
How content-management systems will shape the future of media businesses big and small.
For a low cost per month, it could be an interesting side business, or even be bundled with paid subscriptions?
How content-management systems will shape the future of media businesses big and small.
For a low cost per month, it could be an interesting side business, or even be bundled with paid subscriptions?
"From a business standpoint, publishers aren't competing with each other so much as they are with the big technology platforms — Google, Facebook, Apple, and so on. Yet publishers expend huge amounts of energy optimizing competitively against one another."
“Instead of becoming more like technology companies or remaining beholden to platforms, publishers could help to build the internet they need.”
"Let's replace the shadows that Twitter and Facebook and Google have been on the media with some business-model fundamentals. As 2018 has shown, they've offered us a lot more heartache than it feels like they're actually worth."
Ernie, should you see this, I’d welcome you to come join a rapidly growing group of creators who have been doing almost exactly what you’ve prescribed. We’re amassing a wealth of knowledge, tools, code, and examples at Indieweb.org to help you and others on their journey to better owning and controlling their online identities in almost the exact way in which you’re talking about in your article. Both individually and together we’re trying to build web websites that allow all the functionality of the platforms, but in a way that is both easy and beautiful for everyone to manage and use. Given the outlet for your piece, I’ll also mention that there’s a specific page for IndieWeb and Journalism.
I’d invite you to join the online chat and add yourself as an example to any of the appropriate pages, including perhaps for Craft. Also feel free to discuss your future plans and ask for any help or support you’d like to see for improving your own website. Together I hope we can all make your prediction for 2019 a reality.
But what if, in 2019, we take a step back and decide not to let the platform decide how to run the show? ❧
January 09, 2019 at 07:55AM
I’ve been working on a redesign of my site recently, using a more robust CMS, and the advantages of controlling the structure of the platform soup-to-nuts are obvious, even if it requires more upfront work. ❧
January 09, 2019 at 07:57AM
2019 is the year when publishers — whether big ones like Axios or the Los Angeles Times or tiny ones like mine or Judd Legum’s Popular Information — move away from letting someone else call all the shots. Or, at least, they should. ❧
January 09, 2019 at 08:01AM
"Local news organizations should become a driving force for better online public discourse, because Facebook and Twitter aren’t cutting it."
This idea isn’t too dissimilar to Greg McVerry’s idea of having local libraries allow users to “check” out domain names and pre-built IndieWeb content management systems to use. (Greg, have you fleshed this out on your site somewhere?)
In any case, I’ve outlined a bit about how newspapers and journalistic outlets could use read posts in an IndieWeb way to take more control over their comments sections instead of farming them out to caustic social media platforms that they have no control over. There’s at least one outlet that has begun experimenting with these types of read posts. Some of these ideas (and similar ones on podcasting) might begin to address Marie’s idea about improving online discourse and making a better forum.
I see she’s got a book on the topic entitled Journalism, Online Comments, and the Future of Public Discourse. I’ll have to take a look at it soon.
Weblogs: A new source of News
media organizations would do well to incorporate them [blogs] into their Web sites as an important new addition to the journalistic toolkit. ❧
December 21, 2018 at 08:09PM
Regular readers of Gillmor’s eJournal will recognize his commitment to user participation. “One of the things I’m sure about in journalism right now is that my readers know more than I do,” he says. “To the extent that I can take advantage of that in a way that does something for everyone involved ó that strikes me as pretty cool.”
One fascinating aspect of Gillmor’s Weblog is how he lifts the veil from the workings of the journalism profession. “There have been occasions where I put up a note saying, ‘I’m working on the following and here’s what I think I know,’ and the invitation is for the reader to either tell me I’m on the right track, I’m wrong, or at the very least help me find the missing pieces,” he says. “That’s a pretty interesting thing. Many thousands more people read my column in the newspaper than online, but I do hear back from a fair number of people from the Weblog.” ❧
December 21, 2018 at 08:20PM
Anyone who’s dealt with networks knows that the network knows more than the individual.” ❧
December 22, 2018 at 09:15AM
Man, this is a beast that’s hungry all the time.” ❧
December 22, 2018 at 09:18AM
While many blogs get dozens or hundreds of visitors, Searls’ site attracts thousands. “I partly don’t want to care what the number is,” he says. “I used to work in broadcasting, where everyone was obsessed by that. I don’t want an audience. I feel I’m writing stuff that’s part of a conversation. Conversations don’t have audiences.” ❧
December 22, 2018 at 09:22AM
“The blog serves as a kind of steam valve for me,” he says. “I put stuff out there that I’m forming an opinion about, and another blogger starts arguing with me and giving me feedback, and I haven’t even finished what I was posting!” ❧
December 22, 2018 at 09:24AM
The Weblog community is basically a whole bunch of expert witnesses who increase their expertise constantly through a sort of reputation engine.” ❧
December 22, 2018 at 09:28AM
His dream is to put a live Web server with easy-to-edit pages on every person’s desktop, then connect them all in a robust network that feeds off itself and informs other media. ❧
December 22, 2018 at 09:31AM
He suggests that struggling sites like Salon begin broadening their content offerings by hosting user-created Weblogs, creating a sort of farm system for essayists. “Salon could highlight the best ones on page one and invest time and effort in the ones that are inspiring and exceptional.” ❧
December 22, 2018 at 09:35AM
Indeed, Winer says his most gratifying moments come when he posts an entry without running the idea by his colleagues first. “It can be a very scary moment when you take a stand on something and you don’t know if your argument holds together and you hit the send button and it’s out there and you can’t take it back. That’s a moment that professional journalists may never experience in their careers, the feeling that it’s just me, exposed to the world. That’s a pretty powerful rush, the power to publish as an individual.” ❧
December 22, 2018 at 09:36AM
"If we do it right, users benefit from a feedback loop that helps make our work more valuable and relevant to them. And no journalist ever again has to wear their clunky CMS as a badge of honor."
Eric Ulken, product director for newsroom tools at the USA TODAY NETWORK, has a great list of UI elements in the article that many journalists, newsrooms, and even average people would love to see built into content management systems. I hope that as people build and iterate that they write about their experiences and open source pieces so others can use and leverage them.
Personally, I think that W3C specs like Webmention, Micropub, and Microsub can help change the tide in the coming year.
Some things your tools will soon do for you — if they don’t already:
- Automatically find and link relevant background material.
- Suggest topics and contextualize newly created content as part of a bigger story arc, when relevant.
- Show which topics, story forms and content types, in the aggregate, are resonating with priority audience segments and help you take action based on that info.
- Dynamically alert you when there’s potential for promoting your work on other platforms and help you prioritize those efforts.
- Keep track of the things you’ve published, show you how they’re doing with key audiences and suggest follow-up opportunities.
- Call out popular evergreen content that could use freshening.
- Run headline tests and other content experiments directly from the authoring and curation environment.
- Identify missed opportunities and help you find out where your content fell flat with readers.
- Enable the creation of mobile-first multimedia narratives and other non-text story forms.
- Help you productively interact with your audiences and help them inform your coverage.
- Calculate — at the staff, team and individual level — effort spent on things that don’t serve audiences well (thereby helping you devote more time to the things that do).
- Elevate your phone from in-the-field last resort to full-fledged content creation and management tool, because the best device is the one you have with you.
Today’s leading-edge content tools are integrated context, collaboration and insight machines. We’re moving from unidirectional publishing of articles to organizing all our work and closing the feedback loop with our customers. I call this “full-stack publishing”. ❧
December 21, 2018 at 08:02PM
And while content analytics tools (e.g., Chartbeat, Parsely, Content Insights) and feedback platforms (e.g., Hearken, GroundSource) have thankfully helped close the gap, the core content management experience remains, for most of us, little improved when it comes to including the audience in the process. ❧
December 21, 2018 at 08:00PM
A presentation on Google Docs.
Hi, I’m Aram Zucker-Scharff and now that we’re settled in, I’ll take a minute to introduce myself. I’m the Director of Ad Tech Engineering at The Washington Post, where I work with teams across the organization to help the Post make money and, through our Arc platform, help other publications make money as well. But I’ve taken a long road to this point, I started off as a journalist, then an editor, a social media manager, a product manager, a freelance strategy consultant and developer and last a full stack developer. I even spent some time being very bad at selling ads.
I dug around a bit and didn’t see any video from this session.
Foldable Phone, Online Civility
- The Samsung Developers Conference Keynote features a foldable phone, SmartThings IoT, and Bixby innovations.
- Android will support foldable phones.
- Google employees stage a walkout over sexual harassment
- Tim Berners-Lee's Contract for the Web
- How to encourage civility online
- YouTube Content ID
- Facebook and "White Genocide"
- Young people are deleting Facebook in droves
- Facebook's holiday pop-up store
- Everybody gets free Amazon shipping
- Amazon's new HQ2(s)
- 8 new Chromebook features
- Google Home Hub teams up with Sephora
- Ajit Pai's FCC is hopping mad about robocalls
Picks of the Week
- Jeff's Number: Black Friday home tech deals
- Stacey's Thing: Extinct cables, Alexa Christmas Lights
While most people are forced to rely on Google as their silo of choice for video and specifically live streaming video, he points out a painful single point of failure in their system with regard to copyright rules and Google’s automatic filters that could get a user/content creator permanently banned. Worse, as Leo indicates, this ban could also extend to related Google accounts (YouTube, Gmail, etc.) One is thus open to potential chilling effects of intimidation, censorship, and deplatforming.
Leo discusses the fact that he’s not as beholden to YouTube because he streams and hosts all of his content on his own website and only utilizes silos like YouTube as ancillary distribution. In IndieWeb parlance what he does is known as POSSE or Post to your Own Site, Syndicate Elsewhere and this prevents his journalism, commentary, and even his business from being ravaged by the whims of corporate entities whose rules he can’t control directly.
The discussion starts at 1:05:11 into the episode and goes for about 10 minutes for those who are interested in this particular sub-topic.
This idea also impinges on Cal Newport’s recent article Is YouTube Fundamental or Trivial? which I read the other day.
This general idea also isn’t too dissimilar from Greg McVerry’s idea of having local libraries allow patrons to “check out” (aka set up) their own domains and social presences/identities using their library cards.
The difficulty I see is that as the world moves toward increased specialization, that looking for newspapers or even municipalities to oversee and maintain such infrastructure may be difficult. I already see issues with smaller outlets building and maintaining their own publishing platforms with simple out-of-the-box CMS solutions that are relatively easy-to-use and modify with simple plugins. (In a recent inventory of my local news sources, I’ll note here that nearly 100% of the local online news sources for my community are running on WordPress, but not all of them have a huge amount of technical knowledge about what and how they’re doing it in those spaces). The growth of content management systems like Ghost, which has a journalistic bent, also indicates that there isn’t a “perfect solution” to the CMS problem, much less the issues of running IndieWeb-like platforms/clusters based on simpler platforms like WordPress or even Known. There’s certainly a lot of space out there for third party companies to help grow and expand in both of these areas (community-based social platforms as well as journalism platforms and admixtures thereof.)
If local institutions or even governments did move in this direction, then their users are at the potential mercy of third-party businesses which may not necessarily be aligned with local values. An example of something akin to this was covered recently in The Daily on their episode Taking Over Local News. I’m also reminded about of my poor experiences with un-moderated third party platforms like Nextdoor.com can be.
Another microcosm to look at is how hundreds of thousands of public libraries are interfacing with the four or more media suppliers of e-books and what that financial model looks like as, if taken, I would suspect a similar trajectory for local social public media. Similarly looking at how municipalities interface with cable franchising can reveal some pitfalls to avoid moving forward with respect to monopolies and competition.
Certainly some additional thought about how to solve these issues at the smaller local and personal levels is welcome. Thanks for dipping into and expanding my surface area of thinking Ben.
From border crossings to hacking conferences, that Bitcoin or political sticker may be worth leaving on a case at home.
Of course this also reminds me that if academics, journalists, and publications/outlets were using webmentions when they credited creative commons articles, photos, audio, or other content, then the originator would get a notification that it was being used. This could also tip the originator off that their licensed content is being properly used.