have even been so steeped in big social for so long that they don’t realize that there is another way of being or knowing.

These people may be found searching for the IndieWeb promised land on silo platforms like Tumblr, WordPress.com, Blogger, or Medium where they have the shadow on the wall of a home on the web where they can place their identities and thoughts. Here they’re a bit more safe from the acceleration of algorithmically fed content and ills of mainstream social. Others are trapped within massive content farms run by multi-billion dollar extractive companies who quietly but steadily exploit their interactions with friends and family.

The Conversation

All three of these parts of the IndieWeb, the logos, the ethos, and the pathos comprise the community of humanity. They are the sum of the real conversation online.

Venture capital backed corporate social media has cleverly inserted themselves between us and our interactions with each other. They privilege some voices not only over others, but often at the expense of others and only to their benefit. We have been developing a new vocabulary for these actions with phrases like “surveillance capitalism”, “data mining”, and analogizing human data as the new “oil” of the 21st century. The IndieWeb is attempting to remove these barriers, many of them complicated, but not insurmountable, technical ones, so that we can have a healthier set of direct interactions with one another that more closely mirrors our in person interactions. By having choice and the ability to move between a larger number of service providers there is an increasing pressure to provide service rather than the growing levels of continued abuse and monopoly we’ve become accustomed to.

None of these subdivisions—logos, ethos, or pathos—is better or worse than the others, they just are. There is no hierarchy between or among them just as there should be no hierarchy between fellow humans. But by existing, I think one could argue that through their humanity these people are all slowly, but surely making the web a healthier, happier, fun, and more humanized and humanizing place to be.

I’d appreciate others’ thoughts and perspectives on this regardless of where they choose to post them. 

Read Social Attention: a modest prototype in shared presence by Matt Webb (Interconnected, a blog by Matt Webb)
My take is that the web could feel warmer and more lively than it is. Visiting a webpage could feel a little more like visiting a park and watching the world go by. Visiting my homepage could feel just a tiny bit like stopping by my home. And so to celebrate my blogging streak reaching one year, this week, I’m adding a proof of concept to my blog, something I’m provisionally calling Social Attention.
You had me at “select text”…

If somebody else selects some text, it’ll be highlighted for you. 

Suddenly social annotation has taken an interesting twist. @Hypothes_is better watch out! 😉
Annotated on March 28, 2021 at 10:03AM

How often have you been on the phone with a friend, trying to describe how to get somewhere online? Okay go to Amazon. Okay type in “whatever”. Okay, it’s the third one down for me…
This is ridiculous!
What if, instead, you both went to the website and then you could just say: follow me. 

There are definitely some great use cases for this.
Annotated on March 28, 2021 at 10:05AM

A status emoji will appear in the top right corner of your browser. If it’s smiling, there are other people on the site right now too. 

This is pretty cool looking. I’ll have to add it as an example to my list: Social Reading User Interface for Discovery.

We definitely need more things like this on the web.

It makes me wish the Reading.am indicator were there without needing to click on it.

I wonder how this sort of activity might be built into social readers as well?
Annotated on March 28, 2021 at 10:13AM

If I’m in a meeting, I should be able to share a link in the chat to a particular post on my blog, then select the paragraph I’m talking about and have it highlighted for everyone. Well, now I can. 

And you could go a few feet farther if you added [fragment](https://indieweb.org/fragmention) support to the site, then the browser would also autoscroll to that part. Then you could add a confetti cannon to the system and have the page rain down confetti when more than three people have highlighted the same section!
Annotated on March 28, 2021 at 10:18AM

I want the patina of fingerprints, the quiet and comfortable background hum of a library. 

A great thing to want on a website! A tiny hint of phatic interaction amongst internet denizens.
Annotated on March 28, 2021 at 10:20AM

What I’d like more of is a social web that sits between these two extremes, something with a small town feel. So you can see people are around, and you can give directions and a friendly nod, but there’s no need to stop and chat, and it’s not in your face. It’s what I’ve talked about before as social peripheral vision (that post is about why it should be build into the OS). 

I love the idea of social peripheral vision online.
Annotated on March 28, 2021 at 10:22AM

streak: New posts for 52 consecutive weeks. 

It’s kind of cool that he’s got a streak counter for his posts.
Annotated on March 28, 2021 at 10:24AM

Read This used to be our playground (Simon Collison)
There was a time when owning digital space seemed thrilling, and our personal sites motivated us to express ourselves. There are signs of a resurgence, but too few wish to make their digital house a home.
The nice part is that this applies even if you’re not a designer. Reminds me of the most important IndieWeb principle: have fun
Listened to Steven Johnson on the Importance of Play and the Decisions We Make by Alan Alda from Clear+Vivid with Alan Alda

How do we come up with ideas? How do we make decisions? And how can we do both better? Steven Johnson has explored this question and written a dozen books about it. In this playful, thoughtful episode, Steven has some fascinating stories, like how Darwin made the decision to get married — or how a defecating duck helped lead to the invention of the computer. Through their own stories, Steven and Alan Alda share their thoughts about the transformative nature of ideas and what sort of environments best give rise to creativity.

I love the idea of the slow hunch discussed here. It’s part of the reason I keep a commonplace book. Johnson also discusses his own personal commonplace book, though he doesn’t give it that particular name here.

The commercial about Alda Communication Training makes me wonder if they recommend scientists and communicators have their own websites? In particular, I’m even more curious because of Johnson’s mention of his commonplace book and how he uses it in this episode. I suspect that scientists having a variety of interconnecting commonplaces (via Webmention) using basic IndieWeb or A Domain of One’s Own principles could better create slow hunches, create more links, increase creativity and diversity, and foster greater innovation. I’ll have to follow up on this idea. While some may do something slightly like this within other parts of social media, I don’t get the impression that it’s as useful a tool in those places (isn’t as searchable or permanent feeling, and is likely rarely reviewed over). Being able to own your digital commonplace as a regular tool certainly has more value as Johnson describes. Functionality like On This Day dramatically increases its value.

But there’s another point that we should make more often, I think, which is that one of the most robust findings in the social sciences and psychology over the last 20 years is that diverse groups are just collectively smarter and more original in the way that they think in, in both their way of dreaming up new ideas, but also in making complicated decisions, that they avoid all the problems of group think and homogeneity that you get when you have a group of like minded people together who are just amplifying each other’s beliefs.—Steven Johnson [00:09:59]

Think about a big decision in your life. Think about the age span of the people you’re talking to about that choice. Are they all your peers within three or four years? Are you talking somebody who’s a generation older and a generation younger?—Steven Johnson [00:13:24]

I was talking to Ramzi Hajj yesterday about having mentors (with a clear emphasis on that mentor being specifically older) and this quote is the same sentiment, just with a slightly different emphasis.

One of the things that is most predictive of a species, including most famously, humans, of their capacity for innovation and problem solving as an adult is how much they play as a newborn or as a child.—Steven Johnson [00:28:10]

Play is important for problem solving.

I think you boil this all down into the idea that if you want to know what the next big thing is, look for where people are having fun.—Alan Alda [00:31:35]

This is interesting because I notice that one of the  binding (and even physically stated) principles of the IndieWeb is to have fun. Unconsciously, it’s one of the reasons I’ve always thought that what the group is doing is so important.

Ha! Alda has also been watching Shtisel recently [00:50:04].

Reply to Anna Holmes’ post about using cheese as a bookmark

Replied to a tweet by Anna Holmes (Twitter)
Move over chicken. I can already see someone in the IndieWeb community creating a Cheese post kind to begin cheesemarking content on the internet.

 

sub·men·tion (noun informal): 1. A post about someone or something on a personal website where one neglects (accidentally or on purpose) to either send a webmention and/or syndicate a copy out to an appropriate social silo. 2. Such a post which explicitly has the experimental microformat rel=”nomention” which prevents webmention code from triggering for the attached URL. 3. Any technologically evolved form of apophasis (Greek ἀπόφασις from ἀπόφημι apophemi, “to say no”) which sends no notifications using standard Internet or other digital protocols.

Origin
Early 21st century: a blend or portmanteau of subliminal and webmention.

Pronunciation
submention /ˈsʌbˈmɛn(t)ʃ(ə)n/

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