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Another day, another podcasts startup attracting significant investment, amid the wider excitement around the spoken-word format. This time it’s a Los Angeles-based startup called Luminary, which is launching a slate of more than 40 podcasts including the likes of Lena Dunham, Malcolm Gladwell, Trevor Noah and Conan O’Brien as hosts. What’s more, the New York Times reports that Luminary has already secured nearly $100m of funding.
Its CEO Matt Sacks certainly has all the right lines when it comes to signifying ambitions, too. “We want to become synonymous with podcasting in the same way Netflix has become synonymous with streaming,” he said. “I know how ambitious that sounds. We think it can be done, and some of the top creators in the space agree.”
The way Luminary has gone after some of the most prominent podcasters to create their next shows for its company mirrors what Spotify is doing – there’s something of a land-grab going on for anyone who’s proven their ability to engage listeners with this format. Luminary isn’t just a producer though: it’s launching its own app, which will offer an $8 monthly subscription for ad-free access to its entire lineup. The app will also have an ad-supported free section.
Once the company officially launches (sometime in the first half of 2019, it says), its streaming app will be available as an $8-a-month, ad-free subscription version and free version with ads. Some of its shows will be existing podcasts moving over to Luminary as their new exclusive home, and others will be Luminary originals.
Podcasting, of course, has its own roster of A-list talent best-known to people who wear earbuds a good portion of the day. Three such figures are making their next shows for Luminary: Guy Raz, known for How I Built This and the TED Radio Hour; Leon Neyfakh, the creator and host of Slow Burn; and Adam Davidson, the creator of Planet Money.
While it is not yet a billion-dollar business, podcasting pulled in $514 million in revenue in 2018, according to the Interactive Advertising Bureau. Spotify has recently moved aggressively into the sector, buying Gimlet Media for $230 million.
I suspect that RSS will not be involved in this process and one will have to use their app instead of just any app.
Gretta is an podcast player with interactive transcripts at it's core.
Spotify is making a major move into podcasts, where it appears to have clear designs to be the sort of Aggregator it cannot be when it comes to music.
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Gillmor Gang X - Keith Teare and Steve Gillmor. Produced on Anchor and GarageBand June 18, 2018
Given his long term interest in the music business and watching what the deans of the music business are doing with respect to distribution, I’m surprised that he doesn’t want to own and control his own masters and their own distribution. Perhaps the ease of recording and distribution on platforms like Anchor.fm (for this show) and TechCrunch for his other show is more than enough? They do discuss in the episode that the company is one of John Borthwick’s which may have prompted this series of experiments.
In any case, this seems like an interesting shorter format with fewer guests, so I’m interested in seeing where it goes.
If you’re thinking of creating a podcast, or want to know how to improve your existing podcast, you’ll need to spend a bit of money and a chunk of time setting yourself up for success. The good news: there’s no shortage of free or inexpensive professional-level tools and services to…
"It turns out that people — well, lots of people, anyway — are hungry for substance. Our attention spans are quite intact, ready, and willing."
As an interesting aside, I’ll note that just a few months ago that YouTube allowed people to do embeds with several options, but they’re recently removed the option to prevent their player from recommending additional videos once you’re done. Thus the embedding site is still co-opted to some extent by YouTube and their vexing algorithmic recommendations.
In a similar vein audio is also an issue, but at least an easier and much lower bandwidth one. I’ve been running some experiments lately on my own website by posting what I’m listening to on a regular basis as a “faux-cast” and embedding the original audio. I’ve also been doing it pointedly as a means of helping others discover good content, because in some sense I can say I love the most recent NPR podcast or click like on it somewhere, but I’m definitely sure that doesn’t have as much weight or value as my tacitly saying, “I’ve actually put my time and attention on the line and actually listened to this particular episode.” I think having and indicating skin-in-the-game can make a tremendous difference in these areas. In a similar vein, sites like Twitter don’t really have a good bookmarking feature, so readers don’t know if the sharing user actually read any of an article or if it was just the headline. Posting these things separately on my own site as either reads or bookmarks allows me to differentiate between the two specifically and semantically, both for others’ benefit as well as, and possibly most importantly, for my own (future self).
Abstract: The News Study research report presents findings about how a sample of U.S. college students gather information and engage with news in the digital age. Results are included from an online survey of 5,844 respondents and telephone interviews with 37 participants from 11 U.S. colleges and universities selected for their regional, demographic, and red/blue state diversity. A computational analysis was conducted using Twitter data associated with the survey respondents and a Twitter panel of 135,891 college-age people. Six recommendations are included for educators, journalists, and librarians working to make students effective news consumers. To explore the implications of this study’s findings, concise commentaries from leading thinkers in education, libraries, media research, and journalism are included.
As I read this, I can’t help but think of some things I’ve seen Michael Caulfield writing about news and social media over the past several months. As I look, I notice that he’s already read and written a bit about a press release for this particular paper. I’ll have to take a look at his take on it tomorrow. I’m particularly interested in any insights he’s got on lateral reading and fake news above and beyond his prior thoughts.
Perhaps I missed it hiding in there reading so late at night, but another potentially good source for this paper’s recommended section would be Caulfield’s book Web Literacy for Student Fact-Checkers.
Highlights, Quotes, Annotations, & Marginalia
The purpose of this study was to better understand the preferences, practices, and motivations of young news consumers, while focusing on what students actually do, rather than what they do not do. ❧
October 22, 2018 at 08:28PM
YouTube (54%), Instagram (51%) or Snapchat (55%) ❧
I’m curious to know which sources in particular they’re using on these platforms. Snapchat was growing news sources a year ago, but I’ve heard those sources are declining. What is the general quality of these sources?
For example, getting news from television can range from PBS News Hour and cable news networks (more traditional sources) to comedy shows like Stephen Colbert and The Daily Show with Trevor Noah which have some underlying news in the comedy, but are far from traditional sources.
October 22, 2018 at 08:35PM
Some students (28%) received news from podcasts in the preceding week. ❧
October 22, 2018 at 08:38PM
news is stressful and has little impact on the day-to-day routines —use it for class assignments, avoid it otherwise.” While a few students like this one practiced news abstinence, such students were rare. ❧
This sounds a bit like my college experience, though I didn’t avoid it because of stressful news (and there wasn’t social media yet). I generally missed it because I didn’t subscribe directly to publications or watch much television. Most of my news consumption was the local college newspaper.
October 22, 2018 at 08:46PM
But on the Web, stories of all kinds can show up anywhere and information and news are all mixed together. Light features rotate through prominent spots on the “page” with the same weight as breaking news, sports coverage, and investigative pieces, even on mainstream news sites. Advertorial “features” and opinion pieces are not always clearly identified in digitalspaces. ❧
This difference is one of the things I miss about reading a particular newspaper and experiencing the outlet’s particular curation of their own stories. Perhaps I should spend more time looking at the “front page” of various news sites?
October 22, 2018 at 08:57PM
Some (36%) said they agreed that the threat of “‘fake news’ had made them distrust the credibility of any news.” Almost half (45%) lacked confidence with discerning “real news” from “fake news,” and only 14% said they were “very confident” that they could detect “fake news.” ❧
These numbers are insane!
October 22, 2018 at 09:04PM
As a matter of recourse, some students in the study “read the news laterally,” meaning they used sources elsewhere on the Internet to compare versions of a story in an attempt to verify its facts, bias, and ultimately, its credibility.25 ❧
This reminds me how much I miss the old daily analysis that Slate use to do for the day’s top news stories in various outlets in their Today’s Papers segment.
October 22, 2018 at 09:15PM
Some respondents, though not all, did evaluate the veracity of news they shared on social media. More (62%) said they checked to see how current an item was, while 59% read the complete story before sharing and 57% checked the URL to see where a story originated (Figure 7). Fewer read comments about a post (55%) or looked to see how many times an item was tweeted or shared (39%). ❧
I’m not sure I believe these self-reported numbers at all. 59% read the complete story before sharing?! 57% checked the URL? I’ll bet that not that many could probably define what a URL is.
October 22, 2018 at 10:00PM
information diet ❧
October 22, 2018 at 11:02PM
At the tactical level, there are likely many small things that could be tested with younger audiences to help them better orient themselves to the crowded news landscape. For example, some news organizations are more clearly identifying different types of content such as editorials, features, and backgrounders/news analysis.57More consistent and more obvious use of these typological tags would help all news consumers, not just youth, and could also travel with content as itis posted and shared in social media. News organizations should engage more actively with younger audiences to see what might be helpful. ❧
October 22, 2018 at 11:37PM
When news began moving into the first digital spaces in the early 1990s, pro-Web journalists touted the possibilities of hypertext links that would give news consumers the context they needed. Within a couple of years, hypertext links slowly began to disappear from many news stories. Today, hypertext links are all but gone from most mainstream news stories. ❧
October 22, 2018 at 11:38PM
October 22, 2018 at 11:40PM
Well, this is exciting, and a little bit scary. Proposal for the book of Our Daily Bread is on its way to publisher. Now to wait. Fortunately, baking with natural leavens teaches patience.— Eat This Podcast (@EatPodcast) October 18, 2018
This is Part II of my series on the Death of Webrings. Part I is here. For this article I am going to use two examples. I want to make it clear that I am not picking on the example rings, their creators or their intended uses. I do want to point out what I see as flaws in their model that unle...