I attended a training program on author marketing recently, and while I appreciated most of the advice, and the speaker was excellent, I’m struggling with one piece of it, which I’ll paraphrase here:
“You should write down your brand statement, and then EVERYTHING you communicate online (or around your customers) should be in line with that statement. In short, if it doesn’t advance your brand, don’t share or say it.”
And my heart rose up in revolt and shouted: F@CK THAT SH*T!
Some great sentiment here on just being a person.
Almost as iconic as “I’m as mad as hell, and I’m not gonna take this anymore!”
Venture capitalists spent 2018 welcoming women to the fold, but the welcome has been fitful, uneven and, scariest of all, tentative.
Lack of diversity is going to be like the cigarette problem of the early 70’s. We know that it’s bad for us, but in the present it doesn’t seem as significant on a marginal individual basis. But worked on over decades it will make us and our society much healthier and richer for having solved for it.
Among victims and advocates, an important step in dismantling the pervasive problem of harassment and the system that has kept it under wraps for so long is to void or curb the use of NDAs to settle sexual abuse cases.
The tough part is recreating a better system and predicting the potential future abuses that may continue in such a system. How do we enforce fairness fairly? What unintended consequences might there be?
In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor László Barabási gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals.
Too often, accomplishment does not equal success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success.
Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of:
Why performance is necessary but not adequate
Why "Experts" are often wrong
How to assemble a creative team primed for success
How to most effectively engage our networks
And much more.
Caught an interesting reference to this in an episode of Human Current, but I’ve also recently finished his prior book Linked. I’ll likely read it, but I’ll probably wish I had read the relevant papers instead.